Across most of the developed world, older (50+) shoppers represent the largest, fastest growing, wealthiest, most loyal and least contested market segment. But most retailers fail to understand their needs.
Do we need a different approach?
A world where a significant number – sometimes the majority – of people are ‘old’ and exhibiting the results of ageing is something nobody has experienced. This is our future.
Products, services, buildings, cities, digital applications are designed for the young by the young. This worked well when the designers and users were the same age. Not any more.
Being AF demands we see start seeing the world for what it is (ageing) rather than through the youth-centric eyes of our designers, marketers and policy makers.
This case study is based on a visit to Daiei supermarket in a suburb of Tokyo and shows some innovations that respond to the needs of their ageing customers.
The survey results show that:
- 53% of respondents were from Karachi and most (55%) were between the ages of 26-35.
- Purchasing a used vehicle (47%) was more common than a new vehicle, with buying in cash (48%) being more common than leasing.
- 72% of respondents had their current vehicle between 1-7 years.
- Honda was the most preferred (44%) next purchase brand over Toyota (32%) and Suzuki (3%).
- Resale value, safety and performance were the main values considered when purchasing a vehicle.
Lean is a systematic approach to identify and eliminate waste through continuous improvement of processes. The goal is to allow value to flow at a rate determined by customer demand. Lean thinking has helped many companies become the most profitable in their industries through outperforming competitors and stock market indices. Key aspects of lean include defining value from the customer perspective, standardizing processes, and pursuing ongoing kaizen (continuous improvement) to sustain gains over time through built-up effectiveness, rather than irregular improvements. Lean is not just a cost-cutting exercise but a way to do more value-added work through working smarter, not harder, with benefits extending beyond operations.
ACT Exam - the better option for college? Brandon Na
The ACT has overtaken the SAT in terms of gross number of test takers. Does it mean it's the better option for college? The SAT is still used as the "default exam" and is considered more challenging. You be the judge!
Hafod Care was an unhappy customer with their previous learning platform but became a happy customer again after Learning Pool provided dedicated consultation, project support for rebranding and upgrading to the latest version, webinars for introduction, and ensuring appropriate resources. Launching e-learning included administrators, champions at each location, workshops, and incentives which led to a significant increase in courses completed and compliance rates, putting Hafod Care in Learning Pool's top 10 leaderboard. The key is to communicate, resource appropriately, engage champions, set goals, continuously improve, and maintain enthusiasm through partnership.
Yakult is a probiotic Japanese milk drink. The document examines how age-friendly the Yakult brand is in Singapore and the UK. It finds that the brand's strategy and marketing varies in different markets, with Singapore targeting children and the UK being more neutral. The audit identifies issues like difficult packaging, inaccessible retail locations, and small font sizes that could be improved to better accommodate older consumers. The brand receives an overall age-friendliness score of 2.7 out of 5.
Older people represent an important group of Singapore’s visitors. Five million visitors aged 45+ visited the country in 2014. Half of all visitors from the UK were of this age.
But how well does Singapore Tourism accommodate the needs of older visitors? We apply the AF Brands audit tool to evaluate the Age-Friendliness of several aspects of the tourist customer journey.
A recent study by Frost & Sullivan concluded that in Asia Pacific, "the number of over 65s will increase by 34%, creating a significant increase in senior leisure travellers”.
Many of these older travellers have money and the time to enjoy it.
Companies that remain fixated on youth and that are ambivalent or even actively exclude older consumers, take a huge and un-necessary risk.
Silver Group is a Singapore-based, globally recognised consultancy helping business to profit from the power of the 50+ market.
A world where a significant number – sometimes the majority – of people are ‘old’ and exhibiting the results of ageing is something nobody has experienced. This is our future.
Products, services, buildings, cities, digital applications are designed for the young by the young. This worked well when the designers and users were the same age. Not any more.
Being AF demands we see start seeing the world for what it is (ageing) rather than through the youth-centric eyes of our designers, marketers and policy makers.
This case study is based on a visit to Daiei supermarket in a suburb of Tokyo and shows some innovations that respond to the needs of their ageing customers.
The survey results show that:
- 53% of respondents were from Karachi and most (55%) were between the ages of 26-35.
- Purchasing a used vehicle (47%) was more common than a new vehicle, with buying in cash (48%) being more common than leasing.
- 72% of respondents had their current vehicle between 1-7 years.
- Honda was the most preferred (44%) next purchase brand over Toyota (32%) and Suzuki (3%).
- Resale value, safety and performance were the main values considered when purchasing a vehicle.
