The document discusses the history and evolution of the internet and world wide web from the 1800s to present. It describes key milestones like the development of HTML, growth of internet users and hosts, and introduces concepts like Web 3.0 which envisions machines automating tasks by understanding data on a semantic level. The role of mobile apps and potential opportunities for personalized marketing with future developments are also examined.

1. Bouwe Doeven, Nanterre 20/21 december 2010 Paris X / Master MOI What perspectives for 21 st Century MARKETING?

6. Internet Paris X / Master MOI

9. # internet Hosts

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13. Semantic Web I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers . A ‘Semantic Web’, which should make this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade , bureaucracy and our daily lives will be handled by machines talking to machines . The ‘ intelligent agents ’ people have touted for ages will finally materialize. – Tim Berners-Lee , 1999 Paris X / Master MOI Tim Berners-Lee programmed the first browser and the first server while working as a software engineer at CERN in 1980. He is director of the World Wide Web Consortium.

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16. Web 3.0 People keep asking what Web 3.0 is. I think maybe when you've got an overlay of scalable vector graphics - everything rippling and folding and looking misty — on Web 2.0 and access to a semantic Web integrated across a huge space of data, you'll have access to an unbelievable data resource." – Tim Berners-Lee , 2006 Paris X / Master MOI

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19. Web evolution and impact on E-commerce en Online Advertising [ Source: Yankee group 2008] Yesterday Today Tomorrow Web Evolution Web 1.0 is about the world: Get everyone connected via internet Web 2.0 is about like-minded people: Share and interact with others in the group Web 3.0 is about the individual: Receive the right content at the right time from anywhere E-Commerce Evolution E-commerce 1.0: “ Here is what we have” E-commerce 2.0: “ People who bought this also bought that” E-commerce 3.0: “ We believe this is what you are looking for Online Ad Evolution Online Ad 1.0: Static portals and display advertising [ e.g. Display and search] Online Ad 2.0: Dynamic ad placement with contextual , behavioural, demographic and geographic targeting Online Ad 3.0: “ Personalized ad display based on user preferences, community and other characteristics

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24. Marketing 3.0? Paris X / Master MOI NEW

25. Marketing 3.0? Paris X / Master MOI NEW Web 1.0 Web 2.0 Web 3.0 Advertising Webpages Youtube Interactive ads Selling E-bay Amazon Groupon Retaining Blogs Blogs Co- marketing Webforum Facebook adds/ twitter Ambasador Facebook fanpages

26. # of Apps available Paris X / Master MOI # of downloads 2010 2011 Apple 250k 600k Android 100K 500K 2010 2011 Apple 10 billion 18 billion Android 2 billion 10 billion

27. Android; 10 Billion downloads! Paris X / Master MOI

30. App adjusts car seat! Smartfit™ phone-activated seat adjustment system Faurecia has developed a new concept for automated seat positioning that takes the guesswork out of properly adjusting seats. SmartFit™ is an application for smartphones that automatically adjusts the vehicle’s seats to conform to the healthiest position for each occupant, controlling the seat wirelessly.

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37. Facebook traffic