The document discusses IgnitionOne's annual media optimization in its iOne platform and provides key metrics for 2011. It outlines IgnitionOne's global footprint, core services, and the benefits it provides to performance marketers. Examples are given of how IgnitionOne has helped clients lower costs and increase revenue through attribution analysis, media mix modeling, and optimizing search and display.
HP is first to test many of Bing's and Google's innovative advertising features such as Purchases On Google, which uses mobile product listing ads to allow consumers to buy HP products through Google. Tools like this one requires internal collaboration to justify even a gradual move in budget for mobile media. An uptick in the average order size on mobile helps, but how do you get there? Morgan Chemij, director of marketing North America at HP.com, serves up guidance to help brands better understanding their options.
Activating Consumer Intent to Deliver SalesMediaPost
If you want to understand people’s needs and interests look at their intent. You no longer have to guess what they want, they will tell you. This session will focus on the growing importance of how machine learning is revolutionizing marketing from a demographic-based targeting endeavor to one rooted in the more effective method of mining consumer intent in real-time. And how delivering the most relevant and resonant ads to consumers converts sales at a greater frequency than with traditional methods.
Digital, mobile and customer centric approaches are not always easy to accomplish for a 32-year-old icon entrenched in networking hardware, telecommunications equipment, and other high-tech services and products. It's not for a lack of innovation. Leonard Bosack and Sandy Lerner, two Stanford University computer scientists founded Cisco and pioneered the concept of the local area network (LAN) used to connect geographically disparate computers over routers. Sound complicated? Join Diane Pease, regional audience manager at Cisco, as she walks through the transformation.
HP is first to test many of Bing's and Google's innovative advertising features such as Purchases On Google, which uses mobile product listing ads to allow consumers to buy HP products through Google. Tools like this one requires internal collaboration to justify even a gradual move in budget for mobile media. An uptick in the average order size on mobile helps, but how do you get there? Morgan Chemij, director of marketing North America at HP.com, serves up guidance to help brands better understanding their options.
Activating Consumer Intent to Deliver SalesMediaPost
If you want to understand people’s needs and interests look at their intent. You no longer have to guess what they want, they will tell you. This session will focus on the growing importance of how machine learning is revolutionizing marketing from a demographic-based targeting endeavor to one rooted in the more effective method of mining consumer intent in real-time. And how delivering the most relevant and resonant ads to consumers converts sales at a greater frequency than with traditional methods.
Digital, mobile and customer centric approaches are not always easy to accomplish for a 32-year-old icon entrenched in networking hardware, telecommunications equipment, and other high-tech services and products. It's not for a lack of innovation. Leonard Bosack and Sandy Lerner, two Stanford University computer scientists founded Cisco and pioneered the concept of the local area network (LAN) used to connect geographically disparate computers over routers. Sound complicated? Join Diane Pease, regional audience manager at Cisco, as she walks through the transformation.
Annalect EMEA CEO Jon Ghazi's presentation on data-driven marketing at The CMO Transformation Workshop, which was hosted by Annalect Finland, TBWA\Helsinki and Google in 19.1.2017.
DFO President & Co-Founder Jordan Rolband's presentation at the Cartels Mastermind Dominican Republic event in January 2019. Focused on global expansion in eCommerce and affiliate marketing.
Antti Ujainen, co-founder and CEO of SBD, kicks off the Marketing Automation Unplugged-event which was held on February 5th 2015. In his presentation, Antti describes the problems that marketing automation can solve, presenting a triangle framework which consists of your brand, your customer and the media through which you communicate with your customers. He also has the low-down on media consumption in this day and age and suggests that marketing and sales need to communicate in a more streamlined fashion. Towards the end he suggests a couple of frameworks for succeeding in implementing a marketing automation system and presents a couple of cases in which SBD have successfully solved their clients' problems.
Building a Cognitive Business – Josh Sutton, SapientRazorfish Data & Artifici...Publicis Sapient
AI is going to disrupt nearly every industry at a faster pace than we have ever seen. Tomorrow’s success stories will be those firms that became a cognitive business. At the AI Summit in London, Josh Sutton, SapientRazorfish's Data & Artificial Intelligence Practice Lead, presented pragmatic, real world approaches for identifying meaningful uses for AI in organizations and covered how to build a cognitive platform inclusive of technology, experience, and change management that avoids creating silos and demonstrates meaningful business value.
