1. As your prospects and customers are increasingly turning to digital
commerce to find new suppliers to meet their needs, enable your
team to deliver consistent buyer experiences across all touchpoints.
Synthium Health empowers you to extend your reach, compete and
sell faster, more efficiently, all while cutting down on operational
costs.
Supplier solutions
2. Converging healthcare with technologies
to create an intelligent platform
Synthium Health is a cloud-based, digital information and
commerce platform designed for the healthcare industry.
We offer automated supply-chain management solutions that
create remarkable experiences between trading partners by
driving engagement and conversion.
Synthium Health helps providers and businesses come together
in a single community to discover and collaborate in
marketplaces, eliminating the middleman. Leveraging the latest
technologies and online solutions, our customers cut operational
costs, maximize efficiencies, grow revenues and build long-
lasting relationships.
Privately held and based in Atlanta, GA., Synthium Health ’s
proprietary platform offers a range of solutions that are
synergistic, customizable and scalable, exceeding business needs.
About us
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3. Simplify. Optimize
Engage, align and transact with trading partners on our all-cloud platform
that simplifies the B2B supply-chain experience. Whether you are selling or
buying, our powerful digital commerce tools and technologies help grow your
revenues and cut costs where it counts most..
Create efficiencies
Drive the supply chain process with syncronization and automation,
eliminating the manual work involved. Watch as exchanges are sped up,
save you money, simplify contract negotiations and even boost the quality of
care. With these new efficiencies in the flow of materials, suppliers can grow
their business and providers can spend more time with their patients.
Go digital
Transform the way you work with smart technologies, in-house or on the
move, and watch as you build agility, while maximizing productivity,
performance, and efficiencies. In this converging, networked world, leverage
the web, videos, social media and mobile devices to connect with trading
partners wherever they are.
Digital commerce
in a converging
healthcare world
Synthium Health is a networking marketplace for
the healthcare industry that enables providers
and suppliers to exchange information and
conduct eBusiness, cost-effectively.
Our automated platform is centered around a
holistic approach to creating efficiencies, all the
way through the supply-chain process.
From sourcing-to-settlement, to leveraging
intelligence for better decision-making, Synthium
Health uses advanced technologies and the
latest best practices in eCommerce to maximize
your business revenues.
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4. Accelerating time-to-market, on your terms
Focus more on your business and less on IT. Synthium Health ’s resilient
platform delivers the speed, agility, security, availability and scalability that is
right for you. We make sure our innovative commerce practices and
evolution will keep your business growing, without the need to think about
software, maintenance and upgrades.
Delivering a 360
o
strategy
The power of Synthium Health ’s 360
o
digital commerce interaction on a
single platform helps grow brand visibility and build long-lasting
relationships. With our cross-channel tools via social, mobile, email and
community networks, extending your reach has never been easier. Providing
real Return on Investment (ROI)
Providing real Return on Investment (ROI)
Synthium Health contributes to your bottom line by getting you up and
running faster, cutting your time to get down to business, while making you
more productive and competitive. With our transparent and predictable
pricing, we provide a low-cost, low-risk basis and high solution-value that
maximizes your margins and returns.
Making digital
commerce healthier
with Synthium Health
Synthium Health provides agile, feature-
rich supply-chain management solutions
that address a range of needs and
budgets to keep you competitive.
Using the latest in transformational
technologies and digital commerce
practices, we help cut operational costs,
increase efficiencies and boost revenues,
all while keeping it simple.
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6. Become a preferred
supplier for
purchase-ready buyers
As your prospects and customers are
increasingly turning to digital commerce to
find new suppliers to meet their needs,
enable your team to deliver consistent buyer
experiences across all touchpoints.
