Recorded webinar given by Tony Ulwick, CEO of Strategyn. "Silence the Voice of the Customer" reveals why it's time to breakaway from VOC methodology and try a new approach. Original airdate: 4/20/11
Dee Davey talks about growing business revenue. Do you want to grow your business and spend less marketing dollars achieving better results? Use this 5 step approach to align your company’s marketing efforts with your business objectives; minimize wasteful spending and maximize return on your marketing investment.
• Want to grow your business?
• Do you know what your customers need to hear to make them want to buy?
• Do you know how to differentiate yourself from your competitors?
• Can you predict what your customers will want in a year? 2 years? or 3?
• What more can you do to build customer trust?
At the heart of a successful business is an understanding of who your customers are, what they want, how they buy, where they are, and if there are enough of them to warrant you even being in business in the first place. Successful businesses also need to have, or be able to build, the core capability to provide what your customers really want, at a profit, and be ready to execute focused and targeted promotions and communications programs to attract and engage potential buyers. Dee Davey, from Creative Ideas Marketing will talk about some of the questions you should be asking about your business’ competencies, customer needs, and market opportunity and how to map out a plan that will provide focus, direction and create business success.
If you’re experiencing indecisiveness about which projects to pursue, are overwhelmed by resource demands, stressed about executive requests, or just suffering from a generalized sense of panic, you’ve come to the right place. The portfolio management doctor is in, offering a consultation and proven treatment plan to address these symptoms:
*Too Much Demand – Dealing With A Key Stressor
*Conflicting Priorities – Taking Control
*Resource Optimization – It’s All Going To Be OK
*Financial Anxiety – Delivering Tangible ROI
*Planning for the Future – Where Do You See Your Portfolio In 5 Years?
*Reaching Portfolio Nirvana
Business Process Management - Enabling The Business DriversPactera_US
A challenge for many executives is finding out exactly why the business is not aligned to, or achieving the intended vision and strategies. Culture, resource limitations and broken processes are among the reasons. Business Process Management initiatives give executives a transparent and objective view into business drivers and prioritize them to ensure time and money is being spent on the most valuable efforts. This Power Point demonstrates how meaningful change is possible through objective perspectives.
Dee Davey talks about growing business revenue. Do you want to grow your business and spend less marketing dollars achieving better results? Use this 5 step approach to align your company’s marketing efforts with your business objectives; minimize wasteful spending and maximize return on your marketing investment.
• Want to grow your business?
• Do you know what your customers need to hear to make them want to buy?
• Do you know how to differentiate yourself from your competitors?
• Can you predict what your customers will want in a year? 2 years? or 3?
• What more can you do to build customer trust?
At the heart of a successful business is an understanding of who your customers are, what they want, how they buy, where they are, and if there are enough of them to warrant you even being in business in the first place. Successful businesses also need to have, or be able to build, the core capability to provide what your customers really want, at a profit, and be ready to execute focused and targeted promotions and communications programs to attract and engage potential buyers. Dee Davey, from Creative Ideas Marketing will talk about some of the questions you should be asking about your business’ competencies, customer needs, and market opportunity and how to map out a plan that will provide focus, direction and create business success.
If you’re experiencing indecisiveness about which projects to pursue, are overwhelmed by resource demands, stressed about executive requests, or just suffering from a generalized sense of panic, you’ve come to the right place. The portfolio management doctor is in, offering a consultation and proven treatment plan to address these symptoms:
*Too Much Demand – Dealing With A Key Stressor
*Conflicting Priorities – Taking Control
*Resource Optimization – It’s All Going To Be OK
*Financial Anxiety – Delivering Tangible ROI
*Planning for the Future – Where Do You See Your Portfolio In 5 Years?
*Reaching Portfolio Nirvana
Business Process Management - Enabling The Business DriversPactera_US
A challenge for many executives is finding out exactly why the business is not aligned to, or achieving the intended vision and strategies. Culture, resource limitations and broken processes are among the reasons. Business Process Management initiatives give executives a transparent and objective view into business drivers and prioritize them to ensure time and money is being spent on the most valuable efforts. This Power Point demonstrates how meaningful change is possible through objective perspectives.
"It's Time for Higher Ed Marketing to Grow Up"Chicago AMA
"It's Time for Higher Ed Marketing to Grow Up"
Joselyn Zivin, PhD
Vice President of Marketing and Communications
National Louis University
Marketing Higher Education SIG
November 29, 2009
National Louis University
Creating the Culture of Innovation through an Innovation Program that encourages employee to contribute ideas to grow the business, create operational efficiencies and improve customer satisfaction - Based on the Innovation Program I created at my company
“Dancing with gorillas” is a term used for describing the feeling of startups when they partner with big multinationals (the gorilla). This presentation explores the gorilla’s perspective of partnering with smaller organizations and how they can be made to work
Some insight into what information VCs are looking for from early stage companies, and why startups themselves should be gathering and focusing on this self-same information
Tekes Business Opportunities related to migration of work & knowledgeMarc Borremans
How to take advantage of the business opportunities related to the migration of work & knowledge. Workshop related to Tekes BRIC in Design Factory, Aalto University, Otaniemi, Helsinki, Finland on June 16, 2009
Subscribe: http://www.ksmartin.com/subscribe
Dowload your FREE assessment: http://www.ksmartin.com/too-self-assessment/
To purchase the book: http://bit.ly/TOObk
In Lean conversations, we often hear “it’s 10% tools and 90% people,” “we need to change the culture,” and “they just don’t get it.” While each of these statements may be true, they all reflect that something is missing in our problem-solving and transformation attempts—and that missing element is helping people change their behaviors. In reality if we don’t change the way the organization thinks and behaves, on a day-to-day basis, we won’t significantly impact performance levels.
