The document discusses key questions and categories for a retailer to consider regarding how customers are shopping currently and how their business is impacted. It touches on where customers are shopping, their decision processes, how the retailer is organized and resourced, and what is disrupting their work. Key takeaways focus on where to optimize and how and where to differentiate. Categories listed include channels, players in the market, migrating categories, insights, and more. Factors like rate of change in the retailer's category and how retailer-dependent the category is are also addressed.

2. 1. Where are your shoppers shopping?
– Shi3s
– Alterna7ves
2. What is their decision process?
– Shi3s
– Alterna7ves
3. How are you organized/resourced?
4. What is disrup7ng your work?
5. How does all of the above impact how you do:
– Messaging
– Merchandising
– Ac7va7on
6. Key takeaways – where to op7mize, and where & how fast to
differen7ate?

12. CATEGORIES:
Retailer specific: amazon, Best Buy
Media partners: Elle, Mens Health
Local: Vancouver, malls
Social: facebook, myshopanion
Offers: couponsherpa
Scanners: redlaser, barcode hero
Search: shopsavvy, google shopper
Geo: aisle411, fastmall
Lists: groceryIQ
Reward: shopkick
12

13. • Channels
• Pure plays
• Mul7‐channels
• Migra7ng categories – speed
• Online
• mobile

20. • ‘demographics’‐ genera7onal, adop7on, urban
• Insights
• Shi3ing points of influence
• Media consump7on
• Impact of recommenda7ons
• Impact of loca7on
• What is impulse?
• Digitally enabled trip
• Concierge‐ing

23. fast toys electronics
RATE OF CHANGE
frozen baby
moderate
high medium/low
STORE DEPENDENT
What is the rate of change in your category? Your op7ons:
How retailer‐dependent are you? ‐ op7mize in your posi7on
‐ differen7ate in your posi7on
‐ move posi7ons

24. Our objec7ve is to:
Our role in the organiza7on is to:
We are accountable for:
Our focus is:
Our available resources are:
We are constrained by:
What we have found that works is:
What we have found that doesn’t work for us is:
The insights that we hold dear are:
The way we divine insights is:
We are experimen7ng with:
We are excited about:

27. My Company
Is Doing This:
• Integrated
• Transparent
• Social
• Personalized
• Targeted
• Local
• Contextual

29. • Products/loca7on
• Product info
• Recommenda7ons, referrals
• Tailored incen7ves
• Seek feedback
• Adver7sing (targeted)
• Currency
• ‘loyalty’ management
• Customer service
• Tracking