Research presented at the 9th conference on Social Media and Society (2018) examining all the cross ideological posts between each of the three campaign walls on Facebook.
The document lists a series of questions for someone considering running for office to ask themselves, including whether they want the job and understand the district, have the necessary time commitment, can articulate their beliefs and discuss issues, raise money and recruit supporters, and are prepared to both win and lose the election.
Political Fury is a proposed Facebook game that allows users to choose between Republican or Democrat parties. As users interact by posting links, comments, and original content on political topics, they earn points to advance through ranks with more privileges. An overall points system tracks each party's total, displaying which has the most engaged members in real time. The game is meant to encourage thoughtful political discussion among American Facebook users.
Beyond Like-ability: Facebook Reactions and the Presidential ElectionTrackMaven
Which presidential candidates makes us laugh? Who makes us angry? Who do we love, and who makes us cry? We measured the Facebook Reactions — “Love,” “Haha,” “Wow,” “Sad,” and “Angry” — for Donald Trump, Bernie Sanders, Hillary Clinton, Ted Cruz, and John Kasich to find out. See how the candidates stack up!
Nina Smidt hat unsere Methodik für semantische Analysen sozialer und journalistischer Medien genutzt, um die aktuelle Wahrnehmung und die Markenwerte Deutschlands in den USA zu untersuchen. #PVM, #PerceptionValueAnalyses, #RolandBerger
The document discusses the Leesburg Grid, a messaging strategy tool with four quadrants. Quadrant 1 is what you want voters to think about you. Quadrant 2 is what you want voters to think about your opponent. Quadrant 3 is what your opponent wants voters to think about you. Quadrant 4 is what your opponent wants voters to think about themselves. The document provides an example grid comparing John McCain and Barack Obama. It stresses developing contrast between yourself and your opponent, identifying the right audience to message to, and staying consistently on message.
This is a slide deck on the results of a viewer engagement research study conducted for KMSP-TV in Minneapolis. The goal of the study was to learn how viewers were using social media and how they would choose to interact on social media with television station's news department.
The document lists a series of questions for someone considering running for office to ask themselves, including whether they want the job and understand the district, have the necessary time commitment, can articulate their beliefs and discuss issues, raise money and recruit supporters, and are prepared to both win and lose the election.
Political Fury is a proposed Facebook game that allows users to choose between Republican or Democrat parties. As users interact by posting links, comments, and original content on political topics, they earn points to advance through ranks with more privileges. An overall points system tracks each party's total, displaying which has the most engaged members in real time. The game is meant to encourage thoughtful political discussion among American Facebook users.
Beyond Like-ability: Facebook Reactions and the Presidential ElectionTrackMaven
Which presidential candidates makes us laugh? Who makes us angry? Who do we love, and who makes us cry? We measured the Facebook Reactions — “Love,” “Haha,” “Wow,” “Sad,” and “Angry” — for Donald Trump, Bernie Sanders, Hillary Clinton, Ted Cruz, and John Kasich to find out. See how the candidates stack up!
Nina Smidt hat unsere Methodik für semantische Analysen sozialer und journalistischer Medien genutzt, um die aktuelle Wahrnehmung und die Markenwerte Deutschlands in den USA zu untersuchen. #PVM, #PerceptionValueAnalyses, #RolandBerger
The document discusses the Leesburg Grid, a messaging strategy tool with four quadrants. Quadrant 1 is what you want voters to think about you. Quadrant 2 is what you want voters to think about your opponent. Quadrant 3 is what your opponent wants voters to think about you. Quadrant 4 is what your opponent wants voters to think about themselves. The document provides an example grid comparing John McCain and Barack Obama. It stresses developing contrast between yourself and your opponent, identifying the right audience to message to, and staying consistently on message.
This is a slide deck on the results of a viewer engagement research study conducted for KMSP-TV in Minneapolis. The goal of the study was to learn how viewers were using social media and how they would choose to interact on social media with television station's news department.