Synthium Health empowers you to extend
your reach, compete and sell faster, more
efficiently, all while cutting down on
operational costs. Our platform is designed
to grow your network community of
customers, collaborate and build your
eBusiness through a single source, with
access to:
Content management
Showcase and manage your products and services
Product & catalog content management | Imaging & video management
Web content management | Guided navigation | Site & product search
Digital commerce
Automate bidding, inventory, orders, contracts, billing and settlements
securely
Customer management | Tender management | Inventory management & optimization
Contract & pricing management | Order & shipping management
eInvoicing & payment management | eBartering
Marketing
Grow brands, attract buyers and differentiate from your competitors
Discounts & promotions | Advertising | Customer segmentation | eMail marketing
Search Engine Optimization [SEO] | Social commerce | Webinars | eBartering
Selling
Generate leads, drive higher conversions and build loyalty
Loyalty management | Guided selling | Product showcasing | Product comparison
Quick order and product favorites | Single-page checkout | Reporting
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7. Turn opportunities
into revenues
eCare
Drive customer satisfaction and build lasting relationships
Meeting center | Help center | Intelligence
Mobile Commerce
Enhance interactions with customers, mobilize purchases and payments
Device preference | Personalization | Swipe & click ordering
Reporting and Analytics
Gain a better understanding of what works and what doesn’t, and make
better informed decisions
A/B testing | Trends analysis | Purchase behaviors | Performance data
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9. Product & catalog content management
Create, edit and manage product data such as attributes, assets and specifications in
a simple, user-friendly web interface and process flow. Our product content
management tool allows for easy synchronization across categories, catalogs and
sites. Provide details to your catalogs with information such as pricing, categorization,
inventory and SKU’s.
Imaging & video management
Encourage purchasing, boost conversion and increase revenue by managing your
collection of high-resolution images and videos, simply and quickly. Images are
uploaded once and automatically propagated to the right size and format, while videos
for product demos can be streamed directly from YouTube.
Web content management
Drive traffic, build awareness and generate sales by creating, editing and managing
attractive business and branded sites. Site content is maintained on a master
structure that can include non-product related sections and pages and integrate with
targeted advertising.
Create, publish and
manage your digital
assets to drive revenue
Connect your customers with the most
relevant products, services and
information for higher conversions. With
Synthium Health’s content management
solution, you have complete control in
creating and syndicating information about
the best your products and services have
to offer.
Our tools set category hierarchy and
navigational filtering that allows customers
to find and buy what they need, quickly
and efficiently.
Guided navigation
Create satisfying visitor experiences that guide customers to what they want. With
Synthium Health ’s guided navigation tool, establish efficient paths for customers to
find the most relevant products, services and information, in the least amount of time.
Site & product search
Drive higher conversions and customer loyalty by building a search engine into the site
and product catalog. The interface allows for controlling guided search and browsing,
relevancy ranking, product ranking, pricing categories, and search results filtering.
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11. Customer management
Manage your customer overview list and assign different roles to each: Buyer,
Approver and Account Admin. Buyers manage purchases and create quotes, while
Approvers approve pending orders, on top of Buyer capabilities. Account admins can
add or remove users from the customer list, edit profile information, assign roles and
budget thresholds for each customer.
Tender management
Build your network of buyers and manage the bidding-for-business process, all in one
environment. Connect with prospects through Synthium Health ’s intuitive RFX tools,
while viewing and managing your RFI’s, RFP’s and RFQ’s or auctions in real-time..
Inventory management and optimization
Synthium Health ’s powerful engine allows you to view and manage product-level
inventory in real-time and helps reduce excess inventory. Maximize inventory
profitability by promoting products to your customers with our rules-based engine that
moves excess and profitable products through the pipeline by ensuring top visibility on
category pages and search result rankings.
Manage your digital
commerce from
sourcing to settlement
Synthium Health provides all the
functionalities you need to develop and
manage a successful eCommerce
platform.
From the bidding process, inventory
management, contracts, pricing, order
management to final invoice payments,
we’ve streamlined and automated the
process to free up your time and save you
on costs, so you can focus on what you do
best – growing your business.
Contract and pricing management
Drive sales and stronger compliance with automated and accelerated contracts
powered by Synthium Health . Easily collaborate with customers to create long-term
contracts, negotiate pricing and manage agreements efficiently, reducing the risks and
lost savings found through paper and ink contracts.
