2. Here’s a simple video to show just how
ShoeDazzle works.
The Business Model
3. Copy-cat competition (Sole Society, JustFab)
Other popular shoe websites (Zappos.com)
Stay on the cutting edge of the competition
to stay on top of monthly-shoe-club pyramid
Using innovative marketing strategies to gain
more customers and keep customers coming
back
4. A set of incentives for new and loyal
customers.
Two-year deal, every sixth pair free
Each friend referral=free pair of shoes
5. YouTube video starring founder Kim
Kardashian, announcing deals.
Create hype on each social media outlet to
gain momentum before video release.
For S.M. outlet we will create ads to click for
each of the deals, respectively.
6. Adwords that pop up every time women’s
shoes (or like terms) are Googled, advertising
each of the deals.
These will be the same ads that show up on
the social media outlets.
7. Text messages to loyal customers with links
to the deals
ShoeDazzle app for smart phones, tracking
friend referrals through contacts
8. Number of :
new two-year contracts
new referrals
click-throughs on deal ads
On-site web analytics: who is clicking where?
9. $190,000 to founder Kim Kardashian for her
role in the videos
$40,000 to design new interactive ads
$30,000 to design smart phone app
$20,000 for production of video ads
$20,000 for Google Adwords usage
10. Campaign will run over a 1 year period
The videos featuring Kim Kardashian will be
released in the first 4-6 weeks
Campaign will run from February to
February, taking advantage of Spring break
selling-opportunities