The campaign aims to increase support for same-sex marriage in the Czech Republic through an integrated social media campaign. It will use YouTube to spread awareness of personal stories supporting gay marriage. Instagram will be used to spread knowledge by sharing opinions on why marriage is important for all under a campaign hashtag. Facebook will be the main platform to reach the target audience of 30+ and share activations from YouTube and Instagram over three months. The goal is to show that marriage is a celebration of love for everyone.
The document proposes a social media campaign using influencers on YouTube, Facebook, and Twitter to raise awareness about cyberbullying faced by the LGBT community. The campaign aims to show the real emotions and feelings caused by hateful online messages. It will feature two influencers posting reaction videos on their channels in June and July, which will then be shared on Prague Pride's social media profiles. The goal is to deliver the campaign's anti-bullying message to different target audiences using their preferred platforms and to spark discussions among online communities.
This document discusses measuring the impact and value of social media for recruiting. It begins by acknowledging that while social media was once seen as immeasurable, with the right approach it is possible to gain useful insights. It recommends focusing on measuring "microconversions" like growing awareness, engagement, clicks and visits from social platforms. Specific metrics are suggested for measuring the effectiveness of channels, messages, campaigns and content. The document concludes by emphasizing the importance of understanding social media's role in the talent acquisition process and mapping how prospects can be guided through the conversion funnel via social interactions and content.
Mark Frankel, assistant editor for social news at the BBC, shares his thoughts on the upcoming UK election and what journalists and news organisations need to be mindful of in the age of social and digital media.
The presentation was part of the news:rewired digital journalism conference, held in London on Tuesday 3 February.
See more coverage from the day at www.newsrewired.com
A discussion of ways in which nonprofit organizations can anticipate using tools and techniques like Smart segmentation, data mining, marketing automation, crowdfunding and emerging platforms like Snapchat & Vine in the near future.
The document provides an overview of online political advocacy tools and tactics. It begins with an introduction to online politics and discusses how the internet can be used as a political tool due to its ease of use, speed, wide reach, and ability to foster interconnection between users. It then lists eight simple rules for effective online politics, including thinking about goals before tactics, persistence over brilliance, prioritizing persuasion over being right, engaging audiences where they are online, the importance of quality content, integrating online and offline efforts, that online tools can be used by any group, and that promoting ideas is similar to marketing products. The document concludes by identifying the three core online components for most political campaigns: a central online hub, ways
This document summarizes a keynote presentation on e-participation. It discusses the history and concepts of participation, bringing an electronic or "E" component to participation through tools like online platforms and social media. It evaluates a case study of an e-participation project that involved an online deliberation platform and campaigns in four countries to engage young people in political issues. Evaluation of the project found varying levels of user engagement and impact across countries, with barriers to cross-country deliberation but potential for empowering young people if given proper guidance. The presentation concludes by discussing lessons learned about e-participation and its ability to involve citizens in political decision making.
Presentation at the SOCAP annual conference, 17 August 2015.
Feel free to send me any questions or comments at hugh@dialogueconsulting.com.au, or give us a call on 1300 846 768.
Increasing Voter Knowledge with Pre-Election Interventions on FacebookMIT GOV/LAB
As part of our Data Science to Solve Social Problems series, Facebook Data Scientist Winter Mason presented on efforts to increase online civic engagement.
This document summarizes Facebook's research on civic engagement and political efficacy. It discusses the multi-disciplinary research team, the importance of civic engagement to Facebook's mission, and how the team conducts qualitative interviews, surveys, and analyzes interaction data to understand civic behaviors and gaps. The research is used to imagine new product ideas like helping people connect with local representatives. The process involves understanding needs, observing the current state, instrumenting the platform to measure priorities, imagining solutions, building products, and iterating based on results. While the impact on political efficacy is unclear, the research aims to engage users and ensure responsibility as the company explores this important area.