Lean is a systematic approach to identify and eliminate waste through continuous improvement of processes. The goal is to allow value to flow at a rate determined by customer demand. Lean thinking has helped many companies become the most profitable in their industries through outperforming competitors and stock market indices. Key aspects of lean include defining value from the customer perspective, standardizing processes, and pursuing ongoing kaizen (continuous improvement) to sustain gains over time through built-up effectiveness, rather than irregular improvements. Lean is not just a cost-cutting exercise but a way to do more value-added work through working smarter, not harder, with benefits extending beyond operations.
ACT Exam - the better option for college? Brandon Na
The ACT has overtaken the SAT in terms of gross number of test takers. Does it mean it's the better option for college? The SAT is still used as the "default exam" and is considered more challenging. You be the judge!
Hafod Care was an unhappy customer with their previous learning platform but became a happy customer again after Learning Pool provided dedicated consultation, project support for rebranding and upgrading to the latest version, webinars for introduction, and ensuring appropriate resources. Launching e-learning included administrators, champions at each location, workshops, and incentives which led to a significant increase in courses completed and compliance rates, putting Hafod Care in Learning Pool's top 10 leaderboard. The key is to communicate, resource appropriately, engage champions, set goals, continuously improve, and maintain enthusiasm through partnership.
Yakult is a probiotic Japanese milk drink. The document examines how age-friendly the Yakult brand is in Singapore and the UK. It finds that the brand's strategy and marketing varies in different markets, with Singapore targeting children and the UK being more neutral. The audit identifies issues like difficult packaging, inaccessible retail locations, and small font sizes that could be improved to better accommodate older consumers. The brand receives an overall age-friendliness score of 2.7 out of 5.
Older people represent an important group of Singapore’s visitors. Five million visitors aged 45+ visited the country in 2014. Half of all visitors from the UK were of this age.
But how well does Singapore Tourism accommodate the needs of older visitors? We apply the AF Brands audit tool to evaluate the Age-Friendliness of several aspects of the tourist customer journey.
A recent study by Frost & Sullivan concluded that in Asia Pacific, "the number of over 65s will increase by 34%, creating a significant increase in senior leisure travellers”.
Many of these older travellers have money and the time to enjoy it.
Companies that remain fixated on youth and that are ambivalent or even actively exclude older consumers, take a huge and un-necessary risk.
Silver Group is a Singapore-based, globally recognised consultancy helping business to profit from the power of the 50+ market.
China is one of the fastest ageing countries on the planet. It faces huge challenges as a result. But there are also business opportunities for the wise. This presentation outlines the market potential, why ageing China is different from other 'ageing' societies and deserves a different approach to business opportunities arising.
Also some tips on how to market to the ageing consumer in China.
MMRS B2C Online research panels, which have thousands of deeply profiled double opt-in panelists throughout the Americas, Europe, and Asia-Pacific. Our world-wide scope allows us to target the right panelists in the right place, at the right time. We acquire our panel members from many sources, resulting in a highly diverse sample pool. We offer easy access to high-value audiences that are highly engaged, thoroughly screened and meticulously segmented. In short, we offer a quality, targeted panel. MMRS collects hundreds of data points about every panelist, which allows to target an audience based on predefined criteria.
MMRS (Market Mirror Research Solutions)" - a Full Service Market Research company. We are a decade old Market Research firm & insights agency. We act as most reliable research and consulting partner for clients in a highly competitive research industry. We will be happy to assist you in India/ Asia, Middle East, Europe, LATAM and North America.
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A successful organization is one that can move fast and respond to market demands quickly – to stay ahead of the competition. Transformation and innovation have never been easier or faster, thanks to the availability of simplified systems and technology. The rise of the fourth industrial revolution, and the growing pace of digital transformation offers both great opportunity, and also many challenges. Key to addressing these challenges will be ensure you have an enabled, agile and adaptable workforce
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The document provides an overview of the tech and venture capital ecosystem in Southeast Asia from Adrian Vanzyl, CEO of Ardent Capital. It discusses Ardent Capital's focus on capturing the ecommerce value chain through operating and investing in synergistic companies. It also covers the state of venture capital funding in SE Asia countries, trends in internet and mobile usage growth, and opportunities in the large and growing ecommerce markets in the region.
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A successful organization is one that can move fast and respond to market demands quickly – to stay ahead of the competition. Transformation and innovation have never been easier or faster, thanks to the availability of simplified systems and technology. The rise of the fourth industrial revolution, and the growing pace of digital transformation offers both great opportunity, and also many challenges. Key to addressing these challenges will be ensure you have an enabled, agile and adaptable workforce
This document provides information about ThinkLogic, a demand generation company with niche online publications and marketing services for enterprise technology companies in Asia. It summarizes ThinkLogic's two flagship publications - CybersecAsia, a cybersecurity portal, and DigiconAsia, a digital transformation portal. Both publications target C-suite executives and provide news, expert opinions, strategies and whitepapers on key topics to help leaders make informed decisions. The document provides details on the publications' audiences, topics, contributors and subscribers from various industries and countries across Asia.
