Simba's Content Matrix, is a new tool for marketers to use to quickly and easily analyse their Digital Marketing campaigns or channels or activities. It is a decision making tool, that takes into account the number of clicks and number of conversions, and breaks down all digital marketing activities or campaigns or channels into 4 categories: 1) ZOMBIES, which are digital marketing activities or campaigns that get a LOW number of clicks and a LOW number of conversions 2) QUESTION MARKS or CATCH-22S are digital marketing activities or campaigns that get a HIGH number of clicks but still get a Low number of conversions 3) STARS are digital marketing activities or campaigns or channels that get a HIGH number of clicks and get a HIGH number of conversions, and lastly 4) EVERGREENS, are any digital marketing campaigns or activities that get a LOW number of Clicks but still get a HIGH number of Conversions. Simba's Content Matrix is explained in more detail in the new book, Simba's Content Matrix: Learn How to Quickly and Easily Analyse and Skyrocket your Digital Marketing - https://amzn.to/3lKTc9X

1. SIMBA'S CONTENT MATRIX
BY SIMBA MUDONZVO

2. Table Of
Content
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4
5
What is Simba's Content Matrix?
Why is Simba's Content Matrix
Important?
What are the 4 Quadrants of
Simba's Content Matrix?
How To Implement Simba's
Content Matrix?
How Do I Learn More About Simba's
Content Matrix?

3. About
Us
Simba Academy is on a mission to be the world's
best way to learn Digital Marketing for FREE!
With our free mobile app or website and a few
minutes a day, everyone can learn something new
about Digital Marketing. Watch videos on Mvideos,
take part in forums at Ask Simba, keep up with the
latest and best of digital marketing in the NewsFeed.
About Simba Academy

4. What is Simba's Content Matrix?
Simba's Content Matrix, inspired by the BCG
Matrix, is digital marketing planning tool that uses
graphical representations of all of the company’s
digital marketing activities i.e. channels and
campaigns, in an effort to help the company decide
what it should improve, stop doing, or invest more
in.
Simba's Content Matrix is a decision making tool for
Marketers, helping them quickly and easily analyse
their digital marketing.

5. Why is Simba's Content Matrix
Important?
Just as the balance sheet serves as a "snapshot",
providing the most comprehensive picture of an
organization's financial situation, Simba's Content
Matrix, serves as an important "snapshot" providing
a high-level picture of all the company's Digital
Marketing current state of play. You get to see
which of all the digital marketing channels or
campaigns or activities at a point in time, are
working or not.
This helps marketers decide how to allocate
resources i.e. marketing budget, time, staff etc and
prioritize their digital marketing.

6. What are the 4 Quadrants of
Simba's Content Matrix?
Simba's Content Matrix breaks down all digital marketing
activities or campaigns or channels into four (4) categories,
known heuristically as "Zombies," "Question Marks or Catch-
22s," "Stars," and “Evergreens” Each category quadrant has
its own set of unique characteristics.
Creating Content that gets clicks and conversions, whether
through paid advertising on Google or Facebook, or search
engine optimization (SEO), is the goal of all digital marketing.
The four quadrants represent the different combinations of
clicks (traffic) and conversions that can occur after a digital
marketing campaign or activity

7. What are the 4 Quadrants of
Simba's Content Matrix?
Simba's Content Matrix breaks down all digital marketing
activities or campaigns or channels into four (4) categories,
known heuristically as "Zombies," "Question Marks or Catch-
22s," "Stars," and “Evergreens” Each category quadrant has
its own set of unique characteristics.
Creating Content that gets clicks and conversions, whether
through paid advertising on Google or Facebook, or search
engine optimization (SEO), is the goal of all digital marketing.
The four quadrants represent the different combinations of
clicks (traffic) and conversions that can occur after a digital
marketing campaign or activity

8. What are Zombies?
Zombies are any digital marketing campaigns or
channels or activities that get LOW number of
clicks (or views, traffic) and LOW number of
conversions.
A Zombie is a metaphor for a dead body re-
animated through various methods, most
commonly magic like voodoo.
The phrase, Zombie, is applied to any digital
marketing activity or channel or campaign that
gets no clicks or conversions, they just suck the
business dry of its marketing budget and
resources!

9. What are Zombies?
Zombies are any digital marketing campaigns or
channels or activities that get LOW number of
clicks (or views, traffic) and LOW number of
conversions.
A Zombie is a metaphor for a dead body re-
animated through various methods, most
commonly magic like voodoo.
The phrase, Zombie, is applied to any digital
marketing activity or channel or campaign that
gets no clicks or conversions, they just suck the
business dry of its marketing budget and
resources!

10. What are Question Marks or Catch-22s?
Questions Marks or Catch-22s are any digital marketing
campaigns or channels or activities that get a HIGH
number of clicks (or views, traffic) and yet get LOW
number of conversions.
A Question Mark or Catch-22 is a metaphor for a
problematic situation for which the only solution is
denied by a circumstance inherent in the problem or by
a rule.
Marketers will often find themselves in a catch-22
situation whereby if they decide to further spend on
these marketing channels or campaigns, they risk
wasting the marketing budget, but if they do not, they
risk losing out on conversions (sales, leads etc)

11. What are Stars?
Shooting stars are any digital marketing campaigns or
channels or activities that get a high number of clicks
(or views, traffic) and high number of conversions.
A Shooting stars or meteors, are caused by tiny specks
of dust from space. These particles burn up 65 to 135
km above Earth's surface as they plunge at terrific
speeds into the upper atmosphere, making the air glow
as they pass. Shooting stars are rare!
When applied to digital marketing, shooting stars are
digital marketing campaigns or activities that go viral or
attract a lot of attention on the internet and convert like
crazy!

12. What are Evergreens?
Evergreens, are any digital marketing campaigns or
channels or activities that get a LOW number of clicks
(or views, traffic) and yet HIGH conversions.
An Evergreen is a metaphor for a tree or plant that
retains its green leaves through the year and into the
following growing season. Evergreen trees do not shed
their leaves.
The term “Evergreen” is applied to any digital
marketing activity or channel or campaign that does
not require much investment (i.e. low maintenance),
and yet still gets attention (clicks and views) and has
conversion rates.

13. How To Implement Simba's
Content Matrix?
Kill Your Zombies!
1
Optimize Your Question Marks!
Spend On Your Shooting Stars!
Make the Most of Your Evergreens!
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14. How Do I Learn More About
Simba's Content Matrix?
Buy Simba's Content Matrix Book
1
Visit Simbacademy.com
Listen To "Think Digital & Grow"
Podcast
Subscribe to Simba Academy
YouTube Channel
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3
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15. Who is Simba Mudonzvo?
Digital Marketing Consultant, Trainer
and Author.
Founder of Simba Academy
Author of Simba's Content Matrix,
Simba's Five Forces, 7Cs of Digital
Marketing Mix, Customer Ikigai,
Content/Market Fit, Teach Yourself
SEO Keyword Research in 1 Hour,
Teach Yourself Technical SEO in 1
Hour, Teach Yourself On-Page SEO in 1
Hour, Teach Yourself Off-Page SEO in
1 Hour, and more...