This document proposes a #AbuseorLove social media campaign for the Joyful Heart Foundation to raise awareness about domestic violence. The campaign would use hashtags and scenarios on platforms like Facebook, Twitter, and Snapchat (which the Foundation does not currently use) to educate the public about the signs of an abusive relationship and spark discussions to differentiate between abuse and healthy relationships. Sample social media posts are provided that link back to the Foundation's resources and pose ambiguous relationship scenarios to generate debate. The goal is to involve more people, especially teens, in the conversation around domestic violence prevention and help for survivors.
Digital Strategies for Orchestras - SeminarBeth Kanter
The document summarizes a seminar on effective social media practices for orchestras. It provides an agenda for presentations on crawling, walking, running, and flying with social media. It discusses measuring engagement and building capacity for social media use. Presenters provided case studies on how social media has brought value to orchestras through audience engagement and relationship building. The document emphasizes starting with a strategy and SMART objectives, benchmarking peer organizations, encouraging audiences to connect through social moments, and integrating social media practices organization-wide.
This campaign aims to promote acceptance of same-sex marriage in the Czech Republic. It will create an interactive website where users can become "homo respectus" by sharing thoughts about gay marriage on social media. It will reach people searching for wedding inspiration on Pinterest and introduce the hashtag "#homorespectus". It will use the viral potential of Facebook and Twitter to promote the hashtag and cause. Sponsored posts and tweets will further support the campaign by targeting the relevant audience.
A Tudatos Vásárlók Egyesülete 16 európai civil társadalmi szervezettel karöltve indított, alulról szerveződő Our Food. Our Future kampánya az európai fiatalok ötleteire épülve és aktív részvételükkel valósulhat meg. Elstartolt (b)EAT the System nemzetközi ötletverseny! Vannak elképzeléseid egy élhetőbb jövőről? Te is felemelnéd a hangod, hogy megvalósulhasson az igazságos, fenntartható és klímabarát élelmiszertermelés? Ha van egy jó ötleted, hogy ezt hogyan érjük el, oszd meg velünk és jelentkezz! Ha Tied vagy a csapatodé a legjobb ötlet, akár lehetőséget és anyagi támogatást is kaphatsz a megvalósításhoz. Az angol nyelvű pályázatodat 2021. május 27-ig várjuk.
Karen Workman, senior staff editor for The New York Times, helps journalists answer the question: Am I Doing Social Media Right? She talks about how to use Facebook and Twitter differently and how to maximize your use of Twitter lists. She also discusses metrics to use to measure your success at social media. This presentation -- Am I Doing Social Media Right? Maximizing Your Use of Social Media for Personal Branding and Audience Engagement -- was part of the Las Vegas NewsTrain on Oct. 10-11, 2014. It was updated for DeKalb, Illinois, NewsTrain Oct. 29-30, 2015. Please see an associated handout: Am I Doing Social Media Right? NewsTrain is a traveling workshop for journalists sponsored by Associated Press Media Editors. For more information, visit http://bit.ly/NewsTrain
Gender inequalities in political participation: a study of the 2017 UK genera...Matteo Manca
This study analyzed tweets related to the 2017 UK general election to examine gender differences in online political engagement and influence. It found that women accounted for around 40% of users in most political clusters but had lower social influence, as measured by pagerank scores. Women showed lower participation in the online political debate and were less centrally positioned in the retweet network and within most party clusters. The findings were consistent with post-election surveys showing greater support among men for the Conservative party. The study concluded there was evidence of a gender gap in online political participation and influence.
Crowdsourcing Activism discusses using bots to recruit citizens to participate in activism. It describes how activists currently use social media to share their vision and recruit support but it takes a lot of time. Governments and large organizations have been using bots to influence discussions. The paper proposes Botivist, which uses different bot strategies like direct requests, solidarity, gain, and loss to recruit citizens in a cause. A user study found direct strategies generated the most responses and volunteers while solidarity strategies got the most retweets and favorites. Different citizen types engaged more with certain strategies. The research shows bots can recruit citizens for collective action and different audiences react to strategies differently from humans or bots.
