Not Just Big Data : The Most Valuable Data
                Complete                                                                Eliminates need for
 Compliance     Workflow: general                                                        reconciliation and
                ledgers, valuations,                                                       consolidation
                indicative data,
  Regulatory    corporate actions
   Reporting                                                                                              Unquestioned
                                                                                                           data quality
                 On demand
       Legal     reporting

                                                                                                Consistently
 Investment                                                                                            across
                  Use technology
 Operations                                                                                      currencies,
                  that’s available:
                                                                                              assets classes,
                  process in seconds,
                                                                                            issuer and issue
                  data storage in
 Front Office     cloud – average of
                                                                                                      types…
                                                                 Capital
                                                    Risk




                                                                             Investor
                     Focused



                                              Systematic




                                                                                         Tax Collection
                                                                           Protection
                               Transparency




                                                               Adequacy




                                                           2
The Problem
    Democratization of Information, Technology and Finance has created a worldwide, real-time
    trading environment that current investment accounting solutions were not designed to manage
                                                                                          The 100’s of issues that have
                                                                                         impacted financial services all
    All these                                                                                   boil down to one lowest
    (and others)                                                                           common denominator – the
                                                                                        inability to account for trades
    collapsed...                                                                                     at the tax lot level.
                                                                                            Legacy systems, people and
                                                                                               pivot tables support Wall
                                                                                           Street’s back office, none of
                                                                                                which can adhere to the
                                                                                             regulatory and compliance
                                                                                      procedures, to mitigate risk and
                                                                                                  ensure transparency.




                                                                                                       MF Global
             Saving & Loans                                                      Stanford
                                        Enron            Freddie Mac
Mr. Ponzi                                                                                                           Stop the
 1920             1980         1995             2001   2002            2007    2008    2009     2011    2012        madness!

                              Barings              WorldCom                     AIG,           Olympus
                                                                              Madoff &        Accounting       JP Morgan
                                                         3                    Lehman           Scandal
When Will It End?




                    4
                        Sources: http://www.huffingtonpost.com
                        http://www.bloomberg.com and http://www.nytimes.com
All Pendo’s Competition Launched in 1980’s…
₋ Polaroid wins the instant camera business, knocking Kodak out
of the picture
₋ Pixar is launched
₋ Halley’s Comet returns
₋ Eric Thomas develops LISTSERV, the first email list management
software
₋ Lady Gaga was born
₋ Nuclear Arms Treaty - Mikhail Gorbachev and Ronald Reagan
signed an important agreement
₋ Japanese continue to buy up U.S. real estate
₋ Apple Computer releases the Macintosh personal computer.
₋ Where was wireless?
₋ Windows 1.0 is launched




                                                                   *




                               5
Pendo’s Opportunity
Opportunity for Operating Leverage                       Pendo’s Operating Characteristics
• Target - $350 + AUM trillion financial services        •     Low capex
  world:
      $3 billion of annual recurring revenue in a
                                                         •     AUM-based revenue model
          market on the verge of a major                 •     Sticky customers
          transformation                                 •     High margin
• Market drivers:                                        •     Positive cash flow
    Regulatory
    Economic                                            •     Attractive exit multiple
    Demographics
    Risk Management
    Cost Efficiency
• Disruptive technology; cloud
• Market very fragmented with competitive
  vendors
                                                             Pamela Cytron           Sam Eckelman           Bill Hartnett
                                                               Founder & CEO            BasisPoint             MD Board
                                                             25 years of financial
                                                                                         Founder               Member
                                                               services industry         25+ years of          - 30+ years
                                                             experience includes        experience in         experience in
                                                             successfully growing        operations,        financial services
                                                                companies from         consulting and            industry
                                                              start-up through to         software
                                                                                                          - Conceived and lead
                                                                  operational         development in
                                                                                                             development of
                                                               efficiencies while    financial services
                                                                                                           Microsoft’s Biz Talk
                                                                  consistently                               Accelerator for
                                                     6        increasing revenue                                 SWIFT
The Solution: Transparency = BasisPoint




                    7
The Ask                                                                       WE DON’T
                                                                             WANT TO BE
                                                                            CONSIDERED
Through Collaboration with SWIFT, we want minimum
of 2 banks to incubate BasisPoint and demonstrate by
                                                                           "TOO SMALL TO
2013, that achieving transparency is a thing of the                         SUCCEED" BY
past.                                                                      THOSE "TOO BIG
Why: Legacy Accounting Systems are in impediment                              TO FAIL"
to enterprise growth
• It is the central role in the investment business
• Risk management
• Regulatory compliance
• Day to day operation
                                           International accounting standards related to the
• ALL = Revenue Generation                   need to find an agreed measure of ‘fair value’
                                                                   Top area for G20 Focus
                                               SWIFT White Paper - Facing the unknown: Building a strategy for
                                               regulatory compliance in an uncertain landscape – March 2012


                                           8
And We Close By Quoting Jamie Dimon




                     9
Thank You




                  www.pendosystems.com

                 Contact Us:
                 (973) 735 – 5787 or
                 pamela@pendosystems.com