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12. Order & shipping management
Simplify the entire order-to-shipment process with our robust system, getting real-time
visibility into each step. Built-in workflows and automation help you scale and
efficiently handle more order volume from across multiple warehouses and distribution
centers.
eInvoicing & payment management
Lower costs, improve efficiencies and speed up your cash flow in your order-to-cash
cycle. Synthium Health relieves dependencies on paper-based invoices, increases
payment opportunities in long-cycle times with early-pay discounts, eliminates errors
through real-time visibility into orders, billing history, invoicing and payment statuses,
and helps control payments.
eBartering
Synthium Health enables barter exchanges for goods and services of the same value,
to build your bottom line. Gain benefits of bartering that help conserve cash flow,
convert slow moving inventory into current receivables, put surplus capacity to use,
and increase market share with low-cash investments..
Create, publish and
manage your digital
assets to drive revenue
Connect your customers with the most
relevant products, services and
information for higher conversions. With
Synthium Health’s content management
solution, you have complete control in
creating and syndicating information about
the best your products and services have
to offer.
Our tools set category hierarchy and
navigational filtering that allows customers
to find and buy what they need, quickly
and efficiently.
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14. Discounts & promotions
Incentivize prospective buyers by using Synthium Health ’s promotions engine
that allows for scheduling, launching and tracking the success of your discounts
and promotions. Execute multiple promotions at a time, tiered volume discounts,
min/max targeting and cross-channel promotion exchanges. Use our web
analytics tool that provides backend reports for measuring the effectiveness of
your promotions.
Advertising
Build awareness and drive traffic to your Synthium Health digital commerce site,
letting prospects and customers know what you have to offer. No matter your
budget, we work with you to create pay-per-click, display, video and social
advertising campaigns that help grow your business.
Customer segmentation
Boost conversion and orders by targeting your customers through segmentation.
With Synthium Health , you can define and populate market segments to
personalize marketing campaigns, based on purchasing behavior, demographics,
visits, geography and other attributes.
Attract, engage and
convert prospects into
customers and retain
them
Synthium Health provides the tools you
need to create effective marketing
campaigns that attract new customers,
drive conversion and build long-lasting
relationships with existing ones.
We help you set-up, manage and optimize
cross-channel marketing for personalized
experiences across all touchpoints – web,
social, mobile and email.
eMail marketing
Synthium Health automates and personalizes email campaigns that engage your
customers, one-on-one. Whether it is to alert customers of new products, request
product reviews, send promotional campaigns to win back older customers or
reward loyalty, build relationships with your buyers and drive repeat sales.
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15. Search Engine Optimization [SEO]
Maximize your reach with Synthium Health ’s SEO tool that makes sure your
products are positioned at the top of search engine rankings. Easily update your
site to get it found through keyword-rich URL’s, page meta-tags and content that
quickly indexes on Google and drives qualified traffic.
Social commerce
Drive ecommerce growth and build lasting relationships with customers through
social technologies like blogging, micro-blogging, forums, communities, reviews &
ratings and sharing. We integrate with LinkedIn, Facebook, Google+, Twitter &
Pinterest to help you connect and foster network participation with customers,
while enhancing their experience with your brand. Take advantage of our built-in
reputation management tool that monitors social media to find out what customers
are saying about your brand and products, so you can counter negative media
with positive content.
Webinars
Provide your customers added insight into your business, products and services
on Synthium Health ’s own webinar platform. Invite up to 200 registered
attendees for meetings using PowerPoints, pdf’s and video conferencing, while
engaging them with integrated conference calling and Q&A features for productive
interaction.
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Attract, engage and
convert prospects into
customers and retain
them
17. Loyalty management
Drive repeat sales with Synthium Health ’s point-based loyalty tool, where
independent points are accumulated per customer, configured per website.
Award your customers at different accumulation levels with loyalty points that are
managed by customizing settings by value-per-dollar spending amounts and
product-level points.
Guided selling
Create your own business rules for cross-selling, up-selling and add-ons to
increase order sizes by offering relevant product suggestions. Buyers can easily
and quickly locate compatible products of the same product family or accessory
products, resulting in increased customer satisfaction and fewer product returns.
Product showcasing
Navigate customers through your site by showcasing products on gateway pages
with product sliders, carousels and quick-view tags, detailing product information
and rich content upon rolling over.