This document summarizes research on how emotions, demographics, and sociability affect social interactions on Twitter. The researchers analyzed over 6 million geo-tagged tweets from 340,000 users in Los Angeles County. They found that weaker social ties on Twitter and greater mobility between different places were associated with more positive emotions, higher income, and education levels. In contrast, stronger ties and lower mobility correlated with less positive emotions and more Hispanic residents. The study provides empirical evidence that cognitive factors and socio-economic characteristics influence the structure and quality of online social interactions on Twitter.
Improving Civic Discourse on Facebook, Facebook's Civic Engagement Teammysociety
This was presented by Alisa Nguyen, Annie Franco and Samidh Chakrabarti from Facebook at the Impacts of Civic Technology Conference (TICTeC 2018) in Lisbon on 18th April 2018. You can find out more information about the conference here: http://tictec.mysociety.org/2018
With sentiment, arousal, and emotion classification there is an opportunity for better triangulation of the overall conversational mood and tone of voice. With the emotionVis detection tool, we can dissect the conversation at large and in detail across time, actors and topical spaces,
This document summarizes a study that analyzed location and social media data from attendees at the 2015 Roskilde Music Festival in Denmark. The study collected GPS location data from over 39,000 festival attendees who opted-in to sharing their location via a festival mobile app. It also collected over 20,000 geo-tagged social media posts from Instagram and over 35,000 geo-tagged tweets. The study analyzed how attendees moved around the festival grounds and compared this physical movement data to the places they discussed and shared photos of on social media. It found that these two data sources revealed how attendees appropriated the festival spaces and experiences through both physical presence and online sharing with their social networks.
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Similar to Shouting at the Wall | The Role of Anger Across Brexit Communities
The campaign aims to increase support for same-sex marriage in the Czech Republic through an integrated social media campaign. It will use YouTube to spread awareness of personal stories supporting gay marriage. Instagram will be used to spread knowledge by sharing opinions on why marriage is important for all under a campaign hashtag. Facebook will be the main platform to reach the target audience of 30+ and share activations from YouTube and Instagram over three months. The goal is to show that marriage is a celebration of love for everyone.
The document proposes a social media campaign using influencers on YouTube, Facebook, and Twitter to raise awareness about cyberbullying faced by the LGBT community. The campaign aims to show the real emotions and feelings caused by hateful online messages. It will feature two influencers posting reaction videos on their channels in June and July, which will then be shared on Prague Pride's social media profiles. The goal is to deliver the campaign's anti-bullying message to different target audiences using their preferred platforms and to spark discussions among online communities.
This document discusses measuring the impact and value of social media for recruiting. It begins by acknowledging that while social media was once seen as immeasurable, with the right approach it is possible to gain useful insights. It recommends focusing on measuring "microconversions" like growing awareness, engagement, clicks and visits from social platforms. Specific metrics are suggested for measuring the effectiveness of channels, messages, campaigns and content. The document concludes by emphasizing the importance of understanding social media's role in the talent acquisition process and mapping how prospects can be guided through the conversion funnel via social interactions and content.
Mark Frankel, assistant editor for social news at the BBC, shares his thoughts on the upcoming UK election and what journalists and news organisations need to be mindful of in the age of social and digital media.
The presentation was part of the news:rewired digital journalism conference, held in London on Tuesday 3 February.
See more coverage from the day at www.newsrewired.com
A discussion of ways in which nonprofit organizations can anticipate using tools and techniques like Smart segmentation, data mining, marketing automation, crowdfunding and emerging platforms like Snapchat & Vine in the near future.
