Both, individuals and organizations have inspiration, ideas, knowledge, experiences, resources and passion. Thousands of people all around the world who are independent, but interconnect, enables them to collaborate as an “organism” with short “bursts” of energy to produce potentially higher outputs of “value” as they otherwise would be able to do as individuals. With the coming of the Relationship Economy, these ideas no longer hold sway. People are not demographics that can be categorized and put into convenient labels and boxes. The populism of the internet is complex and decentralizes many of the basic paradigms of traditional business models, yet in such complexity, there is freedom to express who we are as complex and aware individuals. The objectives of SICU are to offer innovative solutions and resources in order to solve problems of individual customers, and to create cost effectivity, added value and multiplicative effects for businesses, corporations, brands, industries, institutions, and ultimately consumers in diverse markets. Each client is unique! But we also search for synergies whenever they can be found and developed - to the benefit of our clients.

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SICU Synergy Solutions Group since 2004
SICU AFFILIATE PROGRAMME HANDBOOK
This affiliate programme handbook aims to build-up an open and flexible
global framework within all SICU affiliates, global partners and members,
representing different cultures & professional disciplines, can connect,
interact, share ideas and experiences, receive support from each other, and
create, develop and execute campaigns, projects and events in order to
benefit all the parties involved.
The basic idea is that every partner may influence the development of this
programme. Please share your ideas, experiences and give your feedback.
Think, Do and Make it Happen!
Copyright 2004

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TABLE OF CONTENTS
Slide 1: Cover page
Slide 2: Table of contents
Slide 3: Top line message
Slide 4: The objective
Slide 5: Vision
Slide 6: What does SICU represent?
Slide 7: What does SICU do?
Slide 8: General consensus
Slide 9: Guiding principles; What’s important to us?
Slide 10: How to become an affiliate?
Slide 11: What do you have to invest?
Copyright 2006: Tom Merilahti (Registered on www.File-Reg.Com)
Slide 12: What do you get as an affiliate?
Slide 13: What are your rights?
Slide 14: How can added value be created?
Slide 15: How can added value be distributed?
Slide 16: Benefits and opportunities for affiliates
Slide 17: Benefits and opportunities for members
Slide 18: SICU OR – Operational research
Slide 19: SICU to be Commercialized & Productized
Slide 20: SICU: Protected by Copyright
Slide 21: SICU Networks and Group Forums
Slide 22: SICU Contact Info
SICU Synergy Solutions Group (SICU SSG)
Think, Do and Make it Happen!
One for all, all for one!
www.hel.fi/wps/portal/Helsinki_en/

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TOP LINE MESSAGE
SICU Synergy Solutions Group is a self-organising, self-regulating virtual organization
and strategic alliance. It is an open and flexible marketing & project management
collective operating globally through affiliated organisations and individual
professional experts located all over the world. (Think Global, Act Local).
The partners actively bring professionals together on a “glocal” basis by means of
social mobilization projects, marketing campaigns and events supporting social &
environmental responsibility including corporate social responsibility (CSR), travel,
arts, sports, culture & design - in order to support corporate communications and
brand marketing of its clients.
The concept has been designed to increase trust, interaction, value and cooperation
between all parties involved: including individual clients.
One for all, all for one!

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THE OBJECTIVE
The objective of SICU is to offer resources and create added value for businesses, corporations,
brands, industries and ultimately consumers in diverse markets.
This is achievable through a global “self-learning & self-organizing” SICU collective of affiliates, global
partners, sponsors, and many thousands of SICU SSG members consisting of decision makers,
industry and trend experts, management consultants, professional marketers, communicators,
contractors, futurologists and creative thinkers.
How is it organized:
The organization is connected through affiliates, global partners and experts across different countries.
Each “glocal” (Think global, Act Local) SICU affiliate equates to a “program or intelligence” and is
effective with a number of members, which are organised by a specially set-up programme. All affiliated
organisation can communicate and share learning with other affiliates & global partners and their local
members.
One for all, all for one!