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Convert leads to sell
more
Building better buying experiences is no
longer a “nice-to-have” but essential to
convert browsers into buyers.
That’s why at Synthium Health, we offer
critical sales tools such as guided selling,
product showcasing, comparison tools and
single-page check-outs for reduced
abandonments, increased conversion
rates, higher average order values and
greater customer satisfaction, leading to
faster business growth.
Single-page checkout
Reduce checkout abandonment with a checkout page that clearly defines purchases,
images and costs with checkout in two easy steps, all on one page.
19. Device preference
Extend to your customers a seamless transaction experience by making your site
available anytime, anywhere through iPhones, Androids, Blackberries and iPads.
Our optimized version of your site will provide either your full catalog or a smaller
collection of products geared toward your customers and delivered by hand.
Personalization
Synthium Health segments and personalizes targeted messaging, pricing and
offers. With our personalization capabilities, execute SMS and MMS promotional
campaigns, send product information and recommendations, provide delivery
notifications and more.
Swipe & click ordering
Give your customers access to Synthium Health ’s fast-purchase platform that
captures incremental sales for ready-buyers on the go. With just a swipe and a
click, this easy to use transaction channel helps build your customer loyalty and
grow your business.
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Attract & convert
your customers
on the move
The dynamics are changing between
buyers and sellers with mobile commerce.
Synthium Health converges the web,
smartphones and tablets on one platform
to give customers enhanced experiences
with your responsive site.
Our advanced platform lets you engage
and transact with customers like never
before, no matter the device, so you can
drive incremental lift to your digital
commerce business.
21. Meeting center
No longer are instant messaging and live chat a novelty, but they have matured
into serious sales and support tools. Offer your customers a direct response, on-
platform CRM for NOW communications.
Help center
Complete your customer experience with responsive access to self-service
support with our email-based center. Using a unique FAQ and ticket control
system, customers can self-locate answers to pre-prepared questions or submit
queries that track issues through ticketing.
Intelligence
Give your customers control, delivered on your terms. With our eCare
Intelligence, provide a full view of their usage profile such as billing data, service
credits, loyalty bonuses, credit balances, shipping progress and other metrics
directly from their dashboard.
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Any time, any place
multi-channel
customer care
In this new era of networking, customers
are connected by web, social media,
devices and email, and they expect
answers at the speed of NOW.
With Synthium Health’s Meeting center
tools such as instant messaging and live
chat, our Help center’s self-serve
functionalities and email support, plus self-
controlled user-based intelligence,
improve customer satisfaction while
increasing product sales and enhancing
operational efficiencies.
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Gain a better understanding of what works and what doesn’t,
and make better informed decisions
Reporting
and
analytics
23. A/B testing
Maximize the success with ecommerce conversions with Synthium Health ’s A/B
split testing by comparing the performance of single variations of marketing
content. Test items such as email subject lines, product descriptions, promotional
copy and graphics to improve elements that are critical to drive sales.
Trend analysis
Discover and act upon trends at a glance or zoom-in for details with key metrics
such as revenue, profit, customer acquisition, order volumes deriving from various
channels (web, social, mobile and email). Compare metrics month over month
and year over year to gain insight into your customer base or specified segments.
Purchase behaviors
Increase retention rates and optimize purchase frequency with our customer
analysis tool. Peer into customer behaviors of cart abandonment and reorder
patterns, track email campaigns to understand what works best, and access
customer statistics and contact histories to understand buying behaviors in terms
of recency, frequency and total spend.
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Understand your
business better and
make smarter
decisions
Gain real-time insight and visibility into what is
working and what is not with your digital
commerce site.
Synthium Health helps you manage key
metrics, so you can make the right decisions, at
the right time. With dashboard reporting and
analytics on inventory, sales trends, site health,
marketing campaigns, product reports and
customer behaviors, view data through
graphical snapshots, trend graphs and Key
Performance Indicator (KPI) scorecards.
Performance data
Leverage data and analysis by tracking and analyzing your website, product and sales
performance through analytics that drive overall performance and profitability. Direct
drill-down allows for easy analysis of custom KPI’s, displayed as scorecards.
