SSO refers to Single Sign-On, which allows a user to access multiple applications and systems with a single set of login credentials. It simplifies authentication for the user by storing their credentials in a centralized location and managing authentication across different systems. SSO helps reduce the complexity of a client's infrastructure by streamlining access to various enterprise applications, intranets, and extranets through a single authentication process at the firewall level. While SSO provides benefits like easier access and identity management, it also introduces complexity in coordinating authentication across multiple interconnected systems.