Leisure Industry Week (LIW) is an annual exhibition that attracts over 13,000 visitors from the leisure industry. It is the UK's largest exhibition for the public and private leisure sector. LIW brings together thousands of senior decision-makers and allows exhibitors to showcase their products and services to this large audience of potential buyers. Previous data shows that most visitors attend to source new suppliers and products, and many fulfill their purchasing objectives or find new suppliers at the event.
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Black Hawk's is developing nightvision contact lenses in three variants for defense, security, and research applications. Version T has thermal imaging and adjustable focus, Version S has a spy camera and adjustable focus, and Version TS has both. The lenses leverage emerging nightvision and graphene technologies. Black Hawk's aims to become a top eye care brand globally through innovation. It will target professionals, executives, defense and security personnel in major Indian cities through online and B2B sales.
This document provides an overview and analysis of Reputation Institute's 2013 Country RepTrak study. Some key findings include:
- Canada, Sweden, and Switzerland had the best reputations among the 50 countries studied. Greece, Pakistan, and Nigeria had the worst reputations.
- A country's reputation is based on perceptions of its advanced economy, appealing environment, and effective government. Countries with strong reputations balanced across these dimensions.
- Countries with better reputations saw greater levels of support in areas like tourism, foreign investment, and trade. Reputation impacts a country's ability to attract talent and do business internationally.
The document summarizes a customer experience summit that was held in Singapore from August 31 - September 4, 2015. It discusses the growth of the event from the previous year, with over 350 attendees from over 200 organizations. It provides details on the keynote speakers, sessions, workshops, and the inaugural Excellence in Customer Experience Asia Awards ceremony which recognized winners in 6 categories. The document concludes by thanking attendees and inviting people to register for the 2016 summit.
Are you frustrated by not being able to make use of all the data you’ve collected? Do you run for cover every time you hear complaints about taking the time to do incident reports and hazard analysis? Do you struggle to use Job Hazard data to improve incident rates? This presentation shows the visuals from a discussion about Best-in-Class safety strategy.
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This document describes how a Learning Expedition in Asia (LEX) can help companies accelerate their business goals through innovation discovery. It highlights key trends showing how Asia has surpassed Silicon Valley in areas like funding, growth, and technology adoption. The document outlines LEX experiences in Shanghai and Singapore to identify innovators and new technologies in areas like retail, fintech, and smart cities. A LEX is presented as providing strategic benefits like generating new ideas for teams, creating a 2020 roadmap, and identifying business opportunities through experiential visits, tailored programming, and workshops. Examples of successful LEX case studies are provided for various companies.
Cisco Live 2013 was a successful conference that saw record attendance and engagement both in-person and online. Over 20,000 people attended in person, an 18% increase over the previous year. Sessions saw increased attendance and satisfaction scores. The event significantly increased attendees' awareness and familiarity of Cisco's products, solutions, and vision for the Internet of Everything. Surveys found high levels of customer satisfaction, loyalty to Cisco, and intent to purchase Cisco solutions after attending. The conference was highly effective at connecting customers and partners while inspiring and motivating attendees.
This document provides an overview and agenda for a webinar on working capital management trends in Asia. It discusses evolving challenges such as increasing e-commerce sales and supply chain complexity. It also analyzes data showing issues around accounts receivable and inventory management for companies in India compared to other Asian countries. Additionally, it proposes that there may be up to $2.7 trillion in "trapped cash" in key Asian markets that could be unlocked through improved working capital practices.
The document summarizes key findings from a survey conducted by the American Society for Quality (ASQ) on how organizations around the world manage quality. Some of the main findings include:
- The survey received responses from 1,991 organizations across 22 countries, representing 75% of global GDP.
- 51% of respondents report quality measures across their entire organization and 68% share quality performance information with customers.
- 88% of organizations offer incentives to staff for meeting quality targets, most commonly in the form of manager recognition (55%) or financial incentives (30%).
- Reporting of quality measures varies, with senior leadership typically receiving quarterly/annual reports while frontline staff receive weekly/daily reports.
This is an excerpt of findings from an AF Audit of Apple conducted in UK and Singapore.
For more information about this please visit; www.age-friendly.com
Speech delivered by Kim Walker, CEO of Silver Group (Asia Pacific's leading consultant in the 50+ market) at the Ageing Workforce Asia Conference in Singapore on November 4th.
The speech explains the need for companies to address the ageing workforce to remain productive and competitive.
