This document outlines Silvana Andrade's marketing and communications services. It describes her experience developing press releases that generated over 125 news articles and 25,000 euros in estimated revenue for one company. It also details her work updating websites and social media which increased website visitors by 130% and ad clicks by 300% for another company. Finally, it lists other services around content creation, SEO, advertising, database management, and event planning.

1. SILVANAANDRADE
Marketing & Communications
 silvana.andrade.sts@gmail.com
 07512 323684

2. SILVANAANDRADE
Press-release development
Press-release
development to
improve
company’s
presence on the
media.
Weekly
development of
one new to
release.

3. SILVANAANDRADE
Press-release development
ROI 2014
for VRC Warehouse Technologies
Number of press-releases: 31
Total news published: 125 (clipping)
Minimum advertisement space value : 200€
ROI = 25 000 €

4. Clipping
SILVANAANDRADE

5. Clipping
SILVANAANDRADE

6. Newsletter
Newsletter to keep the clients and potential clients
aware of our presence.
Monthly release with company’s news.
One newsletter for each country.
SILVANAANDRADE

7. Newsletter
Daily newsletter about the cinema festival.
Written in Portuguese and English (for
foreign subscribers).
SILVANAANDRADE

8. Content Development
Content development
(text, image, video,
graphics, etc.) for
marketing material,
website update, news,
SEO improvement,
among other daily
tasks.
SILVANAANDRADE

9. SEO / PPC
Content development and enhancement to
improve SEO. News (recent content) and social
media are very important to help the
Organic search positioning.
PPC is also important, mainly to guarantee
presence over the competition. Daily follow-up
of bids and key-words.
PPC
SEO
Company’s
facebook
page
SILVANAANDRADE

10. Website update and social media
Constant update of digital presence, by adding new
content to the website and using social media.
SILVANAANDRADE

11. Website update and social media: Results
Achievements:
Website visitors – in 1 ½ year presented a growth of 130%
Adwords clicks – in 1 ½ year presented a growth of 300%
SEO – mainly expressions in each country reached Google 1st page;
most of them reached the top 3 organic results
SILVANAANDRADE

12. Website update and social media: Results
SILVANAANDRADE
Portugal Website Analytics www.vrc.pt
March 2013 (work in VRC started in April 2013)
November 2014 (work in VRC ended in December 2014)

13. Advertisement in relevant publications and websites.
SILVANAANDRADE
Advertisement

14. Advertisement
Advertisement also gives power with the
media!
With a small amount of advertisement it
is possible to gain interviews, more news
space, and more advertisement for free
in different supports.
SILVANAANDRADE

15. Liaison with design and webdesign
Designer and webdesigner are important people
to work with! Together, we developed
advertisements, marketing material, landing
pages, etc.
Briefing is a relevant tool to explain objectives
and to determine the message to communicate.
SILVANAANDRADE

16. Marketing Campaigns
Email
Marketing campaigns are a
significant tool to reach targets.
Costumers are not always aware
of our offer and an organized and
prepared marketing campaign
will certainly help to improve
sales.Advertisement
Landing Page
SILVANAANDRADE

17. Database creation
A good marketing campaign
needs an excellent database.
Researching and creation of
database is an important
marketing task.
Also, database management for
newsletter and for sales
approach (prospection).
SILVANAANDRADE

18. Events Planning
Planning and management of
fairs participation: since space
reservation, to stand building and
decoration, staff clothing,
catering, merchandising,
assembling and disassembling
preparation.
Also, organization of small
events, for company’s
employees, and for visiting
guests.
SILVANAANDRADE

19. Other works
SILVANAANDRADE