ANT+ Symposium 2013. Bryan O'Rourke Keynote On What Leaders Need To Understand About Connectivity And The Future Of Wellness. A Future That Has Arrived.

1. ANT+ Symposium 2013
October 2013 | Kananaskis, Alberta
What We Don’t Tell
Customers (But Should)
@ANTPlus 1@BryanKORourke
#GGI2014

2. STARTING POINT OF AN AGE2
@bryankorourke
ERAfrom Latin aera

3. NO NEW MALLS IN 17 YEARS 3
ERA
A NEW
#ANTPLUS2013

4. LOOKING THROUGH A NEW LENS 4
ERA
A NEW
#ANTPLUS2013

5. HISTORY TEACHES US5
@bryankorourke
#ANTPLUS2013

6. THE ERA OF NEW IDEAS 6
87%Fortune 500 Firms from 1955 vs. 2011
#ANTPLUS2013

7. 7

8. 8
79%Better To Have Been A Child When They Were Growing Up
HeartLand Monitor Poll 9.2013

9. 9
30%Children Are Obese In The US
Designed to Move Report 2012

10. 10
Perception

11. Accelerating Returns 11
Law of
#NEWERA

12. 12
@Peterdiamandis
Abundance

13. LEVERAGE THIS BRIGHT FUTURE13
@bryankorourke
ERA
A NEW
OF GROWTH
#ANTPLUS2013

14. 14
Globalism
EMBRACE TRENDS
Consumers
CHANGE
Technology

15. @bryankorourke #FutureofFitness
TECHNOLOGY OPPORTUNITY
conflict with human touch is
not what many think
#ANTPLUS2013

16. CLOUD COMPUTING 16
@bryankorourke
Low Cost Powerful Tools and Platforms
#ANTPLUS2013

17. #FUTUREOFFITNESS 17
@bryankorourke

18. WEARABLES 18
@bryankorourke
Millions of US Adults Have Used Devices #InternetOfThings

19. 19
@bryankorourke
485,000,000Shipped Wearables By 2018 - 60% Health & Fitness
ABI Research 2013

20. @bryankorourke
EMBEDDED 20

21. 21
Virtual

22. 22
>1 Million Users
GAMIFICATION

23. Mobile | Connectivity 23
@bryankorourke
@bryankorourke

24. 24
@bryankorourke
7,000,000,000
Mobile Devices Connected To The Internet In 2013 #NEWERA
ABI Research 2013

25. 25
@bryankorourke
100,000,000,000
Number Of Mobile Apps Downloaded Sometime In 2013 #NewEra
Many facilities still don’t have effective apps
ABI Research 2013

26. PAYMENT, CHECK-IN, ENGAGEMENT26
@bryankorourke

27. 27
“It’s about merging digital with
the brick and mortar store.”
@chuckrunyon
COMPETING FOR THE FUTURE

28. NEW FORMS OF CARDIO & ENTERTAINMENT28
New Technologies

29. WALLED GARDENS 29
New Technologies

30. @bryankorourke
COLLABORATION & STANDARDS 30
FIT-C

31. AN INTERCONNECTED WORLD 31

32. GLOBALISM 32
@bryankorourke

33. URBAN / BRIC 33
@bryankorourke

34. 34
2016 World Population
In Emerging Markets
88%
@bryankorourke

35. Middle Class Doubles 35
@bryankorourke
2,500,000,000 More In 15 Years

36. CONSUMERS 36
@bryankorourke

37. THE CONSUMER IS KING 37
@bryankorourke

38. 38
@bryankorourke
“Transforming
Expectations
and Interactions
With Everyone”
Consumer Transformation
Ernst & Young 2012
http://www.ey.com/Publication/vwLUAssets/
This_time_it_is_personal_-_from_consumer_to_co-
creator_2012/$File/Consumer%20barometer_V9a.pdf

39. 39
http://www.ey.com/Publication/vwLUAssets/
This_time_it_is_personal_-_from_consumer_to_co-
creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Matters Less
25%
US Chameleon Consumer

