Simon Pratt is a freelance copywriter with over 15 years of experience working for top agencies and brands, providing strategic planning, copywriting, campaign management and other marketing services. He has worked extensively in financial services and also owns Kidcampz, an online business selling children's play tents. The document provides details on his skills, experience, qualifications and contact information to showcase his suitability for copywriting roles and projects.
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Transport of critically ill patient in hospital is a great task and requires, a well trained team and if not carried out with precision can lead to life threatening accidents..
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Time: 9.00am to 1.00pm
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1. Simon Pratt, Freelance Copywriter
Little Court, Churchstow, Kingsbridge, Devon, TQ7 3QW
www.3littlepiggies.co.uk
Telephone: 07974822064
PROFILE
Heavyweight copywriter with 15 years experience of working with top agencies, household
brands and a wide range of public sector bodies.
Worked on both agency and client side, pitching, writing and editing awarding-winning copy
for some of the biggest brands out there. Huge portfolio of on and offline collateral, including
an extensive range of financial services material and internal communications projects.
Experience built on foundation of senior marketing roles in financial services, setting up and
running a children’s play-tent company and building a successful copywriting business.
KEY SKILLS
• Strategic planning and creativity
• Brand development
• Campaign management
• Integrated marketing communications
• Internal communications
• Social media and web content
• Great communicator at all levels
• Knowledge of financial services
CAREER TO DATE
Three Little Piggies Copywriting Services 1999 to present
and owner of Kidcampz
Clients:
• Farraday
• The Team
• Studio 6
• Bakehouse Communication
• WPP
• 3M
• ebay Inc.
• Royal Mail
• BT
• Cadbury
• Canon
• Lloyds TSB
• F&C
• Legal & General
• Royal Life
• AXA
• Barclays
• Prudential
• Royal London
• First Choice
• Home Office
• Forensic Science Service
• Department for Education
• DTI
Awards
• WHICH magazine Award for “Best Car Insurance website” (AXA SunLife).
• Moneywise Best Customer Information Award for a guide on coping with bereavement.
Key projects
• ebay inc. ‘Great Place to Work’ submission for 3 years, culminating in top 15 rank 2014.
• Internal communication projects for Royal Mail, DHL, WPP, Canon and Cadbury.
• BT Broadband B2C promotional material.
2. • In-branch and direct mail collateral for Barclays, Prudential, Churchill, HSBC and Lloyds.
• On and offline copy for virtually every B2B division of 3M - from Post It Note video scripts
and F1 car livery to oil and gas press adverts and health and Safety promotional
literature.
• ebay inc. recruitment website in Germany.
• Campaign material for Tony Blair’s “Respect” campaign and Department for Education’s
“Eat Better Do Better” campaign.
• Employee communication for eBay Classified Group European Vision.
• Copy and tone of voice elements in brand guidelines for Department of Trade and
Industry, Department of Education, Metropolitan Police and the Quality Improvement
Agency.
• In 2013 designed and built ‘Kidcampz’ – an online business selling a unique flexible play
tent aimed at children aged 4+. Since launch, the business has picked up numerous
awards and been featured in national press. www.kidcampz.co.uk.
PREVIOUS EXPERIENCE
Bristol & West / Bank of Ireland 1996 – 1999
Group Marketing Manager – Investments
• Managed the Group’s investment fee income stream and £1million per annum marketing
budget.
• Led the development of the Group’s investment start-up strategy across its multi-channel
distribution.
• Group’s Relationship Manager with its tied partner for investments - Eagle Star.
Abbey National PLC 1995 – 1996
Senior Product Manager – Life, Pensions and Corporate Business
• Increased personal pension sales by 40% in 1995/6 through the co-ordination of a
£1.8m UK integrated marketing campaign.
Pearl Assurance 1991 – 1995
Product Manager – Mortgages and Protection
TSB
Graduate Management Trainee 1989 – 1991
EDUCATION/ PROFESSIONAL QUALIFICATIONS
• Member of Chartered Institute of Marketing Exam (lapsed)
• Member of Institute of Direct and Digital Marketing
• CNAA Post Graduate Diploma in Marketing – Bristol Business School
• BA (Hons) Geography – Leicester University
PERSONAL
3. Date of Birth: 3rd June 1966
Status: Married, two dependent children
