Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mona Patel on The Lean UX Agency from LeanUX NYC 2014

2,260 views

Published on

The Lean UX Agency—What "running lean" means for a user experience and design agency

CHEAP is about playing it safe, keeping a singular focus, remaining unresponsive to signifiers of change, and spending as little as possible to bring in money quickly.

LEAN is about spending money to reach some fun, ambitious goals; and utilizing smarter processes to find the most effective and efficient way to reach those goals, while maintaining the ability to adapt and react to changes in the marketplace.

Published in: Business

Mona Patel on The Lean UX Agency from LeanUX NYC 2014

  1. 1. L E A N U X | N YC 2 0 1 4 M O N A PAT E L C E O, M OT I VAT E D E S I G N A N D U X H I R E S
  2. 2. LEAN UX NYC 2014 | MONA PATEL | 2 U X AG E N C Y
  3. 3. LEAN UX NYC 2014 | MONA PATEL | FOR INTERNAL SOFTWARE/DESIGN ORGANIZATIONS, THE TRANSITION TO LEAN UX IS WELL WITHIN REACH. YOU ARE IN THE PROBLEM-SOLVING BUSINESS, AND YOU DON’T SOLVE PROBLEMS WITH DESIGN DOCUMENTATION. YOU SOLVE THEM WITH ELEGANT, EFFICIENT, AND SOPHISTICATED SOFTWARE. ! INTERACTIVE AGENCIES HAVE IT A BIT TOUGHER BECAUSE THEY ARE IN THE DELIVERABLES BUSINESS. THEY GET PAID FOR THEIR DOCUMENTATION AND SPEND A  LOT  OF TIME CREATING IT. A SPECIALIST CREATES EACH DOCUMENT, AND THEY CHARGE FOR THAT TIME. REDUCING THOSE EFFORTS MEANS REDUCING REVENUE. 3 “ ” T O Q U O T E J E F F
  4. 4. LEAN UX NYC 2014 | MONA PATEL | 4
  5. 5. LEAN UX NYC 2014 | MONA PATEL | 5
  6. 6. LEAN UX NYC 2014 | MONA PATEL | 6
  7. 7. LEAN UX NYC 2014 | MONA PATEL | 7
  8. 8. LEAN UX NYC 2014 | MONA PATEL | 8 TO MAKE LEAN UX WORK IN AN AGENCY, EVERYONE INVOLVED IN AN ENGAGEMENT MUST FOCUS ON MAXIMIZING TWO FACTORS: INCREASING COLLABORATION BETWEEN CLIENT AND AGENCY, AND WORKING TO CHANGE THE FOCUS FROM OUTPUTS TO OUTCOMES. ! SOME AGENCIES ATTEMPT TO FOCUS ON OUTCOMES BY EXPERIMENTING WITH A MOVE AWAY FROM FIXED-SCOPE AND DELIVERABLE-BASED CONTRACTS. INSTEAD, THEIR ENGAGEMENTS ARE BASED ON SIMPLE TIME-AND- MATERIALS AGREEMENTS, OR MORE RADICALLY, ON OUTCOME-BASED CONTRACTS. IN EITHER CASE, THE TEAM IS FREED TO SPEND THEIR TIME ITERATING TOWARD A SPECIFIC GOAL, NOT JUST A DELIVERABLE. “ ” T O Q U O T E J E F F
  9. 9. LEAN UX NYC 2014 | MONA PATEL | 9
  10. 10. LEAN UX NYC 2014 | MONA PATEL | 10 W H Y C H A R G E L E S S ? L E A NC H E A P $3.99 $3.99
  11. 11. LEAN UX NYC 2014 | MONA PATEL | 11 I S A B O U T P L AY I N G I T S A F E , K E E P I N G A S I N G U L A R F O C U S , R E M A I N I N G U N R E S P O N S I V E T O S I G N I F I E R S O F C H A N G E , A N D S P E N D I N G A S L I T T L E A S P O S S I B L E T O B R I N G I N M O N E Y Q U I C K LY. I S A B O U T S P E N D I N G M O N E Y T O R E A C H S O M E F U N , A M B I T I O U S G O A L S ; A N D U T I L I Z I N G S M A R T E R P R O C E S S E S T O F I N D T H E M O S T E F F E C T I V E A N D E F F I C I E N T W A Y T O R E A C H T H O S E G O A L S , W H I L E M A I N T A I N I N G T H E A B I L I T Y T O A D A P T A N D R E A C T T O C H A N G E S I N T H E M A R K E T P L A C E . L E A NC H E A P
  12. 12. LEAN UX NYC 2014 | MONA PATEL | 12 C H E A P B U D G E T C O M E S F I R S T J U M P T O TA C T I C A L F I X E S I N D E S I G N S K I P O R S K I M P O N I M P O R TA N T P A R T S O F T H E U X P R O C E S S T O AV O I D S P E N D I N G M O N E Y D O N ’ T S P E N D M O N E Y M O R E L I K E LY T O T H I N K A B O U T C U T T I N G C O S T S I N R E Q U I R E M E N T S G AT H E R I N G A N D D E V E L O P M E N T P H A S E S M I N I M A L V I A B L E P R O D U C T F O C U S O N H O W M U C H M O N E Y I S S P E N T P L AY I T S A F E , N O FA I L I N G ! D I S C O V E R Y A N D L E A R N I N G C O M E F I R S T I N V E S T I N S T R AT E G I C C H A N G E S I N D E S I G N T H I N K S M A R T E R A B O U T H O W T O D O T H E U X P R O C E S S FA S T E R Y E T S P E N D M O N E Y M O R E E F F E C T I V E LY D O N ’ T WA S T E M O N E Y M O R E L I K E LY T O T H I N K A B O U T H O W T O M A K E M O R E M O N E Y W I T H A B E A U T I F U L , E N G A G I N G , A N D U S A B L E D E S I G N M I N I M A L V I A B L E P R O D U C T F O C U S O N W H E N A N D H O W M O N E Y I S S P E N T FA I L FA S T E R A N D L E A R N F R O M FA I L U R E S , A D A P T L E A N
  13. 13. LEAN UX NYC 2014 | MONA PATEL | 13
  14. 14. LEAN UX NYC 2014 | MONA PATEL | 14 T H A N K S ! T W E E T U S A N D T E L L U S W H AT YO U T H I N K ! @ M o t i v a t e _ D e s i g n o r @ m o n a p a t e l

×