The document provides an overview of online political advocacy tools and tactics. It begins with an introduction to online politics and discusses how the internet can be used as a political tool due to its ease of use, speed, wide reach, and ability to foster interconnection between users. It then lists eight simple rules for effective online politics, including thinking about goals before tactics, persistence over brilliance, prioritizing persuasion over being right, engaging audiences where they are online, the importance of quality content, integrating online and offline efforts, that online tools can be used by any group, and that promoting ideas is similar to marketing products. The document concludes by identifying the three core online components for most political campaigns: a central online hub, ways
This document summarizes a keynote presentation on e-participation. It discusses the history and concepts of participation, bringing an electronic or "E" component to participation through tools like online platforms and social media. It evaluates a case study of an e-participation project that involved an online deliberation platform and campaigns in four countries to engage young people in political issues. Evaluation of the project found varying levels of user engagement and impact across countries, with barriers to cross-country deliberation but potential for empowering young people if given proper guidance. The presentation concludes by discussing lessons learned about e-participation and its ability to involve citizens in political decision making.
Presentation at the SOCAP annual conference, 17 August 2015.
Feel free to send me any questions or comments at hugh@dialogueconsulting.com.au, or give us a call on 1300 846 768.
Increasing Voter Knowledge with Pre-Election Interventions on FacebookMIT GOV/LAB
As part of our Data Science to Solve Social Problems series, Facebook Data Scientist Winter Mason presented on efforts to increase online civic engagement.
This document summarizes Facebook's research on civic engagement and political efficacy. It discusses the multi-disciplinary research team, the importance of civic engagement to Facebook's mission, and how the team conducts qualitative interviews, surveys, and analyzes interaction data to understand civic behaviors and gaps. The research is used to imagine new product ideas like helping people connect with local representatives. The process involves understanding needs, observing the current state, instrumenting the platform to measure priorities, imagining solutions, building products, and iterating based on results. While the impact on political efficacy is unclear, the research aims to engage users and ensure responsibility as the company explores this important area.
This document proposes a #AbuseorLove social media campaign for the Joyful Heart Foundation to raise awareness about domestic violence. The campaign would use hashtags and scenarios on platforms like Facebook, Twitter, and Snapchat (which the Foundation does not currently use) to educate the public about the signs of an abusive relationship and spark discussions to differentiate between abuse and healthy relationships. Sample social media posts are provided that link back to the Foundation's resources and pose ambiguous relationship scenarios to generate debate. The goal is to involve more people, especially teens, in the conversation around domestic violence prevention and help for survivors.
Digital Strategies for Orchestras - SeminarBeth Kanter
The document summarizes a seminar on effective social media practices for orchestras. It provides an agenda for presentations on crawling, walking, running, and flying with social media. It discusses measuring engagement and building capacity for social media use. Presenters provided case studies on how social media has brought value to orchestras through audience engagement and relationship building. The document emphasizes starting with a strategy and SMART objectives, benchmarking peer organizations, encouraging audiences to connect through social moments, and integrating social media practices organization-wide.
This campaign aims to promote acceptance of same-sex marriage in the Czech Republic. It will create an interactive website where users can become "homo respectus" by sharing thoughts about gay marriage on social media. It will reach people searching for wedding inspiration on Pinterest and introduce the hashtag "#homorespectus". It will use the viral potential of Facebook and Twitter to promote the hashtag and cause. Sponsored posts and tweets will further support the campaign by targeting the relevant audience.
A Tudatos Vásárlók Egyesülete 16 európai civil társadalmi szervezettel karöltve indított, alulról szerveződő Our Food. Our Future kampánya az európai fiatalok ötleteire épülve és aktív részvételükkel valósulhat meg. Elstartolt (b)EAT the System nemzetközi ötletverseny! Vannak elképzeléseid egy élhetőbb jövőről? Te is felemelnéd a hangod, hogy megvalósulhasson az igazságos, fenntartható és klímabarát élelmiszertermelés? Ha van egy jó ötleted, hogy ezt hogyan érjük el, oszd meg velünk és jelentkezz! Ha Tied vagy a csapatodé a legjobb ötlet, akár lehetőséget és anyagi támogatást is kaphatsz a megvalósításhoz. Az angol nyelvű pályázatodat 2021. május 27-ig várjuk.
