Download as PDF, PPTX
Uploaded byAndrii Rusakov
Simple Card Sorting Methods
The document discusses card sorting methods as a technique for organizing complex information in user-centered design. It outlines types of card sorting, their advantages and disadvantages, and the design process involved. Additionally, it emphasizes the importance of aligning with users' thinking to improve content findability and overall user experience.
![MOOC Archinfo [Test Extrait]](https://cdn.slidesharecdn.com/ss_thumbnails/aislidesharesortingcard-141208143939-conversion-gate02-thumbnail.jpg?width=640&height=640&fit=bounds)
Simple Card Sorting Methods
- 1. Andrii Rusakov Designer atSoftServe Simple Card Sorting Methods
- 2. Agenda – Information wework with • How to work with it? – Card Sorting methods • How to use them? • When to use them? • In-Person or Remote? – Next steps
- 3. Have you ever managedcomplex information?
- 4.
- 5. I know thissubject well, and have good analytical skills. I am strong enough to manage it on MY OWN! Young Designer Situation
- 6. You can realyknow too much. But your users may not. User-Centered Design I know this subject well, and have good analytical skills. I am strong enough to manage it on MY OWN! Young Designer Situation
- 7. ... before youcome to any conclusions try walking in my shoes
- 8. What can helpus to group complex information right ?
- 9. What can helpus to group complex information right ? What does it mean?
- 10. Right approach is tospeak your user’s language
- 11. Taxonomy Classification and labeling FindingThings – Familar labeling – Clear & Consistent navigation
- 12.
- 13. ROI Return on Investment(ROI) is the benefit to the investor resulting from an investment of some resource
- 14. Benefits – Catalog site(increased sales) • Improved product findability • Improved product cross-sells and up-sells • Improved customer loyalty – Compliance • Avoiding penalties for breaching regulations • Following required procedures (e.g. Medical claims) – Knowledge worker productivity • Less time searching for things • Less time recreating existing materials
- 15. So... What will helpto understand our user's way of thinking?
- 16.
- 17. Card sorting isa great, reliable, inexpensive method for finding patterns in how users would expect to find content or functionality.” “ Donna Spencer
- 18. Methods Open Card Sorting Modified-Delphi Card Sorting Closed CardSorting Reversed Card Sorting Generative Generative Evaluative Evaluative Mental models, Organization, Labeling, Relationship Mental models, Organization, Labeling, Relationship Organization, Labeling Organization, Labeling, Findability Method Research Type Learn About
- 19. When to Use? –Designing a new App – Designing a new area of an App – Redesigning an App
- 20.
- 21.
- 22. Two primary methods Open CardSorting Closed Card Sorting USER’S CATEGORIES NAMES PREDETERMINED CATEGORIES NAMES
- 23.
- 24. Advantages – Simple – Cheap –Quick to execute – Established – Involves users – Provides a good foundation
- 25. Disadvantages – Does notconsider users’ tasks – Results may vary – Analysis can be time consuming – May capture “surface” characteristics only
- 26.
- 27. In-Person (Offline) Moderated CardSorting – Limited scale – Relatively heavy investment per participant – Great for gathering qualitative results – Expensive to get quantitative results
- 28. Remote (Online) Unmoderated CardSorting – Unlimited scale – “Fire & forget” – Relatively cheap – Great for gathering quantitative results – Difficult to know why things happen
- 29.
- 30. How it Works? –Planning – Running – Analysis
- 31. Planning – Collect thestatements for analysis – Write each statement on a card – Prepare space for cards placing – Recruit informants (at least six)
- 32. Running – Shuffle thecard deck – Explain that there may well be an “unsortable” pile
- 33. It looks likethis ...
- 34. Analysis You will needMagic + Science – Look for broad patterns in the data – Or use cluster analysis approaches
- 35. Complex Analysis – Analysisspreadsheet by Donna Spenser – Co-occurrence matrix by Mike Rice – Dendrogram to illustrate the arrangement of the clusters
- 36. How it Works: 1.Entering the card names 2. Cards summary and standardised categories 3. Analysis of categories 4. Visualisation of results Analysis Spreadsheet by Donna Spencer
- 37. 1. Entering thecard names
- 38. 2. Cards summaryand standardised categories
- 39. 3. Analysis ofcategories
- 40. 4. Visualisation ofresults
- 41. Shows how ofteneach pair of cards were put together in conducted card sort Co-occurrence Matrix by Mike Rice
- 42. Displays the resultsof cluster analysis on the similarity matrix in a tree format Dendrogram Tree View
- 43.
- 44. 1. Input yourcards 2. Configure your survey 3. Recruit participants 4. Receive results
- 49. What we receive? –Clear vision on projects information architecture – Ability to start next design phase
- 50.
- 51. Want to readmore? Card Sorting: Designing Usable Categories by Donna Spenser
- 52. Links – Card sortanalysis spreadsheet http://rosenfeldmedia.com/blogs/card-sorting/card-sort-analysis-spreadsheet – Co-occurrence matrix http://www.informoire.com/co-occurrence-matrix – OptimalSort http://www.optimalworkshop.com/optimalsort.htm
- 53.