This document summarizes Rohini U's participation in the SIMS Ambassador Program for 2012-14. It includes a generic business model for Bollywood that outlines the key elements like suppliers, employees, customers, processes, retailers and global environment. It then analyzes specific movies Gangs of Wasseypur and Dabangg based on the business model and metrics like revenue generated, box office earnings, production cost and running weeks. New recommendations are provided for industry metrics like Net Promoter Score.

1. SIMS Ambassador Program 2012
Name : Rohini.U
Roll No. : B-57
Batch : 2012-14
Date : 28-08-2012

2. Generic Business Model in Bollywood
Business
D N
DNA Design Block (Inside the industry) Needs Block (Outside the industry)
BUSINESS MODEL KP KR KA CR CH CS Global
CANVAS Environment:
Employee Machine Process/ Output: Retailers/ Customers/
“SEMPORCES” Suppliers / / Actors/ ry/ Strategy Product/ Channels/ Audience Environment
Genes Inputs Culture/ Props/ / Service / Distributors
crew Infrastru Tactics Entertainm
cture ent/Movie
Compe
Bollywood
User –
Supplie
-rs
Channel Audie- -titors
nce
Partners Business (Bollywood)
/
Collabo-
Adver Influen
rators tisers
-cers
DELIGHT:
Revenue (R$)
A Actors, Infrastructu
Pain: Cost (Rs.) Crew re, studio
SHARED VALUE (PROPOSITION): “To produce movies which are entertaining and which provides good value for money.”

3. Recommendation : Business/Industry Metrics for Bollywood
Theatrical Box office earnings
Distributors success
Net Production cost
Target Audience
Successful running weeks
1st revenue generate
Number of viewers
Number of screening
Promotional cost

4. Business/Industry Metrics for Bollywood (Contd.)
Proposed New Recommendation:
Net Promoter Score = Number of promoters – Number of detractors
Total Number of respondents
Concept detail:
A questionnaire containing 5 questions will be sent to the sponsors/
investors for their feedback and enquiring if they are willing to invest in a
movie (specific movie) going forward and requesting for their valuable
feedback

5. Comparative Analysis [Based on Business Model] -
Gangs of Wasseypur and Dabang
Parameter Gangs of Wasseypur Dabangg
Suppliers / Anurag Kashyap Arbaaz Khan
Inputs (Produced by) Sunil Bohra Malaika Arora Khan
Dhillin Mehta
Employee /Lead Actors Manoj Bajpai, Richa Chadda, Salman Khan and Sonakshi
Tigmanshu Dhulia Sinha
Customers/ Adults Family
Target Audience
Process/ Drama Romantic comedy with
Strategy/ action
Tactics
Retailers/ Viacom 18 Motion Pictures Shree Ashtavinayak Cine
Channels/ Vision Ltd
Distributors Arbaaz Khan Productions
Source: ww.wikipedia.com

6. Comparative Analysis [Based on Metrics] -
Gangs of Wasseypur and Dabangg
Parameter Gangs of Dabangg (2010)
Wasseypur
(2012)
1st day revenue generated Rs. 2.75 Cr Rs.14.5 Cr
Theatrical Box office Earnings Rs. 27.84 Cr Rs. 215 Cr
Production cost Rs. 18.4 Cr Rs. 30 Cr
Successful running weeks 8 Weeks 11 Weeks
Source: ww.wikipedia.com

7. Thank You