Simple checklist for content creation

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Consult this checklist every single time you produce new content for your company. What else could you do with the fresh material you just wrote? Written by Jan Sifra, http://www.etarget.sk

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The crucial part of a triumphant sale is closing it. It is at this point when one comes up with an ultimate verdict that sums up all the efforts, relationships and mutual understanding. This is when everything becomes clear and it’s clear that everything that has been done so far makes sense for everyone involved. At this time, the buyer and the seller find themselves in agreement that is beneficial to both parties as well. The stage marks the transition from convincing someone how beautiful something looks on him/her into convincing them about why they need this thing in their life forevermore. Real sales finesse alongside empathy underpins this whole process…

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It’s like maintaining a diary for your business’s financial affairs. Picture this: Every dollar coming in and every penny going out is diligently noted and neatly organized, just like entries in a personal journal. For instance, imagine you own a small bakery. Every time a customer buys a cupcake or you purchase ingredients like flour and sugar, those transactions are recorded in your business diary. It’s a straightforward way of keeping tabs on your bakery’s financial story, making sure nothing slips through the cracks.

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Today, we see a slowly accelerating movement in business management towards coaching. Even the Harvard Business Review and McKinsey now acknowledge that coaching is the best approach to managing and growing employees. After decades of Agile, we also strongly understand that coaching is the preferred method of engagement at all organizational levels. There’s a wide variety of coaching options used in Agile today: GROW, OSKAR, ACL, STEPPA, etc. Let’s add a technique from Toyota, whose attitudes and methods are embedded in our Agile practices in many ways. It’s called Toyota Kata Coaching. And please don’t be fooled by its deceptive simplicity. I think it’s the best coaching method for Agile. Join this webinar to learn about Kata & see if you agree. Even if you don’t, think about the Kata as another coaching tool for your Scrum Master or Agile Coaching collection.

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Simple checklist for content creation

1. What type of journalist could benefit from the material you wrote? How do you pitch them? Targeted media What additional information do you need Whati is the selling point that you will add to this to prepare press release out of this information? Perhaps education in beginning. material? Landing page - Press release key message Fact sheet post excerpt of material on Tumblr Tumblr Case study EBook Whitepaper tweet about articles that are published on the blog Twitter Flickr Is there any presentation in the near post screenshots of published articles on Flickr Social media future which can be based on your freshly written material? Or could you prepare Organize presentation in the company session for clients with this info? and invite some people Facebook Presentation Think about what data do you need to Simple checklist for content creation make chart out of this information. how would you sketch this information? Draw Newsletter simple picture of this material. What would it be? What type of customer would be interested to get sketch Chart/Picture/Scheme this information through email? diagrams What picture would you use to assompany this picture idea so it may become blog post? Is it suitable animations for client's blog? Blog article Who could benefit of getting this information? Client? Friend? Agency? Media partner? Blogger? Explanatory email messages sent to Forward to your partner colleagues or clients count as new / colleagues content too. E-mail communication What would be the prize if you made the competition out of the material? What would be the task for customers taking part in competition? Competition 2009_Simple checklist for content creation (3).mmap - 06. 02. 09. -

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