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VISION
Synergialaitos.Com founded in 1999, was renamed as SICU in 2004.
SICU is among the three largest, best known and most celebrated multidimensional
virtual organizations in the world, which operate globally over all thinkable barriers
through a large amount of affiliates, global partners and members representing different
cities, countries and professional disciplines...
... to serve the single client by forming optimal think tanks, work groups and/or service
cluster teams to fulfil the specific needs, and to resolve problems of single clients both
locally, regionally, nationally and globally.
The most central meeting place is the SICU Meeting Room, the Virtual Office of SICU
One for all, all for one!

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WHAT DOES SICU REPRESENT?
SICU is the acronym of Synergy Integrated; Connects the Unconnected. On the other hand the
Finnish word SISU is a concept.
SISU ("Sauna & Sibelius") is a central part of the Finnish national identity. It is an ability to get things
done, describing staying power, will power of iron and decisiveness to get things done even against
impossible odds SISU stands also for guts, spirit, balls and courage.
This is exactly what is needed to differentiate your way of thinking, acting, decision-making, marketing,
and your individual style of communications in the chaotic world of today. SISU is what you need to
avoid to be trapped in a box defined by conventional approaches.
Key-wordske
The keywords of SICU are lateral thinking, factual connections, creativity, interactivity, cost-effectivity,
multiplicative effects and added-value.
Motto: Think the Unthinkable and Give to Get! Slogan: Connects the Unconnected.
One for all, all for one!

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WHAT DOES SICU DO?
SICU initiates affiliated organizations and individual professional experts around the world
providing them with awareness and exchange in an exciting global structure namely its
resources, networks, group forums, guidelines, learning’s and blue prints.
This approach enables affiliated organizations to interconnect, build trust and cooperate between all
professionals involved in order to mobilise society which support the 8 columns of creativity,
innovation, multilateral communication, synergy integrated marketing, culture, freedom, (corporate-)
social responsibility and education.
SICU searches for and sews up 'read threads' in order to connect organisations, various projects and
events each of which display a similar set of values, objectives and target groups together.
SICU SSG concentrates on future changes, new ideas, creating, developing and putting into practise
divergent pro-operations and marketing programs professionally. The major objective is to support
each affiliate & global partner and even more so the single client.
One for all, all for one!

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GENERAL CONSENSUS
As SICU SSG is self learning and self organizing it is imperative that the affiliated partner
organisations distribute information about gained knowledge and experience, activities, the
communication through the “SICU Synergy Processor” (Tom’s head office), and through other
affiliated organizations.
All communication and activities should be in line and accepted in the first hand by the “SICU Synergy
Processor” and by other affiliated organisations to ensure that the entire SICU community has the same
"look, smell and feel".
SICU offers its affiliates and clients a wide range of expertise, competence, knowledge and
professionalism embedded with superior creativity. SICU represents expert knowledge in innovation,
marketing communication, design, performances, lectures, technology, project management, future
research, trend watching…
It’s all about a dynamic service-cluster team, and a global think tank concept. A service-cluster team is a
cluster of professionals drawn from all of the SICU affiliate organizations and networks. Strategically, the
cluster has one purpose – to serve the client – and it has the flexibilty to change with clients needs.
It’s about a fluid grouping of professionals and/or organisations in order to optimally address the
task at hand.

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SICU GUIDING PRINCIPLES – WHAT IS IMPORTANT TO US?
When everybody works and communicates in support of one another (“one for all, all for one”), we speak
about multilateral marketing communication where the expectation is that a huge amount of added value,
multiplicative effects and cost-effectiveness can be generated for all parties involved.
1. SICU is a knowledge-sharing, learning community driven to inspire and to be inspired
2. SICU is about turning passion into enthusiastic action and mutual benefit through great results
3. We strive to make SICU well known, sympathetic and useful
4. We do not disclose information about or concerning members unless they wish us to do so
5. We strive to do things for the first time rather than repeat
6. We work in teams rather than alone
7. We are visionary yet practical and pragmatic
8. We invest resources and create shared value as opposed to money
9. We enable creative learning through accepting and understanding diversity and mistakes
10. We prefer to create rather than protect
11. We help & support each other to succeed
12. We build trust because trust is the fundament for everything else
One for all, all for one!

