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FRIENDSHIP IS DYING - SOCIAL IS NOT             Hayley V Fuller                               image cred: perhydrol
FRIENDSHIP AS A CATCH-ALL                       image cred: acknacer
TYPES OF “FRIENDS”                     image cred: milk & kisses
LAYERS OF FRIENDSHIP                       image cred: perhydrol
NUMBERS > DEPTH                  image cred: maggie jones.
SOCIAL INFLUENCE                   image cred: perhydrol
INFLUENCE AS IDENTITY                        image cred: lou1003
IDENTITY AS BRAND POWER                    image cred: yushimoto_02
TRUST IN “FRIENDSHIP”                        image cred: Dusiowa
EXPECTATIONS OF TRUST                    image cred: FredericaPC
TRUST,“FRIENDS”,AND ADS             image cred: dan [durango99]
SOCIAL INFLUENCE MONETIZED                        image cred: s4aints
BUYING FRIENDSHIP & TRUST                      image cred: Mizan’s Art Gallery
DEVALUATION OF “FRIENDS”                     image cred: Jenna Carver
TRUST IN “EXPERTS”                     image cred: Tada’s Revolution
BETRAYAL OF FRIENDSHIP?                     image cred: igor termenon
EXPECTATIONS OF “FRIENDSHIP”                         image cred: Javier de Garcia
“REFRIENDING” MOVEMENT                    image cred: Mr. Flibble
LET’S CALL THEM CONTACTS                     image cred: Normand Dejardins
CREDITS/SOURCES•   Images provided from flickr users under the Creative Commons    Non-Commercial License 3.0•   Online Soc...
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Friendship is Dying, Social is Not

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This presentation focuses on the evolution of friendships online from personal connection to depersonalized "social contact", and how new modes of online friendship and communication are becoming targeted ad platforms.

Published in: Technology, Business
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Friendship is Dying, Social is Not

  1. 1. FRIENDSHIP IS DYING - SOCIAL IS NOT Hayley V Fuller image cred: perhydrol
  2. 2. FRIENDSHIP AS A CATCH-ALL image cred: acknacer
  3. 3. TYPES OF “FRIENDS” image cred: milk & kisses
  4. 4. LAYERS OF FRIENDSHIP image cred: perhydrol
  5. 5. NUMBERS > DEPTH image cred: maggie jones.
  6. 6. SOCIAL INFLUENCE image cred: perhydrol
  7. 7. INFLUENCE AS IDENTITY image cred: lou1003
  8. 8. IDENTITY AS BRAND POWER image cred: yushimoto_02
  9. 9. TRUST IN “FRIENDSHIP” image cred: Dusiowa
  10. 10. EXPECTATIONS OF TRUST image cred: FredericaPC
  11. 11. TRUST,“FRIENDS”,AND ADS image cred: dan [durango99]
  12. 12. SOCIAL INFLUENCE MONETIZED image cred: s4aints
  13. 13. BUYING FRIENDSHIP & TRUST image cred: Mizan’s Art Gallery
  14. 14. DEVALUATION OF “FRIENDS” image cred: Jenna Carver
  15. 15. TRUST IN “EXPERTS” image cred: Tada’s Revolution
  16. 16. BETRAYAL OF FRIENDSHIP? image cred: igor termenon
  17. 17. EXPECTATIONS OF “FRIENDSHIP” image cred: Javier de Garcia
  18. 18. “REFRIENDING” MOVEMENT image cred: Mr. Flibble
  19. 19. LET’S CALL THEM CONTACTS image cred: Normand Dejardins
  20. 20. CREDITS/SOURCES• Images provided from flickr users under the Creative Commons Non-Commercial License 3.0• Online Social Networks: Trust Not Included. http://bit.ly/a1J7Tf• In Age of Friending, Consumers Trust Their Friends Less. http:// bit.ly/947waG• Your Brain Can’t Handle Your “Friends”. http://on.mash.to/6kNIQV• Friends for Sale: This Time it’s not a Game. http://on.mash.to/ 3mrZh• Facebook Turns Friend Activity Into New Ad Format. http:// on.mash.to/gzdYys• Is a Social Media Friend Really a Friend? http://on.mash.to/2uxM5t• Behind the Digital Mask. http://bit.ly/e7jj08• Facebook is Dying, Social is Not. http://bit.ly/aP7OzQ• Devaluation in Friends, Trust in Experts. http://bit.ly/epxiZe image cred: realeoni

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