Karen Workman, senior staff editor for The New York Times, helps journalists answer the question: Am I Doing Social Media Right? She talks about how to use Facebook and Twitter differently and how to maximize your use of Twitter lists. She also discusses metrics to use to measure your success at social media. This presentation -- Am I Doing Social Media Right? Maximizing Your Use of Social Media for Personal Branding and Audience Engagement -- was part of the Las Vegas NewsTrain on Oct. 10-11, 2014. It was updated for DeKalb, Illinois, NewsTrain Oct. 29-30, 2015. Please see an associated handout: Am I Doing Social Media Right? NewsTrain is a traveling workshop for journalists sponsored by Associated Press Media Editors. For more information, visit http://bit.ly/NewsTrain
Gender inequalities in political participation: a study of the 2017 UK genera...Matteo Manca
This study analyzed tweets related to the 2017 UK general election to examine gender differences in online political engagement and influence. It found that women accounted for around 40% of users in most political clusters but had lower social influence, as measured by pagerank scores. Women showed lower participation in the online political debate and were less centrally positioned in the retweet network and within most party clusters. The findings were consistent with post-election surveys showing greater support among men for the Conservative party. The study concluded there was evidence of a gender gap in online political participation and influence.
Crowdsourcing Activism discusses using bots to recruit citizens to participate in activism. It describes how activists currently use social media to share their vision and recruit support but it takes a lot of time. Governments and large organizations have been using bots to influence discussions. The paper proposes Botivist, which uses different bot strategies like direct requests, solidarity, gain, and loss to recruit citizens in a cause. A user study found direct strategies generated the most responses and volunteers while solidarity strategies got the most retweets and favorites. Different citizen types engaged more with certain strategies. The research shows bots can recruit citizens for collective action and different audiences react to strategies differently from humans or bots.
This document summarizes research on how emotions, demographics, and sociability affect social interactions on Twitter. The researchers analyzed over 6 million geo-tagged tweets from 340,000 users in Los Angeles County. They found that weaker social ties on Twitter and greater mobility between different places were associated with more positive emotions, higher income, and education levels. In contrast, stronger ties and lower mobility correlated with less positive emotions and more Hispanic residents. The study provides empirical evidence that cognitive factors and socio-economic characteristics influence the structure and quality of online social interactions on Twitter.
Improving Civic Discourse on Facebook, Facebook's Civic Engagement Teammysociety
This was presented by Alisa Nguyen, Annie Franco and Samidh Chakrabarti from Facebook at the Impacts of Civic Technology Conference (TICTeC 2018) in Lisbon on 18th April 2018. You can find out more information about the conference here: http://tictec.mysociety.org/2018
Similar to Shouting at the Wall | The Role of Anger Across Brexit Communities (20)
With sentiment, arousal, and emotion classification there is an opportunity for better triangulation of the overall conversational mood and tone of voice. With the emotionVis detection tool, we can dissect the conversation at large and in detail across time, actors and topical spaces,
This document summarizes a study that analyzed location and social media data from attendees at the 2015 Roskilde Music Festival in Denmark. The study collected GPS location data from over 39,000 festival attendees who opted-in to sharing their location via a festival mobile app. It also collected over 20,000 geo-tagged social media posts from Instagram and over 35,000 geo-tagged tweets. The study analyzed how attendees moved around the festival grounds and compared this physical movement data to the places they discussed and shared photos of on social media. It found that these two data sources revealed how attendees appropriated the festival spaces and experiences through both physical presence and online sharing with their social networks.
This paper applies urban informatics methods and techniques on big data generated from the concentrated environment of the second largest music festival in the world, Roskilde Festival. First, we explain how to utilize relevant dimensions from human geography theories towards mapping a ‘Geography of Importance’. Second, we elaborate on methods deployed for collecting both mobile GPS and social media traces that the smart phone generates in physical spaces. Third, we compare and contrast the automatically geocoded presence in space and at events with the intentionally socially tagged consumption of these spaces and events as place-based experiences. In doing so, these two layers of space-based movements and place-based experiences reveal the appropriation of affordances and choices of aesthetic appreciation by the crowd at large of what is subjectively and relatively meaningful, actionable, and valuable.