This workshop includes both theory and practical application around the behaviors of excellence: organizational clarity, focus, discipline, and widespread employee engagement. Activities include class discussions and four major activities representing each of the dimensions.
The clarity activity centers on the words we use and how ambiguity and "softened" language hinders performance. The focus activity is a timed simulation that demonstrates how working on fewer projects at a time increases the total number of projects completed in a comparable given time period. Participants learn metrics-based process mapping, a highly disciplined process for standardizing work. In the final activity, participants practice techniques that lead to engagement and disengagement.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"It's Time for Higher Ed Marketing to Grow Up"Chicago AMA
"It's Time for Higher Ed Marketing to Grow Up"
Joselyn Zivin, PhD
Vice President of Marketing and Communications
National Louis University
Marketing Higher Education SIG
November 29, 2009
National Louis University
Creating the Culture of Innovation through an Innovation Program that encourages employee to contribute ideas to grow the business, create operational efficiencies and improve customer satisfaction - Based on the Innovation Program I created at my company
“Dancing with gorillas” is a term used for describing the feeling of startups when they partner with big multinationals (the gorilla). This presentation explores the gorilla’s perspective of partnering with smaller organizations and how they can be made to work
Some insight into what information VCs are looking for from early stage companies, and why startups themselves should be gathering and focusing on this self-same information
Tekes Business Opportunities related to migration of work & knowledgeMarc Borremans
How to take advantage of the business opportunities related to the migration of work & knowledge. Workshop related to Tekes BRIC in Design Factory, Aalto University, Otaniemi, Helsinki, Finland on June 16, 2009
Subscribe: http://www.ksmartin.com/subscribe
Dowload your FREE assessment: http://www.ksmartin.com/too-self-assessment/
To purchase the book: http://bit.ly/TOObk
In Lean conversations, we often hear “it’s 10% tools and 90% people,” “we need to change the culture,” and “they just don’t get it.” While each of these statements may be true, they all reflect that something is missing in our problem-solving and transformation attempts—and that missing element is helping people change their behaviors. In reality if we don’t change the way the organization thinks and behaves, on a day-to-day basis, we won’t significantly impact performance levels.
This workshop includes both theory and practical application around the behaviors of excellence: organizational clarity, focus, discipline, and widespread employee engagement. Activities include class discussions and four major activities representing each of the dimensions.
The clarity activity centers on the words we use and how ambiguity and "softened" language hinders performance. The focus activity is a timed simulation that demonstrates how working on fewer projects at a time increases the total number of projects completed in a comparable given time period. Participants learn metrics-based process mapping, a highly disciplined process for standardizing work. In the final activity, participants practice techniques that lead to engagement and disengagement.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
12. Mapping the Job-to-be-Done
Core Functional
Job
Job Map
• Outcome 41
• Outcome 1
• Outcome 42
• Outcome 2
• Outcome 43
Plan
Locate
Prepare
Confirm
• Outcome 44
• Outcome 3
• Outcome 4
• Outcome 45
• Outcome 5
Conclude
Modify
Monitor
Execute
50 – 150 metrics (needs) per job
The Customer-Centered Innovation Map, HBR, May 2008
Giving Customers a Fair Hearing, MIT Sloan, May 2008
13. Desired Outcome = Customer Need
Unit of Object of
Direction
Measure
Control
Minimize the time it takes to confirm
receipt of a communication
14. Silence the Voice of the Customer
VOC practices fail to
uncover all the customer’s
needs:
• Focused on the product, not the
job the customer is trying to get
done
• Assume customers have latent
needs and needs they can’t
articulate
• Assume customer needs change
quickly over time
15. Possible Growth Opportunities
12 steps and over 100 outcomes …
1. Minimize the time it takes to confirm receipt of a communication
2. Minimize the likelihood that the communication is interrupted
3. Minimize the likelihood of interference when communicating
4. Increase the likelihood that the communication is discreet
5. Minimize the likelihood that a message is misunderstood
6. Minimize the time it takes to establish a record of the communication
7. Minimize the likelihood that a communication is intercepted
Complete set of well articulated needs
that are stable over time
17. Market Opportunity Landscape
Opportunity = Importance + max (Importance – Satisfaction, 0)
High
Satisfaction
Over served
Under served
Low
Low
Importance
High
18. 0% to 18% Growth
“Strategyn helped us create two
of our bestselling radios to date.”