The Scout24 Data Landscape Manifesto: Building an Opinionated Data PlatformRising Media Ltd.
The Scout24 Data Landscape Manifesto is the formalization of our opinions on how a successful data-driven company should approach data. In a truly data-driven company, no manager, no salesperson, no engineer and no data scientist can do their job properly without easy access to large amounts of high-quality data. It is Sean's mandate to create a platform that encourages the production of high-quality data and enables engagement with data by all employees. He and his team are opinionated about how all producers and consumers of data need to be active participants in the data platform, to make data-driven decisions and to be responsible for the data they produce. And he built the data platform with 'nudges' that reward data usage that matches his vision for a data-driven company. In this talk, Sean will present the Scout24 Data Landscape Manifesto and will show how the strong opinions it contains enabled him to successfully migrate from a classic centralized data warehouse to a decentralized, scalable, cloud-based data platform at AutoScout24 and ImmobilienScout24 that is core to their analytics and machine learning activities.
Social media Asia Pacific - Social Influence System is more than Social media marketing. Communicators know that social influence is changing how they do business and reach customers.
Zombie Social Media:
Social Media Marketing can be successful but often campaigns aren’t optimally executed because they’re:
Treated as one-off campaigns
Not aligned to comms goals and ROI is questionable
Not integrated into ‘regular’ workflows
Decision hierarchy murky
Infrastructure not built to support or amplify campaigns
- Audience media habits aren’t understood
Social media Asia Pacific
BI Self-Service Keys to Success and QlikView OverviewSenturus
Understand the success factors for achieving self-service BI, which enables business decision-makers to readily access, analyze and report on information needed without requiring assistance from IT. View the webinar and download this deck: http://www.senturus.com/resources/self-service-bi-keys-to-success/.
Gain an unbiased look at QlikView, giving you the information you need to determine whether to choose QlikView to enable self-service BI in your organization.
Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
Annalect EMEA CEO Jon Ghazi's presentation on data-driven marketing at The CMO Transformation Workshop, which was hosted by Annalect Finland, TBWA\Helsinki and Google in 19.1.2017.
DFO President & Co-Founder Jordan Rolband's presentation at the Cartels Mastermind Dominican Republic event in January 2019. Focused on global expansion in eCommerce and affiliate marketing.
Antti Ujainen, co-founder and CEO of SBD, kicks off the Marketing Automation Unplugged-event which was held on February 5th 2015. In his presentation, Antti describes the problems that marketing automation can solve, presenting a triangle framework which consists of your brand, your customer and the media through which you communicate with your customers. He also has the low-down on media consumption in this day and age and suggests that marketing and sales need to communicate in a more streamlined fashion. Towards the end he suggests a couple of frameworks for succeeding in implementing a marketing automation system and presents a couple of cases in which SBD have successfully solved their clients' problems.
Building a Cognitive Business – Josh Sutton, SapientRazorfish Data & Artifici...Publicis Sapient
AI is going to disrupt nearly every industry at a faster pace than we have ever seen. Tomorrow’s success stories will be those firms that became a cognitive business. At the AI Summit in London, Josh Sutton, SapientRazorfish's Data & Artificial Intelligence Practice Lead, presented pragmatic, real world approaches for identifying meaningful uses for AI in organizations and covered how to build a cognitive platform inclusive of technology, experience, and change management that avoids creating silos and demonstrates meaningful business value.
The Scout24 Data Landscape Manifesto: Building an Opinionated Data PlatformRising Media Ltd.
The Scout24 Data Landscape Manifesto is the formalization of our opinions on how a successful data-driven company should approach data. In a truly data-driven company, no manager, no salesperson, no engineer and no data scientist can do their job properly without easy access to large amounts of high-quality data. It is Sean's mandate to create a platform that encourages the production of high-quality data and enables engagement with data by all employees. He and his team are opinionated about how all producers and consumers of data need to be active participants in the data platform, to make data-driven decisions and to be responsible for the data they produce. And he built the data platform with 'nudges' that reward data usage that matches his vision for a data-driven company. In this talk, Sean will present the Scout24 Data Landscape Manifesto and will show how the strong opinions it contains enabled him to successfully migrate from a classic centralized data warehouse to a decentralized, scalable, cloud-based data platform at AutoScout24 and ImmobilienScout24 that is core to their analytics and machine learning activities.
