What makes an effective Facebook page? With 1.49 billion monthly active users, the social media giant is well worth your attention, but with constant changes, it can be hard to keep up. This is your definitive checklist on how to get it right. Get the full article, with step by step photos and screengrabs from Facebook here: http://www.perfectbalancemarketing.com/the-ultimate-facebook-checklist-25-essential-elements-of-a-successful-facebook-page/