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Style Tiles
Ready to Wear for the UX Designer
© Rob Fitzgibbon 2015
So What is a Style Tile, Anyway?
No Nop
e
© Rob Fitzgibbon 2015
Well Let Me Tell You…
In a digital project, a Style Tile is…
• A single deliverable of images, colors, words and UI elements that
• Defines both “soft” design themes and “hard” front end UI elements
• Device agnostic
• Resolution agnostic; doesn’t rely on fixed width
• Responsive design-friendly
• Described as paint chip or color swatch
• Avoids the vagueness of a mood board and the literalness of a screen
comp
• Popularized by Twitter designer Samantha Warren in a March 2012 List Apart
article
© Rob Fitzgibbon 2015
Here’s an Example
Rob Fitzgibbon 2015
http://webdesign.tutsplus.com/articles/style-tiles-an-alternative-to-full-design-comps--webdesign-7232
Here’s Another Example
Rob Fitzgibbon 2015
http://badassideas.com/style-tiles-as-a-web-design-process-tool/
And Here’s a Third
Rob Fitzgibbon 2015
http://webdesign.tutsplus.com/articles/style-tiles-an-alternative-to-full-design-comps--webdesign-7232
Annd…Another One
Text
• Text
Rob Fitzgibbon 2015
https://eringooddesign.wordpress.com/author/eringooddesign/
And Finally This One…
Rob Fitzgibbon 2015
http://alistapart.com/article/style-tiles-and-how-they-work
So How/When Is a Style Tile
Used?
During a Design Phase
• Useful when there is an already
established brand that needs to be
ported to a new platform
• As a tool to focus design/brand
discussions with client
© Rob Fitzgibbon 2015
The Advantages of Style Tiles
Lean Design
• Less work than making screen comps, thus
efficient and cost effective
• Pattern-centric as opposed to concept-
centric
• Easy to apply to templates
• Developer-friendly
© Rob Fitzgibbon 2015
Of Course Every Rose Has Its
Thorn
Mean Design; a Style Tile is also
• Reductionist, reducing design down to a set
of Lego pieces
• Lazy; easy to miss elements/states and leave
them undefined
• It doesn’t work with lots of content
• It’s rigid AND frigid (i.e. non-interactive)
• It’s non-narrative
© Rob Fitzgibbon 2015
Style Tile Significance?
New Design Tool for
the Ages?
UX equivalent of a coffee
stirrer?
© Rob Fitzgibbon 2015
Time will Tell!

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Style Tiles: Ready to Wear for the UX Designer

  • 1. Style Tiles Ready to Wear for the UX Designer © Rob Fitzgibbon 2015
  • 2. So What is a Style Tile, Anyway? No Nop e © Rob Fitzgibbon 2015
  • 3. Well Let Me Tell You… In a digital project, a Style Tile is… • A single deliverable of images, colors, words and UI elements that • Defines both “soft” design themes and “hard” front end UI elements • Device agnostic • Resolution agnostic; doesn’t rely on fixed width • Responsive design-friendly • Described as paint chip or color swatch • Avoids the vagueness of a mood board and the literalness of a screen comp • Popularized by Twitter designer Samantha Warren in a March 2012 List Apart article © Rob Fitzgibbon 2015
  • 4. Here’s an Example Rob Fitzgibbon 2015 http://webdesign.tutsplus.com/articles/style-tiles-an-alternative-to-full-design-comps--webdesign-7232
  • 5. Here’s Another Example Rob Fitzgibbon 2015 http://badassideas.com/style-tiles-as-a-web-design-process-tool/
  • 6. And Here’s a Third Rob Fitzgibbon 2015 http://webdesign.tutsplus.com/articles/style-tiles-an-alternative-to-full-design-comps--webdesign-7232
  • 7. Annd…Another One Text • Text Rob Fitzgibbon 2015 https://eringooddesign.wordpress.com/author/eringooddesign/
  • 8. And Finally This One… Rob Fitzgibbon 2015 http://alistapart.com/article/style-tiles-and-how-they-work
  • 9. So How/When Is a Style Tile Used? During a Design Phase • Useful when there is an already established brand that needs to be ported to a new platform • As a tool to focus design/brand discussions with client © Rob Fitzgibbon 2015
  • 10. The Advantages of Style Tiles Lean Design • Less work than making screen comps, thus efficient and cost effective • Pattern-centric as opposed to concept- centric • Easy to apply to templates • Developer-friendly © Rob Fitzgibbon 2015
  • 11. Of Course Every Rose Has Its Thorn Mean Design; a Style Tile is also • Reductionist, reducing design down to a set of Lego pieces • Lazy; easy to miss elements/states and leave them undefined • It doesn’t work with lots of content • It’s rigid AND frigid (i.e. non-interactive) • It’s non-narrative © Rob Fitzgibbon 2015
  • 12. Style Tile Significance? New Design Tool for the Ages? UX equivalent of a coffee stirrer? © Rob Fitzgibbon 2015 Time will Tell!

Editor's Notes

  1. Prêt-à-porter (getting away from individual measurements) – factory made clothing sold in standard sizes
  2. This is from Samantha Warren
  3. Note that the “Get a Free Quote” module is the same as on lm.com
  4. What's some of the hype? Style tile propaganda talks about "have a kickoff meeting" and "start with questioning the stakeholders"  and "iterate" which is the design equivalent of "buy low, sell high" financial services advice
  5. The dirty lil’ secret: One advantages not discussed - one style tile can take the place of multiple comps, thus less work and more efficient for designer
  6. Idea that top scorers will get put up on LM.com