Dr. Robert Pennisi
Director, Advanced Technology
Dr. Pennisi is currently an innovation professional with Strategyn
19. Create growth
plans that work
Accelerate growth – lower risk.
22. Traditional Definition
“Strategy is choosing “Activities, then,
to perform are the basic unit of
activities differently competitive
than rivals do.”
advantage.”
Michael Porter
Harvard Business School
24. We Define “Strategy” Differently
“Strategy is choosing “Customer needs
which unmet are the basic unit of
customer needs to competitive
target and how to advantage.”
satisfy them.”
27. 1. Which Needs Should We Target?
Opportunity = Importance + max (Importance – Satisfaction, 0)
High
Segment
• Minimize the time it takes to move
1
through the vessel
Satisfaction
• Minimize the amount of damage
inadvertently caused to a vessel
• Minimize the amount of force required
to cross the lesion
• Minimize the likelihood of restenosis
Low
Under served
(recurrence of the blockage)
Low
Importance
High
28. 2. Which Job Executor?
Cardiac
Interventional
Patient
Surgeon
Cardiologist
30. This is a Growth Strategy
Needs
Executor
Platform(s)
Segment
1
31. 10x Increase in Market Share
“In 12 months, Cordis saw it
market share grow from just 1%
to 10% in the US, 20% in Europe,
30% in Canada and 18% in
In Vivo
Japan.”
32. HBR Best Business Idea
The stent went on to become a
$1 billion business in less than 2
years – the fastest growth in
medical device history. Cordis
stock increased 5.5x as they were
acquired by J&J.
33. Create growth
plans that work
Accelerate growth – lower risk.
36. Traditional Definition
“Innovation is the “Orderly innovation is
creation of new an oxymoronic phrase
products and services.”
believed by morons
with ox-like brains.”
Tom Peters
HSM 2007
Author of In Search of Excellence
40. Innovation = Get a Job Done Better
Step
Step
Step
Step
1
2
3
4
Over 150 outcomes…
1. Minimize the time it takes to determine if users have unlicensed copies
of software
2. Minimize the likelihood that backward compatibility affects other users
3. Minimize the likelihood that an upgrade will impact previously written
code
4. Minimize the time it takes to troubleshoot problems during deployment
5. Minimize the likelihood that an upgrade causes problems with existing
files
6. Minimize the overall time it takes to conduct an upgrade
7. Minimize the time it takes to determine which applications will be
impacted by an upgrade
8. Minimize the time it takes the vendor to fix deployment problems
9. Minimize the time it get all users on the same version of the software
10. Minimize the likelihood that a deployment requires a physical visit to the
PC
41. Innovation = Get a Job Done Better
Step
Step
Step
NEW
Step
NEEDS (3 of 150)
1
IMP
SAT
OPP
2
IDEA
3
4
SAT
Minimize the likelihood that backward Application
9.1
3.2
15.0
5.6
compatibility causes problems
virtualization
Minimize the likelihood that power Centralized
9.1
5.1
13.1
7.1
users can create security violations
permissions
Minimize the time it takes to Real-time
9.1
3.4
14.8
6.3
troubleshoot deployment problems
metering
Value Add = %∆ in Satisfaction
60%
75%
44. The Securable Market
High
Increased Satisfaction
Willingness to Pay
Need Curve™
Premium market
Dollar volume of the
Securable
Low cost
market
Low
Low
Underserved Executors
High
What gain in revenue is expected if we succeed?
46. Create growth
plans that work
Accelerate growth – lower risk.
47. ®
This is Outcome-Driven Innovation (ODI)
Markets
Strategy
Innovation
48. ®
The Outcome-Driven Innovation Process
Idea
Create
Testing and
Screen
Scoping
Business Case
Development
Validation
Launch
GATE
1
STAGE
1
GATE
2
STAGE
2
GATE
3
STAGE
3
GATE
4
STAGE
4
GATE
5
STAGE
5
= 17%
Success
Traditional Innovation Process
Rate
Market
Market
Concept
Testing and
Selection
Strategy
Innovation
Development
Validation
Launch
STAGE
1
GATE
1
STAGE
1
GATE
2
STAGE
2
GATE
3
STAGE
3
GATE
4
STAGE
4
GATE
5
STAGE
5
= 86%
Success
The Outcome-Driven Innovation® (ODI) Process
Rate
49. ODI can help you accelerate growth…
… throughout the product life cycle.
• Discover attractive markets
and market segments
• Discover “blue oceans”
Market Selection
• Validate a big idea
• Define next-gen products
• Define next-gen platforms
• Disrupt a market
Market Strategy
• Ideate breakthrough solutions
• Optimize the customer
experience
• Adjust the strategy in Development
response to a sudden market
change
• Position or reposition a
product to succeed
• Resolve lingering product and
Launch
service quality issues
50. Learn More …
We’ve authored …
We’ve published our ideas in …
Our ideas are cited in …
… and over 200 other books and publications