Social media Asia Pacific - Social Influence System is more than Social media marketing. Communicators know that social influence is changing how they do business and reach customers.
Zombie Social Media:
Social Media Marketing can be successful but often campaigns aren’t optimally executed because they’re:
Treated as one-off campaigns
Not aligned to comms goals and ROI is questionable
Not integrated into ‘regular’ workflows
Decision hierarchy murky
Infrastructure not built to support or amplify campaigns
- Audience media habits aren’t understood
Social media Asia Pacific
BI Self-Service Keys to Success and QlikView OverviewSenturus
Understand the success factors for achieving self-service BI, which enables business decision-makers to readily access, analyze and report on information needed without requiring assistance from IT. View the webinar and download this deck: http://www.senturus.com/resources/self-service-bi-keys-to-success/.
Gain an unbiased look at QlikView, giving you the information you need to determine whether to choose QlikView to enable self-service BI in your organization.
Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.
Similar to Sis fri 1245 sponsored lunch ignition one (20)
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
Sustained Innovation Through Creativity, Technology & DataMediaPost
Avocados From Mexico has built one of the most successful digital practices in the industry in terms of both creativity and performance. Ivonne Kinser, AFM's head of digital marketing & ecommerce, will share the brand's approach to combine creativity, technology and data to develop stronger customer relationships that significantly increased the performance of their campaigns.
Consumers demand privacy and digital marketing is evolving. Advertisers need a future-proof targeting solution that doesn't rely on third-party cookies or mobile identifiers. Hyper-relevant contextual targeting is a privacy-safe solution that goes beyond the keyword or category level to offer unparalleled relevance and reach in brand suitable environments, which means you can reach your target buyers at the moment they're most likely to engage - without cookies.
There's a lot of uncertainty and concern around the upcoming changes restricting 3rd party cookie based targeting. Marketers are scurrying to pivot against these changes with very little concrete guidance on what parameters will be in place.
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark’s director of marketing operations, Mike Dattilo, shares how he’s successfully targeting SMB users to expand their audience, brand awareness and increase conversions through performance video.
When Less is More: Building a Successful Advertising Business from a Subscrip...MediaPost
In 2020, The New York Times added a record 2.3 million digital-only subscriptions, bringing its subscriptions to digital products and print newspaper to more than 7.5 million. By focusing on improving the reader experience, the Times has built stronger relationships with its subscribers and knows what type of information and storytelling resonates with their influential audience. Hear how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based on emotional states and reader motivations to provide more powerful ad experiences.
What Do First Party Data and Golf Have In Common? MediaPost
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
Turning Customers Into Fans: Church’s New Social Media PlaybookMediaPost
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church’s Chicken reimagined its social media playbook for changed times. Alan Magee explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church’s is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
Delivery & Streaming, the Ultimate Experience with RokuMediaPost
Dig into the secular shift to streaming. Join Jeff Katz, Head of Sales in the Central Region at Roku, as he shares 3 key updates for QSR Marketers from America’s #1 TV Streaming Platform:
- Foursquare QSR Insights
- Roku Platform Updates
- Beta Measurement Opportunity
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Three Tips to Maximize Creative Asset EfficiencyMediaPost
Advertising campaigns for quick service restaurants are a constant. You’re never NOT trying to get feet in the door. In an effort for brands and franchisees to meet audiences wherever they are with exciting promotions, marketers need to create exponential amounts of content, quickly. But quickly doesn't always mean efficiently. Join this session to learn three ways to get the most out of your ad creative and maximize the value of your assets.
