The document discusses SIMMETHOD, a new methodology for measuring and predicting corporate risk and performance in a holistic way. It outlines some of the limitations of traditional business intelligence and analytics in providing useful insights to C-level executives. SIMMETHOD aims to develop predictive indices based on a company's strategy and execution performance relative to best-in-class competitors across industries. Graphs are presented analyzing Apple's performance on several SIMMETHOD indices in recent years, showing declining trends versus the best-in-class averages.