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Sickcare
Side Gig
Gaffes
ARLEN MEYERS, MD, MBA
SOCIETY OF PHYSICIAN ENTREPRENEURS
Disclosure: My present gigs
▪ eMedevents
▪ Cliexa
▪ Cerescan
▪ WebMD/Medscape
▪ Neosoma
▪ MI10
▪ SoPE
▪ ABAIM
Watch Out
▪ KSAs
▪ Unrealistic income and job
expectations
▪ Blind spots
▪ No plan
▪ Doctor v physician entrepreneur
▪ Wrong sandbox
▪ Clinical v entrepreneurial mindset
▪ Mindset mistakes
Watch out
▪ Wrong coach
▪ Quitting your day job too early or
too late
▪ No longeer adding value as the
company scales
▪ Not doing regularly scheduled
performance/necessity reviews
▪ Not asking for referrals or
recommendations
▪ Narrow networks, I-thinking
KSAs
▪ Education
▪ Resources
▪ Networks
▪ Mentors
▪ Experience
▪ Peer to peer support
▪ Non-clinical career guidance
Unrealistic expectations
Blind spots
No plan
▪ Where are you now (Hx/Px)?
▪ Where do you want to go (Tx
goals)?
▪ How do you want to get there?
(Rx)
Doctor v physician entrepreneur
▪ Pursuit of opportunity
▪ VUCA (volatile,
uncertain,complex, ambiguous)
conditions
▪ Create stakeholder defined value
▪ Through the deployment of
innovation
▪ VAST business model (valid,
automatic, scaleable, time)
▪ Advising is not doctoring
Wrong sandbox
Clinical v entrepreneurial mindset
Mindset mistakes
▪ What you think matters
▪ You can’t change your mindset
▪ Doctors make lousy business
people
Wrong coach
Do you need a:
Mentor
Coach
Sponsor
Therapist
Friend
Quitting your day job too early or too late
▪Too early: Prepare to flip the
switch before you need to
▪Too late: Burnout
▪“It’s better to be alone before
you want to be alone”
No longer adding value as the company grows
▪ Startup goal (<$2-5M ARR): Help to create and validate a scalable
and repeatable business model
▪ Scaleup goal ($5-100M): Grow revenues using the model and build
out products, revenues, team and systems
▪ Grownup goal: Grow revenues through the deployment of
innovation and make business model obsolete before someone
else does
Performance reviews
▪ Do it on a regular basis, not when it’s too late
▪ Redefine roles, goals and holes
▪ Are you measuring the right things?
Referrals and recommendations
▪ Ask for them and post on your Linkedin profile
▪ Testimonials on your website or other marketing collateral
▪ Return the favor
Narrow networks, “I”-mindset
▪Instead of robust internal
and external networks and
“T”-mindset
To Do List
•Find people who are working in the spots that
might interest you and interview them for a job preview
•Redo your Linkedin profile and enlarge your networks
•Create a personal and professional development plan
•Ask 3 people to be on your personal advisory committee
To Do List
•Build your entrepreneurial mindset
•Create a services advisory agreement
•Decide on your compensation model and fee
•Volunteer
•Keep a failure resume
Questions?
▪ Arlen.Meyers@ucdenver.edu
▪ Linkedin URL
https://www.linkedin.com/in/am
eyers/
▪ www.sopenet.org

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Side gig gaffes

  • 1. Sickcare Side Gig Gaffes ARLEN MEYERS, MD, MBA SOCIETY OF PHYSICIAN ENTREPRENEURS
  • 2. Disclosure: My present gigs ▪ eMedevents ▪ Cliexa ▪ Cerescan ▪ WebMD/Medscape ▪ Neosoma ▪ MI10 ▪ SoPE ▪ ABAIM
  • 3. Watch Out ▪ KSAs ▪ Unrealistic income and job expectations ▪ Blind spots ▪ No plan ▪ Doctor v physician entrepreneur ▪ Wrong sandbox ▪ Clinical v entrepreneurial mindset ▪ Mindset mistakes
  • 4. Watch out ▪ Wrong coach ▪ Quitting your day job too early or too late ▪ No longeer adding value as the company scales ▪ Not doing regularly scheduled performance/necessity reviews ▪ Not asking for referrals or recommendations ▪ Narrow networks, I-thinking
  • 5. KSAs ▪ Education ▪ Resources ▪ Networks ▪ Mentors ▪ Experience ▪ Peer to peer support ▪ Non-clinical career guidance
  • 8. No plan ▪ Where are you now (Hx/Px)? ▪ Where do you want to go (Tx goals)? ▪ How do you want to get there? (Rx)
  • 9. Doctor v physician entrepreneur ▪ Pursuit of opportunity ▪ VUCA (volatile, uncertain,complex, ambiguous) conditions ▪ Create stakeholder defined value ▪ Through the deployment of innovation ▪ VAST business model (valid, automatic, scaleable, time) ▪ Advising is not doctoring
  • 12. Mindset mistakes ▪ What you think matters ▪ You can’t change your mindset ▪ Doctors make lousy business people
  • 13. Wrong coach Do you need a: Mentor Coach Sponsor Therapist Friend
  • 14. Quitting your day job too early or too late ▪Too early: Prepare to flip the switch before you need to ▪Too late: Burnout ▪“It’s better to be alone before you want to be alone”
  • 15. No longer adding value as the company grows ▪ Startup goal (<$2-5M ARR): Help to create and validate a scalable and repeatable business model ▪ Scaleup goal ($5-100M): Grow revenues using the model and build out products, revenues, team and systems ▪ Grownup goal: Grow revenues through the deployment of innovation and make business model obsolete before someone else does
  • 16. Performance reviews ▪ Do it on a regular basis, not when it’s too late ▪ Redefine roles, goals and holes ▪ Are you measuring the right things?
  • 17. Referrals and recommendations ▪ Ask for them and post on your Linkedin profile ▪ Testimonials on your website or other marketing collateral ▪ Return the favor
  • 18. Narrow networks, “I”-mindset ▪Instead of robust internal and external networks and “T”-mindset
  • 19. To Do List •Find people who are working in the spots that might interest you and interview them for a job preview •Redo your Linkedin profile and enlarge your networks •Create a personal and professional development plan •Ask 3 people to be on your personal advisory committee
  • 20. To Do List •Build your entrepreneurial mindset •Create a services advisory agreement •Decide on your compensation model and fee •Volunteer •Keep a failure resume
  • 21. Questions? ▪ Arlen.Meyers@ucdenver.edu ▪ Linkedin URL https://www.linkedin.com/in/am eyers/ ▪ www.sopenet.org