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersMediaPost
The QSR media mix’s future was pulled forward by three years in April 2020. This was a necessary change and one that has helped the strong survive and grow. In this session, Senior Director of Sales for Simpli.fi, Casey Squier will review foot traffic trends, both nationally and locally, and the shift in ad spend across mobile, display, video, and CTV. He will also discuss a case study with a national QSR who did it right and is thriving in a post-Covid world.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
4. Global Employees
4
P r o p r i e t a r y & C o n f i d e n t i a l
5. Client Turnover of Global Top 50 Clients in 2011
5
P r o p r i e t a r y & C o n f i d e n t i a l
6. Clients who use multiple IgnitionOne products
6
P r o p r i e t a r y & C o n f i d e n t i a l
7. Global Footprint
Atlanta New York Tokyo London Singapore San Francisco Brussels
Atlanta
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P r o p r i e t a r y & C o n f i d e n t i a l
8. Core Services for Performance Marketers
8
P r o p r i e t a r y & C o n f i d e n t i a l
9. Core Services for Performance Marketers
Search Social
ONE Tag
ONE Attribution
ONE User Score
Display
9
P r o p r i e t a r y & C o n f i d e n t i a l
11. 11
P r o p r i e t a r y & C o n f i d e n t i a l
12. 12
P r o p r i e t a r y & C o n f i d e n t i a l
13. • Dedicated Advisors
• No limit to training, calls
• No ticketing system
• Standing meetings
• Our job is to make you successful
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P r o p r i e t a r y & C o n f i d e n t i a l
15. MARKETER AUDIENCE
15
P r o p r i e t a r y & C o n f i d e n t i a l
16. PAID SEARCH DISPLAY ONSITE DATA EMAIL
MANAGEMENT MANAGEMENT
AD NETWORKS:
DSPs: PLATFORMS PLATFORMS
ATTRIBUTION &
ANALYTICS
VIDEO:
DATA
VERTICAL: AGGREGATORS
SOCIAL
MARKETER
AD EXCHANGES:
AUDIENCE
TARGETED
NETWORKS / AMPS: AFFILIATES
MOBILE
DATA SUPPLIERS
TAG
MANAGAMENT
PERFORMANCE:
SSPs:
AD SERVERS:
RICH MEDIA / DYNAMIC CREATIVE:
VERIFICATION:
16 16
P r o p r i e t a r y & C o n f i d e n t i a l
17. M SP SEO PPC CPC CPM CPV CPA SEP DSP SMO ROS QPS TM
C CPC CPM CPV CPA SEP SMO ROS QPS TM RON RTB DMP SSP
PA SEP SMO DSP ROS QPS TM RON RTB DMP SSP SEM SP SEO
OS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CPV
B DMP SSP SEM SP SEO PPC MDSP CPC CPM CPV DSP CPA SE
SP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM
PPC DSP CPC CPM CPV CPA SEP SMO ROS QPS TM RONRTB
PV CPA SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO
DMS
OS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CPV
B DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS
P SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM RON RTB
PM CPV CPA SEP SMO DSP ROS QPS TM RON RTB DMP SSP SE
P SMO ROS DSP QPS TM RON RTB DMP SSP SEM SP SEO PPC
PS TM RON RTB DMP SSP SEM SP SEO PPC MDSP CPC CPM DS
N RTB DMP SSP SEM SP SEO PPC CPC DSP CPM CPV CPA SEP
SP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM
C CPC CPM CPV CPA SEP SMO ROS QPS TM RON RTB DMP SSP
PV CPA DSP SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP
O ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC DSP CPC
P r o p r i e t a r y &
17
C o n f i d e n t i a l
18. 18
P r o p r i e t a r y & C o n f i d e n t i a l
19. DMS
MARKETER AUDIENCE
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P r o p r i e t a r y & C o n f i d e n t i a l
21. • Objective
• Maintain a constant CPA whilst driving incremental volume
• Challenge
• Budget fluctuations
• Volatile competitive market place
• Varying target CPAs
• Limited internal resource
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P r o p r i e t a r y & C o n f i d e n t i a l
22. • Step 1: Collect data and identify correct attribution model
• Step 2: Determine best practice setup
• Step 3: Initiate automated forecasting and bidding fully tied to
attribution data
22
P r o p r i e t a r y & C o n f i d e n t i a l
23. Results from reallocation of budget based on
custom attribution setup and automated portfolio
• 90% increase in budget
• 12% decrease in aggregate CPA
• Achieved across 90 days
23
P r o p r i e t a r y & C o n f i d e n t i a l
24. • Keyword ‘contract phones’
accounted for 33% of total
spend in largest (by spend)
portfolio
• Portfolio allowed for greater
number bid changes in
volatile market
• Upon implementation of
daily automation keyword
bid history on ‘contract
phones’ showed fluctuations
in CPC of 500%
24
P r o p r i e t a r y & C o n f i d e n t i a l
26. Resort Chain Lowers Costs,
Increases Revenue 43% with IgnitionOne
Challenge Solution
• Digital’s impact 1 Perform Attribution analysis
growing, increasingly
important revenue source 2 Recommend Media Mix
Model
• No centralized tracking
• Spend and ROI not fully 3 Optimize Search & Display
optimized with IgnitionOne DMS
Results
43% 28% 54% 14%
Revenue Bookings ROI CPCs
26
P r o p r i e t a r y & C o n f i d e n t i a l
Leading technology platform for managing digital media.5 offices with local support for complete global coverage.Stats
All that marketers and advertisers want is to target their optimal audience, convert them and leverage data to do it more efficiently next time. Your future customers are out there and are clicks away from converting. But it’s not that simple.
