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THE BUSINESS OF
  BOLLYWOOD


                  Submitted by:
                  Name: Apoorva Satija
                  Roll No.: A-45
                  Batch: 2012-2014
BUSINESS MODEL OF
                                BOLLYWOOD

               Supply                                      Demand

                                                                Customer
Producing
                            Investors                            Segment
 Partners
                                                               (A, U/A, U)


 Actors,             Movie plot,
Directors,            Music &
Locations              Songs


             Supply Chain                                      Distributors
                                        Success /
                                         Failure

                        Rebates /
  Costs                                             Revenues
                        Subsidies
BUSINESS METRICS FOR
    BOLLYWOOD
BUSINESS METRICS FOR
    BOLLYWOOD
COMPARATIVE ANALYSIS

                          Gangs of               Gangs of
                                                                       Dabangg
Business Metrics          Wasseypur 1            Wasseypur 2
                                                                       (Abhinav Kashyap)
                          (Anurag Kashyap)       (Anurag Kashyap)
                          Multiplex โ€“ 10-15%     Multiplex โ€“ 40-50%    Multiplex โ€“ 80-100%
Number of viewers         Single Screen โ€“ 10-    Single Screen โ€“ 30-   Single Screen โ€“ 95-
                          15%                    40%                   100%

Customer segment          Adult Movie            Adult Movie           Family Movie

Successful running
                          8 weeks                2.5 weeks             11 weeks
weeks

                                                                       India โ€“ 1800
Screens                   1000                   1000
                                                                       Overseas โ€“ 300

1st day revenue           Rs. 2.75 Crores        Rs. 2.88 Crores       Rs. 14.5 Crores

    Sources: www.wikipedia.org; www.koimoi.com
COMPARATIVE ANALYSIS

                             Gangs of                      Gangs of
                                                                              Dabangg
Business Metrics             Wasseypur 1                   Wasseypur 2
                                                                              (Abhinav Kashyap)
                             (Anurag Kashyap)              (Anurag Kashyap)

Movie rating                 3.5/5                         4/5                4/5


Verdict                      Plus                          Average            Super-Hit

Total cost of
                                                Rs. 18.4 Crores               Rs. 30 Crores
production

Total revenue                Rs. 27.84 Crores              Rs. 20.75 Crores   Rs. 215 Crores


Cost of marketing                                Rs. 26 Crores                Rs. 12 Crores

    Sources: www.wikipedia.org; www.koimoi.com; timesofindia.indiatimes.com

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Sims brand ambassador-Apoorva Satija

  • 1. THE BUSINESS OF BOLLYWOOD Submitted by: Name: Apoorva Satija Roll No.: A-45 Batch: 2012-2014
  • 2. BUSINESS MODEL OF BOLLYWOOD Supply Demand Customer Producing Investors Segment Partners (A, U/A, U) Actors, Movie plot, Directors, Music & Locations Songs Supply Chain Distributors Success / Failure Rebates / Costs Revenues Subsidies
  • 5. COMPARATIVE ANALYSIS Gangs of Gangs of Dabangg Business Metrics Wasseypur 1 Wasseypur 2 (Abhinav Kashyap) (Anurag Kashyap) (Anurag Kashyap) Multiplex โ€“ 10-15% Multiplex โ€“ 40-50% Multiplex โ€“ 80-100% Number of viewers Single Screen โ€“ 10- Single Screen โ€“ 30- Single Screen โ€“ 95- 15% 40% 100% Customer segment Adult Movie Adult Movie Family Movie Successful running 8 weeks 2.5 weeks 11 weeks weeks India โ€“ 1800 Screens 1000 1000 Overseas โ€“ 300 1st day revenue Rs. 2.75 Crores Rs. 2.88 Crores Rs. 14.5 Crores Sources: www.wikipedia.org; www.koimoi.com
  • 6. COMPARATIVE ANALYSIS Gangs of Gangs of Dabangg Business Metrics Wasseypur 1 Wasseypur 2 (Abhinav Kashyap) (Anurag Kashyap) (Anurag Kashyap) Movie rating 3.5/5 4/5 4/5 Verdict Plus Average Super-Hit Total cost of Rs. 18.4 Crores Rs. 30 Crores production Total revenue Rs. 27.84 Crores Rs. 20.75 Crores Rs. 215 Crores Cost of marketing Rs. 26 Crores Rs. 12 Crores Sources: www.wikipedia.org; www.koimoi.com; timesofindia.indiatimes.com