Harnessing the Semantic Space of Facebook Feeling Tags
In 2013 Facebook launched a feature allowing users to add a feeling tag to their posts as part of their daily interactions online. Our research leverages the text accompanying all such volunteered feeling tags in an effort to map the semantic space of ‘Facebook feelings’ as they are catalogued by the crowd. By letting the data speak for itself, a folksonomy of feelings reveal temporal and social patterns in the most commonly shared feelings. Unlike many such studies, however, we do not only focus on examining the patterns emerging from big data, but also put the expressed feelings to work using machine learning towards both the classification and detection of emotions. This paper first demonstrates that feelings expressed online self-organize along the same lines (valence and arousal dimensions) experts in psychology and emotions have organized them for decades. As we enter the debate of classifying human emotions, our analysis directly contrasts Facebook’s manifestation of feelings with prior theoretical proposals to detect both similarities and differences from past assumptions. In line with the ‘exhibitional’ nature of Facebook, we illustrate that ‘extreme’ feelings, such as excitement and anger, are expressed in even more extreme levels of both valence and arousal. Beyond contrasting the folksonomy of feelings with dimensional mappings of emotions proposed by past research, we further utilize artificial intelligence techniques towards building a test version of an automatic ‘Feelings Meter’ able to detect feelings from text.
This document presents a case study on the social media discourse surrounding the euthanization of a giraffe named Marius at the Copenhagen Zoo. It analyzes datasets from Twitter and Facebook to examine differences between the Danish and international conversations. Key findings include that the international discussion was larger in volume and more negative in sentiment, while the Danish conversation was more neutral and occurred more on Facebook than Twitter. Differences in word frequencies between the Danish and English texts provide clues about advocacy hashtags, descriptions of what occurred, and factors that increased virality of the story internationally.
Revised version for the CBS Seminar with further findings in Sentiment Analysis leveraging automatic systems from Dan Hardt, manual coding from corporate communications students, and input Bernardo Huberman of HP Labs.
A presentation for Social Media Week in Copenhagen on the explosion of #Marius and @CopenhagenZoo. Social data is visualized to tell the story of the zoo's controversial killing of a giraffe went viral around the world.
The passage discusses the importance of summarization for processing large amounts of text data. It notes that automatic summarization systems aim to condense long documents into shorter summaries while maintaining the most important concepts and entities. The challenges of building such systems include identifying the most salient pieces of information, understanding natural language at a deeper level, and generating coherent summaries.
The document provides instructions for an exercise analyzing Danish banks and telecommunication companies on Twitter using the Topsy analytics tool. Students are asked to analyze trends over time for each brand and combined, identify areas of increased tweets, potential marketing topics, influential Twitter accounts, highest performing content, geographic differences in mentions, relative reach and exposure of brands, and periods of positive and negative sentiment reactions.
This document discusses using social media data to measure livability across city spaces. It explores how metrics like followers, tweets, hashtags and photos from platforms like Twitter, Instagram and Foursquare can provide insights into how people use and experience urban areas. It also examines tools for analyzing social media data and some of their features and limitations. Understanding these "soft metrics" from a local perspective can provide nuanced insights into urban planning.
This document discusses using mobile sensor and social media data to measure livability across urban spaces. It proposes combining "hard" data like mobility patterns with "soft" data from sources like social networks, photos, and noise levels. This "Social-Local-Mobile" approach allows analyzing livability at a fine-grained, real-time level while harnessing crowdsourced information. The goal is to inform more data-driven urban decision making and create applications that provide personalized livability feedback to residents.
The document summarizes the results of a 48-hour Facebook campaign by the Elton John AIDS Foundation. Key metrics included a 3% increase in fans, over 4,000 interactions, and 1,279 shares. Photo posts by celebrities like Elizabeth Hurley and Trudy Styler generated much higher engagement rates than average posts. An analysis of the top fan contributors and a sentiment analysis of posts are forthcoming. The campaign was deemed a success in raising awareness and growing the Foundation's Facebook following.