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HOW TO BECOME A SICU AFFILIATE
1. Acceptance of partnership
 SICU may invite an organisation to become an affiliate and/or a global partner
 An organization and a global partner may apply for partnership to be accepted by SICU “head
quarters” in Helsinki
2. Termination of partnership. Partnership ends with immediate
effect through:
 The annulment of SICU SSG by majority vote
 Through a written notice of termination by SICU
SICU reserves the right of affiliate membership termination without prejudice should the principles and aims be deemed to
falsely represented or exploited.
One for all, all for one!

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WHAT DO YOU’VE TO INVEST?
In addition to the nominal affiliates membership fee, it “costs” a voluntary amount of resources
and expertise in supporting the development of the QUALITY VALUES of SICU and its projects in
the first place that an individual SICU affiliate is passionate about being part of.
Once the SICU SSG is big enough it will be sustainable, and able to fulfill its objective based on the
natural resources and know-how of its contributing affiliates, global partners, members, clients and
potential sponsors. As everyone may easily understand, to keep the “train going” means a lot of work
and time but also investments. Sponsorship packages are being negotiated to finance the development
of SICU in a longer term.
THE ANNUAL MEMBERSHIP FEE FOR AFFILIATES & GLOBAL PARTNERS 2007-2008
The annual membership fee for affiliates and global partners (150 €) is for you to prove that you are committed, and that
you are prepared to undertake to follow the guidelines, and to support the development and quality values of SICU.
The membership fee to 150 € (12, 50 €/month) beginning from August the 1st 2007 to the 1st of August 2008,
covering a “micro promille” of the annual administration, affiliates promotion & coordination costs. The membership fee
include the rights to utilize SICU, its name and logo, and all the other benefits explained in this affiliates programme
handbook, among additional benefits to be published continuously. The fee shall be paid in advance, before promoting
each affiliate & global partner in the SICU WEB, and in the Group Forums, and Newsletters.

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WHAT DO YOU GET AS A SICU AFFILIATE?
All SICU affiliated organizations (“connection points”) may benefit from each other by
sharing expert knowledge, ideas, concepts, know-how, and social mobilization projects over
all imaginary boundaries.
The marketing and promotion of each affiliate and divergent projects will be executed by
utilizing the global SICU web-sites, and the group forums on different networking platforms
including forum postings, articles, newsletters etc.
Create a SICU-section into your web-sites: Add the SICU-logo and/or banner as a logo-link: www.Sicusynergy.org, and
an invitation link: http://www.xing.com/net/SICU , and a short description about SICU in your web-sites, newsletters etc.
Example: “My company (name) is an official partner of the SICU Synergy Solutions Group (SICU SSG) - a self-organizing,
self-regulating and a multidimensional virtual organization, a global service cluster team & think tank, and an open and
flexible marketing & management agency operating globally through affiliated organizations and individual professional
experts located all over the world (Think Global, Act Local).
By this we can achieve and increase important national and global exposure to support each others business objectives,
and cause a sensation in new potential interest and target groups.

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RIGHTS
Synergy Integrated – Connects the Unconnected (SICU), Tom Merilahti owns all the rights
concerning the SICU Synergy Solutions Group (SICU SSG) business idea & concept along with
the name and logo. SICU and Tom Merilahti alone may distribute the following rights to be utilized
by third parties:
1. The right to use the name of SICU SSG: (e.g. ”Tomcom an affiliate of SICU SSG)
2. The right to name your own glocal SICU Group and Network (e.g. “SICU SSG Buenos Aires”)
3. The right to use the SICU-logo & banner in your own marketing communication, and in your
web-sites as a logo-link.
Think, Do and Make it Happen!
One for all, all for one!
Copyright 2006: Tom Merilahti (Registered on www.File-Reg.Com)