It also reveals the proprietary AF assesment tool to measure and monitor the age-friendliness of the company.
The tool is available for licence at:
http://silvergroup.asia/licensee/
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China is one of the fastest ageing countries on the planet. It faces huge challenges as a result. But there are also business opportunities for the wise. This presentation outlines the market potential, why ageing China is different from other 'ageing' societies and deserves a different approach to business opportunities arising.
Also some tips on how to market to the ageing consumer in China.
MMRS B2C Online research panels, which have thousands of deeply profiled double opt-in panelists throughout the Americas, Europe, and Asia-Pacific. Our world-wide scope allows us to target the right panelists in the right place, at the right time. We acquire our panel members from many sources, resulting in a highly diverse sample pool. We offer easy access to high-value audiences that are highly engaged, thoroughly screened and meticulously segmented. In short, we offer a quality, targeted panel. MMRS collects hundreds of data points about every panelist, which allows to target an audience based on predefined criteria.
MMRS (Market Mirror Research Solutions)" - a Full Service Market Research company. We are a decade old Market Research firm & insights agency. We act as most reliable research and consulting partner for clients in a highly competitive research industry. We will be happy to assist you in India/ Asia, Middle East, Europe, LATAM and North America.
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A successful organization is one that can move fast and respond to market demands quickly – to stay ahead of the competition. Transformation and innovation have never been easier or faster, thanks to the availability of simplified systems and technology. The rise of the fourth industrial revolution, and the growing pace of digital transformation offers both great opportunity, and also many challenges. Key to addressing these challenges will be ensure you have an enabled, agile and adaptable workforce
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A successful organization is one that can move fast and respond to market demands quickly – to stay ahead of the competition. Transformation and innovation have never been easier or faster, thanks to the availability of simplified systems and technology. The rise of the fourth industrial revolution, and the growing pace of digital transformation offers both great opportunity, and also many challenges. Key to addressing these challenges will be ensure you have an enabled, agile and adaptable workforce
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Leisure Industry Week (LIW) is an annual exhibition that attracts over 13,000 visitors from the leisure industry. It is the UK's largest exhibition for the public and private leisure sector. LIW brings together thousands of senior decision-makers and allows exhibitors to showcase their products and services to this large audience of potential buyers. Previous data shows that most visitors attend to source new suppliers and products, and many fulfill their purchasing objectives or find new suppliers at the event.
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Black Hawk's is developing nightvision contact lenses in three variants for defense, security, and research applications. Version T has thermal imaging and adjustable focus, Version S has a spy camera and adjustable focus, and Version TS has both. The lenses leverage emerging nightvision and graphene technologies. Black Hawk's aims to become a top eye care brand globally through innovation. It will target professionals, executives, defense and security personnel in major Indian cities through online and B2B sales.
This document provides an overview and analysis of Reputation Institute's 2013 Country RepTrak study. Some key findings include:
- Canada, Sweden, and Switzerland had the best reputations among the 50 countries studied. Greece, Pakistan, and Nigeria had the worst reputations.
- A country's reputation is based on perceptions of its advanced economy, appealing environment, and effective government. Countries with strong reputations balanced across these dimensions.
- Countries with better reputations saw greater levels of support in areas like tourism, foreign investment, and trade. Reputation impacts a country's ability to attract talent and do business internationally.
The document summarizes a customer experience summit that was held in Singapore from August 31 - September 4, 2015. It discusses the growth of the event from the previous year, with over 350 attendees from over 200 organizations. It provides details on the keynote speakers, sessions, workshops, and the inaugural Excellence in Customer Experience Asia Awards ceremony which recognized winners in 6 categories. The document concludes by thanking attendees and inviting people to register for the 2016 summit.
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This document describes how a Learning Expedition in Asia (LEX) can help companies accelerate their business goals through innovation discovery. It highlights key trends showing how Asia has surpassed Silicon Valley in areas like funding, growth, and technology adoption. The document outlines LEX experiences in Shanghai and Singapore to identify innovators and new technologies in areas like retail, fintech, and smart cities. A LEX is presented as providing strategic benefits like generating new ideas for teams, creating a 2020 roadmap, and identifying business opportunities through experiential visits, tailored programming, and workshops. Examples of successful LEX case studies are provided for various companies.
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- The survey received responses from 1,991 organizations across 22 countries, representing 75% of global GDP.
- 51% of respondents report quality measures across their entire organization and 68% share quality performance information with customers.
- 88% of organizations offer incentives to staff for meeting quality targets, most commonly in the form of manager recognition (55%) or financial incentives (30%).
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It also reveals the proprietary AF assesment tool to measure and monitor the age-friendliness of the company.
The tool is available for licence at:
http://silvergroup.asia/licensee/
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