40. 40@bryankorourke
89% Price#1 Decision Factor

41. EXPERIENCE VS UTILITY 41
@bryankorourke
BIFURCATION
OMNI CHANNEL

42. 42
Functional & Group
MICROGYMS

43. 43
GymBox
benkellydesign.comDESIGN - UX

44. PRESUMERS & CUSTOWNERS 44
@bryankorourke
Participate in the funding, launch and growth of new products

45. 45
Using Devices To Maxmimize Every Moment
Mobile Moments
63% of females
and 73% of
males check at
least every hour

46. @JJJRHbook@GARYVEE

47. Caring About Customers First
Why Do You Love Your Mom ?CARING

48. A Cultural Shift
Back From Where We Came : Small Town RulesSHIFT

49. Forget The OLD Rules
Erase Lines In The SandBOUNDARIES
@bryankorourke

50. Some “Smart” People Dismiss It
What’s The ROI ?
Visitors -> Friends
Friends -> Buyers
Buyers -> Advocates
RELATIONSHIPS

51. CREATE an AWESOME
CUSTOMER FOCUSED CULTURE
CARING
C U L T U R E

52. LEADERS NEED TO
BE AN EXAMPLELEADERSHIP
Chuck Runyon
TRANSPARENCY

53. Great Experiences
Know Your Customers & Connect
SHOCK &
AWE

54. 54
Globalism
EMBRACE TRENDS
Consumers
CHANGE
Technology

55. IN THE NEW ERA55
@bryankorourke

56. GGI 2014 Strategy Session
September 2013 | Austin, Texas
@GoldsGym 56
@BryanKORourke
#GGI2014
Tuesday AgendaLincoln’s 1863 & 1864
National Banking Act
#ANTPLUS2013
Rethinking Requires Leadership
For A New Paradigm

57. 57@BryanKORourke
#GGI2014
A Lack Of Standards Undermined
The US Economy For Centuries
#ANTPLUS2013

58. GGI 2014 Strategy Session
September 2013 | Austin, Texas
@GoldsGym 58
@BryanKORourke
#GGI2014
Rethinking Requires Leadership

59. 59@BryanKORourke
#GGI2014 Sony Senior VP Steve Heckler
"The [music] industry will take
whatever steps it needs to protect
itself and protect its revenue
streams. It will not lose that revenue
stream, no matter what."
August 2000

60. @BryanKORourke
#GGI2014

61. @BryanKORourke
#GGI2014
#ANTPLUS2013

62. 62@BryanKORourke
#GGI2014
Sony CFO Masaru Kato
April 2012
Sony Records $6.4 Billion Net Loss
"We consider the current situation to
be very serious. We will take resolute
measures to transform our business
without protecting any sacred
cows."
April 2012

63. 63 @BryanKORourke#ANTPLUS2013
Rethinking Requires Leadership

64. GGI 2014 Strategy Session
September 2013 | Austin, Texas
@GoldsGym 64
@BryanKORourke
#GGI2014
Wednesday Agenda
GM and Ford Jointly Develop New
Transmission Technology

65. S CURVE- REINVENTION & FRAGMENTATION
65
@bryankorourke
New Era : Micro Gym
Low Cost
Pop Up
Digital
Wellness
Mind Body
THE NEW ERA
CHANGE DRIVING

66. GROWTH & OPPORTUNITY
66
@bryankorourke
Digital
Nutritional Motivational
Wellness
NEW ERA

67. EVOLVING NEEDS 67
@bryankorourke

68. 68
@bryankorourke
“Sick Care” Is Broken
Self Care: NEW MARKETS

69. WE CAN CREATE THIS FUTURE69
@bryankorourke
ERA
A NEW
OF GROWTH

70. 70
“The best way to predict the future
is to create it “ - Peter Drucker

71. 71
MOVEMENT

72. Ritz Carlton Dove Mountain Tucson
September 25th - 28th 201372
@bryankorourke #ANTPLUS2013
What We Don’t Tell Customers
(but should)