This document discusses the opportunities for growth in the health club industry presented by trends in a new era, including technology advancements, changing consumer expectations, and globalization. Key points mentioned are the rise of wearable devices, mobile apps, and gamification in fitness; consumers increasingly valuing experience over products and expecting personalization; and growth in emerging markets driving a doubling of the global middle class in the coming years. The new era is said to provide opportunities to reinvent business models and better meet evolving consumer needs through virtual wellness options, microgyms, and addressing issues like preventative healthcare.

1. Ritz Carlton Dove Mountain Tucson
September 25th - 28th 2013
A New Era Of Growth For The
Health Club Industry
@bryankorourke
1
#SIBEC2013

2. STARTING POINT OF AN AGE2
@bryankorourke
ERAfrom Latin aera

3. NO NEW MALLS IN 17 YEARS 3
ERA
A NEW

4. LOOKING THROUGH A NEW LENS 4
ERA
A NEW

5. HISTORY TEACHES US5
@bryankorourke

6. THE ERA OF NEW IDEAS 6
87%Fortune 500 Firms from 1955 vs. 2011

7. 7

8. 8
79%Better To Have Been A Child When They Were Growing Up
HeartLand Monitor Poll 9.2013

9. 9
30%Children Are Obese In The US
Designed to Move Report 2012

10. 10
Perception

11. Accelerating Returns 11
Law of
#NEWERA

12. 12
@Peterdiamandis
Abundance

13. LEVERAGE THIS BRIGHT FUTURE13
@bryankorourke
ERA
A NEW
OF GROWTH

14. 14
Globalism
EMBRACE TRENDS
Consumers
CHANGE
Technology

15. @bryankorourke #FutureofFitness
TECHNOLOGY OPPORTUNITY
conflict with human touch is
not what many think

16. CLOUD COMPUTING 16
@bryankorourke
Low Cost, Powerful Tools and Platforms

17. #FUTUREOFFITNESS 17
@bryankorourke

18. WEARABLES 18
@bryankorourke
35 Million US Adults Have Used Devices #InternetOfThings

19. 19
@bryankorourke
485,000,000Shipped Wearables By 2018 - 60% Health & Fitness
ABI Research 2013

20. @bryankorourke
EMBEDDED 20

21. 21
Virtual

22. 22
>1 Million Users
GAMIFICATION

23. MOBILE 23
@bryankorourke

24. 24
@bryankorourke
7,000,000,000
Mobile Devices Connected To The Internet In 2013 #NEWERA
ABI Research 2013

25. 25
@bryankorourke
100,000,000,000
Number Of Mobile Apps Downloaded Sometime In 2013 #NewEra
Many facilities still don’t have effective apps
ABI Research 2013

26. PAYMENT, CHECK-IN, ENGAGEMENT26
@bryankorourke

27. 27
“It’s about merging digital with
the brick and mortar store.”
@chuckrunyon
COMPETING FOR THE FUTURE

28. NEW FORMS OF CARDIO & ENTERTAINMENT28
New Technologies

29. @bryankorourke
COLLABORATION & STANDARDS 29
FIT-C

30. GLOBALISM 30
@bryankorourke

31. URBAN / BRIC 31
@bryankorourke

32. 32
2016 World Population
In Emerging Markets
88%
@bryankorourke

33. Middle Class Doubles 33
@bryankorourke
2,500,000,000 More In 15 Years

34. CONSUMERS 34
@bryankorourke

35. THE CONSUMER IS KING 35
@bryankorourke

36. 36
@bryankorourke
“Transforming
Expectations
and Interactions
With Everyone”
Consumer Transformation
Ernst & Young 2012
http://www.ey.com/Publication/vwLUAssets/
This_time_it_is_personal_-_from_consumer_to_co-
creator_2012/$File/Consumer%20barometer_V9a.pdf

37. 37
http://www.ey.com/Publication/vwLUAssets/
This_time_it_is_personal_-_from_consumer_to_co-
creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Matters Less
25%
US Chameleon Consumer

38. 38@bryankorourke
89% Price#1 Decision Factor

39. EXPERIENCE VS UTILITY 39
@bryankorourke
BIFURCATION
OMNI CHANNEL

40. 40
Functional & Group
MICROGYMS

41. 41
GymBox
benkellydesign.comDESIGN - UX

42. PRESUMERS & CUSTOWNERS 42
@bryankorourke
Participate in the funding, launch and growth of new products

43. 43
Using Devices To Maxmimize Every Moment
Mobile Moments
63% of females
and 73% of
males check at
least every hour

44. @JJJRHbook@GARYVEE

45. Caring About Customers First
Why Do You Love Your Mom ?CARING

46. A Cultural Shift
Back From Where We Came : Small Town RulesSHIFT

47. Forget The OLD Rules
Erase Lines In The SandBOUNDARIES

48. Some “Smart” People Dismiss It
What’s The ROI ?
Visitors -> Friends
Friends -> Buyers
Buyers -> Advocates
RELATIONSHIPS

49. CREATE an AWESOME
CUSTOMER FOCUSED CULTURE
CARING
C U L T U R E

50. LEADERS NEED TO
BE AN EXAMPLELEADERSHIP
Chuck Runyon
TRANSPARENCY

51. Great Experiences
Know Your Customers & Connect
SHOCK &
AWE

52. 52
Globalism
EMBRACE TRENDS
Consumers
CHANGE
Technology

53. IN THE NEW ERA53
@bryankorourke

54. S CURVE- REINVENTION & FRAGMENTATION
54
@bryankorourke
New Era : Micro Gym
Low Cost
Pop Up
Digital
Wellness
Mind Body
THE NEW ERA
CHANGE DRIVING

55. GROWTH & OPPORTUNITY
55
@bryankorourke
Virtual
Nutritional Motivational
Wellness
NEW ERA

56. EVOLVING NEEDS 56
@bryankorourke

57. 57
@bryankorourke
“Sick Care” Is Broken
NEW MARKETS

58. WE CAN CREATE THIS FUTURE58
@bryankorourke
ERA
A NEW
OF GROWTH

59. 59
“The best way to predict the future
is to create it “ - Peter Drucker

60. Ritz Carlton Dove Mountain Tucson
September 25th - 28th 201360
@bryankorourke #SIBEC2013
A New Era Of Growth