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THE PHILOSOPHY BEHIND THE CONNECTION PRINCIPLE
Both individuals and organizations have inspiration, ideas, knowledge, experiences, resources and
passion. Thousands of people who are independent, but interconnect, may use the SICU-program
which enables them to collaborate as an “organism” with short “bursts” of energy to produce
potentially higher outputs of “value” as they otherwise would be able to do as individuals.
HOW CAN ADDED VALUE BE CREATED?
Added Value can be created by connecting needs, ideas, knowledge, resources and passion of the
affiliates and its members in the global SICU SSG to be communicated and exchanged with the
“glocal” SICU SSG’s and vice versa.
The central hypothesis is that if "ideas & needs" are reported to any affiliated organization of SICU
and evaluated then many members can "invest" small amounts of their knowledge and resources to
create large amounts of added value (1+1=3).
There are many ways of creating additional value and it is imperative that the affiliated organisations
share their experience on what, why and how value in their local organization has created so that the
experience and knowledge gained can be used across SICU where applicable.

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How can added value be distributed?
In general, if no added value is created, then no value can be distributed. It must be the primary goal
of SICU to efficiently create a maximum value for its members. The value created is then redistributed
among the affiliates and members based on their contribution.
In the simplest case, members of the local organisation pay a yearly fee to finance the affiliated
organisation. The affiliated organisation evaluates "needs & ideas" from members with the maximum
efficiency, value creation and minimum risk.
1.) An affiliated organization creates a "project" and builds a team with the right resources, knowledge
and experience from the member pool. 2.) The affiliate shares the outcome by sending it to be
elaborated by the “SICU Synergy Processor” located in Helsinki. 3.) To be forwarded to other affiliates
around the world 4.) To generate new ideas and concepts. 5.) To be additionally executed in other
locations.
The divergent SICU work groups operate the "project" with their resources. After the "project" has
generated the planned value from the creation of the resources contributed by the team, they are paid
for instance, 50% of the value created. A further 25% value creation goes to the “glocal affiliate”, and
the remaining 25% is redistributed to the members through services of SICU SSG "head quarters“ in
Helsinki.

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BENEFITS & OPPORTUNITES FOR AFFILIATES
Affiliates publish projects and ideas that adhere to the guidelines and objectives of SICU
enabling other members to participate their realisation.
1. To be a part of, and to benefit from a globally active and constantly growing virtual organization
2. Free use of the SICU Virtual Office, the SICU Meeting Room (www.marratech.com)
3. Increase personal profile, and project references by contributing a small amount of your natural
resources and expertise
4. Keep trusting relationships when you connect to others, share the same passion, and work together
5. Learn to think and act differently to stand out from your competitors
6. Renew your own knowledge, expand your horizons, gain inspiration and new opportunities
7. Your participation will be published / promoted in the monthly SICU Synergy Newsletters
8. A short description including a photo along with contact info will be added in the SICU-WEB sites partners’ section
9. An opportunity to publish interesting news in forthcoming SICU newsletters
10. Suggest, design, participate, and benefit from mutual social mobilisation projects
11. Receive information about new ideas, concepts and projects from all over the world
12. To get direct access to all other SICU-affiliates and members belonging to the “SICU-family”
13. Free use of the SICU group forums at www.xing.com/net/SICU, and www.xing.com/net/HelsinkiConnection
14. An opportunity to suggest your own board to be added in the group forums in your own language
15. … and there is a lot more to come
One for all, all for one!

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BENEFITS FOR SICU SSG LOCAL MEMBERS
As a SICU SSG affiliate, running a “Glocal Connection Point” it is important to start to build-up
even your own Glocal SICU SSG by inviting supporting members to join the SICU SSG Group
Forum at www.xing.com/net/SICU.
By doing this you can offer new and existing members of your contact network new opportunities for
Synergy giving added value and multiplicative effects. Special membership in your glocal “SICU Synergy
Group” connected with all other SICU SSG Groups globally.
An own board (article tree) in your native language, where your members can meet and interact, which
can be added at www.xing.com/net/SICU (e.g. “SICU SSG MALTA”).
You may organize monthly SICU SSG-meetings (Think tanks) where you may meet in the SICU Virtual
Office (SICU Meeting Room), and/or in the “real world” to generate new ideas, events and projects.
Utilizing the SICU Virtual Office for free whenever you want (for more information open the attached
Documents, and www.Marratech.com)
Build-up an own “SICU SSG Web-site with “glocal” news, projects, events, sponsors etc.
One for all, all for one!