In order to achieve this goal, marketers have to find their way through a complex maze of disparate offerings from dozens of companies, each with their own way of handling, reporting and managing data. And this slide only shows a fraction of the companies in the space. It’s amazing that anyone can navigate through this, no less produce optimal results.So, how did we get here?
We know that advertising industry does not need another acronym – but we want to suggest that this new one is the last acronym we hope marketers will needDMS
Solution: The DMS is a marketing imperativeHow do we propose to streamline the current technology? Marketers need a singular hub for reaching their audiences through online advertising. This hub is the Digital Marketing Suite. The DMS delivers 3 things for marketers:SIMPLIFIES CROSS-CHANNEL MANAGEMENTSimplifies and efficiencies of managing digital advertising across channels – one dashboard from which you can manage, track and optimize all digital media, operating off of one tag, one dashboard, and one interface for data.REVEALS ACTIONABLE INSIGHTS THROUGH INTEGRATIONDrives insights that can be used to improve marketing decisions – By centralizing campaign management and audience measurement across channels, the DMS can deliver insights that reveal how audiences are responding to different messages across channels, and automate those insights to improve cross-channel performance. This data should automatically feed into media optimization, so the platform can determine in real-time what message to deliver, in what channel and how much to pay for it. These insights can also help marketers make more informed decisions about budget allocation and marketing messaging. An example of this could be cross-channel attribution data – better understand the interplay between all of your media and how they can be optimized to deliver results rather than a narrow focus of last-click.IMPROVES PEFORMANCEDelivers better results from a marketer’s campaigns – The ultimate goal of a DMS is to drive better performance, and to do it more efficiently over time. It can do this by revealing where marketers are duplicating their ad spend, by predicting how something is likely to perform based on past history, and by offering unique insights based on integrated data. Insights and analytics platforms that are removed from optimization and performance-improvement capabilities aren’t sustainable as independent technologies – they will leave marketers stuck with spreadsheets. And efficiency is only a worthwhile endeavor if it drives better advertising performance, freeing up marketers and agencies to focus on more valuable, strategic initiatives.
Here’s what I think you’ll start to see in the next two years This vision is something that a number of companies in the space are working towards, some even calling themselves a Digital Marketing Suite. And while it’s an evolving idea, it’s something that exists today. Shameless plug here as we had the first named DMS at IgnitionOne (www.digitalmarketingsuite.com or iOne.com), and there are others like start ups DataXu and or behemoth Adobe who have their own take on where this is headed.
Here is an example of how we have help clientsChallenge: Digital an increasingly important revenue source - 70% of the resort’s bookings were made online up from 15% just 3 years earlierNo centralized online tracking to get an accurate depiction of each channel’s impact on conversionsSense that ROI was not fully optimized – Lack of insights led the brand to believe they were spending too much in the wrong areasSolution: Perform attribution analysis to understand the consumer journey across all channelsRecommend appropriate media mix model based on attribution learnings Utilize IgnitionOne technology to implement media recommendations, optimize ad spendResults:43% increase in revenue28% increase in bookings54% increase in ROI-14% decline in CPCs