            10

Sibos innotribe 3

  • 2.
    Not Just BigData : The Most Valuable Data Complete Eliminates need for Compliance Workflow: general reconciliation and ledgers, valuations, consolidation indicative data, Regulatory corporate actions Reporting Unquestioned data quality On demand Legal reporting Consistently Investment across Use technology Operations currencies, that’s available: assets classes, process in seconds, issuer and issue data storage in Front Office cloud – average of types… Capital Risk Investor Focused Systematic Tax Collection Protection Transparency Adequacy 2
  • 3.
    The Problem Democratization of Information, Technology and Finance has created a worldwide, real-time trading environment that current investment accounting solutions were not designed to manage The 100’s of issues that have impacted financial services all All these boil down to one lowest (and others) common denominator – the inability to account for trades collapsed... at the tax lot level. Legacy systems, people and pivot tables support Wall Street’s back office, none of which can adhere to the regulatory and compliance procedures, to mitigate risk and ensure transparency. MF Global Saving & Loans Stanford Enron Freddie Mac Mr. Ponzi Stop the 1920 1980 1995 2001 2002 2007 2008 2009 2011 2012 madness! Barings WorldCom AIG, Olympus Madoff & Accounting JP Morgan 3 Lehman Scandal
  • 4.
    When Will ItEnd? 4 Sources: http://www.huffingtonpost.com http://www.bloomberg.com and http://www.nytimes.com
  • 5.
    All Pendo’s CompetitionLaunched in 1980’s… ₋ Polaroid wins the instant camera business, knocking Kodak out of the picture ₋ Pixar is launched ₋ Halley’s Comet returns ₋ Eric Thomas develops LISTSERV, the first email list management software ₋ Lady Gaga was born ₋ Nuclear Arms Treaty - Mikhail Gorbachev and Ronald Reagan signed an important agreement ₋ Japanese continue to buy up U.S. real estate ₋ Apple Computer releases the Macintosh personal computer. ₋ Where was wireless? ₋ Windows 1.0 is launched * 5
  • 6.
    Pendo’s Opportunity Opportunity forOperating Leverage Pendo’s Operating Characteristics • Target - $350 + AUM trillion financial services • Low capex world:  $3 billion of annual recurring revenue in a • AUM-based revenue model market on the verge of a major • Sticky customers transformation • High margin • Market drivers: • Positive cash flow  Regulatory  Economic • Attractive exit multiple  Demographics  Risk Management  Cost Efficiency • Disruptive technology; cloud • Market very fragmented with competitive vendors Pamela Cytron Sam Eckelman Bill Hartnett Founder & CEO BasisPoint MD Board 25 years of financial Founder Member services industry 25+ years of - 30+ years experience includes experience in experience in successfully growing operations, financial services companies from consulting and industry start-up through to software - Conceived and lead operational development in development of efficiencies while financial services Microsoft’s Biz Talk consistently Accelerator for 6 increasing revenue SWIFT
  • 7.
  • 8.
    The Ask WE DON’T WANT TO BE CONSIDERED Through Collaboration with SWIFT, we want minimum of 2 banks to incubate BasisPoint and demonstrate by "TOO SMALL TO 2013, that achieving transparency is a thing of the SUCCEED" BY past. THOSE "TOO BIG Why: Legacy Accounting Systems are in impediment TO FAIL" to enterprise growth • It is the central role in the investment business • Risk management • Regulatory compliance • Day to day operation International accounting standards related to the • ALL = Revenue Generation need to find an agreed measure of ‘fair value’ Top area for G20 Focus SWIFT White Paper - Facing the unknown: Building a strategy for regulatory compliance in an uncertain landscape – March 2012 8
  • 9.
    And We CloseBy Quoting Jamie Dimon 9
  • 10.
    Thank You www.pendosystems.com Contact Us: (973) 735 – 5787 or pamela@pendosystems.com 10

Editor's Notes

  • #4 The last 30 years have seen amazing advances in technology that have transformed the world – particularly the world of finance and investment. Moore’s Law and the Internet – the main forces underlying the Globalization Megatrend – have democratized Information, Technology, and Finance brining knowledge and power that was once the exclusive domain of a few “Masters of the Universe” to the masses. The power of these advances is hard to understand since humans are linear thinkers by nature and these the advances are exponential. To get a better idea what has happened in 30 short years, consider this: If the same forces were operating on the price of a $100,000 USD car bought 30 years ago – that same make a model brand new today would have a sticker price of about $1.50 – cheaper to abandon at the curb than pay for parking. In the world of financial technology, ALL of this power has been applied to develop more and more complex instruments – derivatives, swaps, CDO’s CDS’s - faster and faster trading platforms – “flash trading” and co-location – and risk analytics and trading models so complex a successful Wall Street exec is more likely to have a PhD in math than in finance.But – the ability to track and account for this explosion of trading vehicles and volumes is right were it was 30 years ago. As a result, we have seen a string of financial crises that have become more frequent and more damaging – all brought on by lack of transparency and inaccuracy of legacy accounting systems.