The document outlines a logic frame structure for social investment impact frameworks. The logic frame establishes a problem statement, program goal, program strategies, and potential key performance indicators (KPIs). An example logic frame is then provided addressing insufficient infrastructure for young entrepreneurs. The example problem statement notes how this weakens local economies and restricts job options for youth. The program goal is to build capacity for young entrepreneurs to start and grow enterprises. Strategies include workshops, access to capital, training and mentoring. Potential KPIs include numbers trained, business survival rates, jobs created.

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SOCIAL INVESTMENT IMPACT
FRAMEWORK
Context and General Guidelines
September 2013

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The Logic Frame Is the Basis for the Recommended
Approach to Each Theme
Logic Frame Structure
1 Problem
Statement
2 Program
Goal
3
Program
Strategies
4
Potential
KPIs
Social problem that the Social Investment Program
is trying to address and link to the business
Desired program outcome
Collection of strategies taken to achieve program goal
Set of business and social indicators to measure
performance
Practitioners should test the assumptions linking problem statements, goals,
strategies, and KPIs

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Logic Frame Example
1
Problem
Statement
Insufficient infrastructure supporting young entrepreneurs weaken local
economies, restrict job options for youth, and reduce Shell’s ability to source
local content in the supply chain
2
Program
Goal
Build the capacity of young entrepreneurs in communities of importance to
Shell, enabling them to start and grow enterprises and reducing the risk / cost
to Shell’s supply chain
3
Program
Strategies
Create awareness and inspiration to
start an enterprise through
workshops and access to capital
Improve the skills and effectiveness
of local enterprises through training
and mentoring
I = input, P = output, C = outcome
4 KPIs
# of individuals trained (P)
% of incubated business that are still operational after 3 years (C)
% of training participants that start a
business (C)
# of jobs created (C)
LiveWIRE, Global
Priority KPI