Gerrit Lansing Presentation

1. Up to Speed
Organizing For The Win
W A S H I N G T O N , D C

3. $250Million
RAISED ONLINE IN 5 MONTHS
$1.6 Million/Day

4. $200,000 - $300,000
SPENT PER DAY ON FACEBOOK
FUNDRAISING
 150 Straight days of positive ROI
 Top two days: over $1.5M raised
40,000 – 60,000
DIFFERENT AD VARIATIONS PER DAY
 Over 175,000 variations on best day of the campaign
Competitive Buying Structure
 Multiple teams optimizing on 5 minute intervals, competing
for higher % of budget every 24 hours.

5. Direct Response + Persuasion
=
Direct Persuasion