This document discusses the context and structure of cultural heritage knowledge shared on social media and Wikipedia. It analyzes how "Roman archaeology" information was shared in 2011 versus 2014, noting increased tracking online. It performs network and centrality analyses of the Wikipedia page structure, finding categories and quality pages often ranked highly. It argues academics should surface high-quality work on Wikipedia to shape understanding, become key sources, and advocate for valid information on problematic pages. Shouting into social media preaches mainly to the choir; focusing contributions on Wikipedia could have more impact on shaping wider cultural heritage knowledge.