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SICU OR- Operational Research
OR was a system devised during WW2 to solve unique problems of technology, logistics and strategy.
Radar was one of the hundreds of answers to vaguely positioned but urgent problems that OR produced.
The principle of OR was that new circumstances required innovative methodologies. An OR group was
always a mixture of different professional disciplines. A botanist, a mathematician, a chemist, a
psychologist, an astronomer - each OR member brought to the group a discrete worldview or logical
system, and also detailed knowledge and understanding of the structure of that system. But none of
them could solve the problem alone. ONLY THE INTERSECTION of these systems produced innovative
thinking.
The clash of these systems and the impossibility of mapping one system onto another is what often
sparked the INSIGHT - the FLASH OF INSPIRATION that firstly defined the gestalt of the problem, and
eventually led to it's solution.
We believe that the principles of OR can usefully be applied both within and outside commercial and
institutional organisations which seek fresh input into their systems of management, operational output
with the strongest being communication.
One for all, all for one!

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SICU as Brand, Brand as Organization, Brand as Product, Brand as Person, Brand as Symbol
SICU to be Commercialized & Productized
SICU is already a globally wellknown brand & concept, which has been build-up and
communicated globally since 2004. Now we’ve started the process to commercialize and
productize SICU into different SICU branded products and services, in order to attract a huge
group of networkers both nationally in different countries but gobally as well.
Licensing: An agreement in which SICU allows the use of the name, slogan and logo in a company's advertisements,
packages, products and/or services (brands, co-brands, sub-brands).
Certification: An arrangement in which SICU recognizes that a product or service of a company complies with certain
established standards.
Sponsorship: A broad term that covers many kinds of business. SICU can create innovative sponsorship opportunities
of many different kinds to engage additional corporate partners, reach wider audiences, increase financial support, or
build operational and strategic capacity.
Message Promotion: An alliance in which SICU works with a company or media outlet to promote a public interest
message.
Suitable collaboration partners are (Connects the Unconnected) hardware companies, software companies, internet
service providers, telecom companies, web & video conferencing systems, mobile phones etc...

20. 20
COPYRIGHT
The Synergy Integrated - Connects the Unconnected concept, name (SICU), slogan
(Connects the Unconnected), logo (graphic design), and the SICU Synergy Solutions Group
name & concept are protected by copyright, and registered worldwide to be used as proof in
the court of law.
SICU - A GLOBALLY ACTIVE, MULTIDIMENSIONAL VIRTUAL ORGANISATION
SICU is a Globally Active, Multidimensional Virtual Organisation, which is built of self-organizing
Glocal Connection Points (Think Global, Act Local) operating as affiliates in different parts of the
world. The Glocal Connection Points are named and differentiated by the location (e.g. SICU SSG
New York).
AFFILIATES AND GLOBAL PARTNERS
The Glocal, affiliated SICU organisations can be represented by individual experts and
multidisciplinary professionals, work groups, think tanks and/or organisations who are operating in the
service sector related to Marketing Communication, Project/Event Management and/or Marketing,
Management Consulting, Media, IT, Future Research, Arts, Sports & Culture…

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The only sustainable competitive advantage an organization has is the quality of its people.
SICU represents a network of highly professional marketers, brand strategists, communicators,
match makers, integrators, innovators, management consultants, business owners, executives,
entrepreneurs, professional advisors, creatives, designers, gallerists and artists located all over
the world and collaborating over all thinkable borders.
Helsinki, the Global Connection Point
.

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Mobile Head Office
Tom Merilahti
Creative Connector,
Marketing Integrator &
Communication Coordinator
http://TomMerilahti.info
http://tomppa.strikingly.com
E-mail: Tom.Merilahti@outlook.com
Tel: +358 (0-) 46 542 1581
SKYPE: tom.merilahti
Think, Do and Make it Happen!
One for all, all for one!