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Jim Holbrook's digital marketing thoughts

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My perspective on digital marketing planning

Published in: Business
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Jim Holbrook's digital marketing thoughts

  1. 1. ROI? •  OpenTable:  –  20,000 restaurants  –  $2B IPO value  –  $100M revenues CEO Jeff Jordan: “It’s extraordinarily difficult to  measure how many incremental diners we’re  sending to restaurants, but the majority of  restaurants believe we’re bringing them more  diners.” 
  2. 2. learn 

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