The document summarizes the results of a Twitter analysis conducted for the #loveisinmyblood campaign run by the Elton John AIDS Foundation. Key findings include:
- The campaign was successful in raising awareness about HIV/AIDS on social media platforms like Twitter and Facebook. The hashtag and foundation's Twitter handle saw significant growth.
- Countries with the highest Twitter usage and celebrity presence, as well as regions with high HIV prevalence, were identified as priority areas for the campaign.
- Hashtag volume increased rapidly from just a few tweets per hour to over 1 tweet per minute. It trended in major cities around the world.
- The foundation gained thousands of new Twitter followers, exceeding growth predictions. Sent
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
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Shouting at the Wall | The Role of Anger Across Brexit Communities
1. Does Negativity Drive
Ideological Cross-
Posting in Brexit
Facebook Comments?
Michael Bossetta | Copenhagen
Anamaria Dutceac Segesten | Lund
Chris Zimmerman | CBS/ITU
Duje Bonacci | Zagreb
‘Shouting at the Wall’:
3. Theory
• Social media enable participation in politics via public
displays of emotion (Papacharissi, 2015)
• Social media expression takes place in “echo chambers” or
“filter bubbles” (Pariser, 2011; Sunstein, 2017)
• Relationship between negative emotions and offline
collective action (Ost, 2004; Goodwin et al., 2009)
• Role of emotions in online participation?
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4. Scope
• All Facebook comments on 3 Brexit campaign pages:
• Over the official campaign period
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April 15 June 23
2016
15. d”.
” i
Dimensional
approach
The Dimensional Approach:
(Wilhelm Wundt, 1905)
o Valence (horizontal axis)
o Arousal (vertical axis)
o Tension – often excluded
Zimmerman, C. et al. (2015) ‘Emergence of Things Felt: Harnessing the Semantic Space of Facebook Feeling Tags
19. What about ‘pure’ anger? (n=1,791)
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Leave more likely to exhibit anger, but anger
overall is quite small compared to positive
emotions?
20. What we have learnt so far
• Cross-posting escalates towards the end of the
campaign period
• The direction of comments is overwhelmingly from
Leave to Remain -> No Leave echo chamber
• Emotion comments make up about a third of the
overall comments left on all the three Facebook pages
of the campaigns
• Joy and empowerment are more frequent than anger
• Anger is more predominant among Leave supporters
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21. Future Steps…
• Enlist human coders to validate sentiment tools
• Run topic models by emotion
• Run regressions on emotions and topics ~ engagement
• Compare emotional distribution of cross-posts to
supporter posts
• “Priming effect” of campaigns?
• Language of Affective Polarization
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22. thanks !
7/20/18#SMSociety2018 22
Michael Bossetta
mjb@ifs.ku.dk
Anamaria Dutceac
Segesten
anamaria.dutceac_segesten@eu.lu.se
Chris Zimmerman
cz.msc@cbs.dk | visualize@google.com
Duje Bonacci
dbonacci@voxpopuli.hr
23. citations x appendix
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Debortoli, S. et al. (2016) ‘Text Mining For Information Systems Researchers: An
Annotated Topic Modeling Tutorial’, Communications of the Association for
Information Systems
Pennebaker, J. et al. (2007) ‘The Development and Psychometric Properties of
LIWC 2007’, LIWC.net, pp. 1–22.
Zimmerman, C. et al. (2016) ‘emotionVis: Designing a tool for Emotion Text
Inference and Visual Analytics’, in Design Science Research in Information
Systems and Technologies (DESRIST) Conference, St John’s, NL, Canada, May
24-25, 2016.
28. Language Analysis | Punctuation
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! vs ?
Remain received 20%
more exclamation marks (!)
Leave received 19% more
questions (?)