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Cloud for Media
1
Solution Stack for Faster Cloud Adoption
Blazeclan
Agenda
CloudIT Better2
Media Companies & the Technical Challenges
Cloud Solutions with Amazon Web Services
(AWS)
Endless opportunities with BlazeClan’s
Analytics Tool - Cloudlytics
Complete Solution Architecture
Benefits of adopting our Solution Stack
Blazeclan
Technology Challenges across various Media Sectors
CloudIT Better3
Broadcasters Publishers
Studios
Gaming
• Faster Real time
Encoding &
Distribution with
minimum latency.
• Large &
unpredictable
Storage Capacity
Requirement.
• Need to Identify
Usage patterns.
• Variable Storage
Requirements for a
variety of rich
content.
• Global Content
Distribution
requirements.
• Faster Content
Delivery on multiple
platforms & devices a
necessity.
• End user
analysis of
content usage
patterns
• Maximizing UX by
minimum time delays
both in real time &
downloads.
• Player behaviour
analytics during real
time multiplayer
gaming.
Blazeclan
The 5 Major Challenges
CloudIT Better4
Large Scale Data
Transfer &
Storage
Content
Distribution
Analytics
Content
Distribution
Content
Transcoding
5
4
1
3
Live Media
Streaming
2
Expensive, Slow &
Bandwidth
Intensive
Expensive
Infrastructure,
Reduced scope of
Reusability
Expensive for large
Data Sets, multiple jobs
to be processed in
different formats
Vendor Lock-ins,
Relatively Expensive,
Technology
Improvement
Usage analysis-
Expensive & lacks
detailed analysis.
Blazeclan
1. Large Scale Data Transfer & Storage
CloudIT Better5
Large Scale
Data Transfer
& Storage
Content
Distribution
Analytics
Content
Distribution
Content
Transcoding
Live Media
Streaming
Pre-recorded
media content
File transfer
accelerator
AWS import /
export
AWS Gateway
 STORAGE
Media stored rapidly to S3 Buckets using AWS Gateway
or Import/Export along with File Transfer Accelerator
Blazeclan
2. Live Media Streaming
CloudIT Better6
 LIVE STREAM
Live media using third party Encoder and file transfer
accelerator streamed from streaming servers or EC2
instances
Live Media
Stream
Live Media
Encoder
File transfer
accelerator
Streaming Server on
EC2 instance
Live
Streaming
Large Scale
Data Transfer
& Storage
Content
Distribution
Analytics
Content
Distribution
Content
Transcoding
Live Media
Streaming
Pre-
recorded
media
content
File transfer
accelerator
AWS import /
export
AWS
Gateway
Blazeclan
3. Content Transcoding
CloudIT Better7
 TRANSCODE
Using Amazon’s own Elastic Transcoder equipped with
multiple formats content encoded from and to S3 Buckets
SQS
SQS
AWS Elastic
Transcoder
S3 Bucket
transcoded files
Cloud Front origin
AWS Glacier
(Archival)
Large Scale
Data Transfer
& Storage
Content
Distribution
Analytics
Content
Distribution
Content
Transcoding
Live Media
Streaming
Corporate Data
center
Pre-
recorded
media
content
Live
Media
StreamLive Media
Encoder File transfer
accelerator
File
transfer
accelerat
or
AWS import
/ export
AWS
Gateway
Streaming Server on
EC2 instance
Live Streaming
Blazeclan
4. Content Distribution
CloudIT Better8
Cloudfront
Streaming
Distribution
Cloudfront
Streaming
Distribution
Edge
Locations
Cloudfront
 CONTENT DISTRIBUTION
Transcoded content, streamed to various Edge
Locations using Amazon CloudFront
Large Scale
Data Transfer
& Storage
Content
Distribution
Analytics
Content
Distribution
Content
Transcoding
Live Media
Streaming
Corporate Data
center
Pre-
recorded
media
content
Live
Media
StreamLive Media
Encoder File transfer
accelerator
File
transfer
accelerat
or
AWS import
/ export
AWS
Gateway
Streaming Server on
EC2 instance
Live Streaming
SQS
AWS Elastic
Transcoder
S3 Bucket
transcoded files
Cloud Front
origin
AWS
Glacier
(Archival)
Blazeclan
5. Content Distribution Analytics
CloudIT Better9
Amazon Edge
Locations now in Mumbai
& Chennai Making 42 Edge
locations worldwide!!
 CLOUDLYTICS –
USAGE PATTERN ANALYSIS
• Geographical Distribution
of Downloads/Streams
• Get Streaming Pattern for
Video content
• Identify Edge Location Traffic &
optimize AWS Billing
• Improve User Experience
by Optimizing Latencies
• Identify Popular Downloads &
Streams
Large Scale
Data Transfer
& Storage
Content
Distribution
Analytics
Content
Distribution
Content
Transcoding
Live Media
Streaming
Blazeclan
Complete Solution Architecture
CloudIT Better10
AWS CloudCorporate Data
center
Pre-recorded
media
content
Live Media
Stream
Live Media
Encoder
File
transfer
accelerator
File
transfer
accelerator
AWS
import /
export
AWS
Gateway
Streaming Server on
EC2 instance
SQS SQS
AWS Elastic
Transcoder
S3 Bucket
transcoded files
Cloud Front origin
Cloudfront
Streaming
Distribution
Cloudfront
Streaming
Distribution
Live Streaming
Cloudlytics – S3 /
CloudFront Log
analytics
Cloudlytics – S3 /
CloudFront Log analytics
AWS Glacier
(Archival)
Edge
Locations
Mobile
Devices
Gaming
Console
Web Clients
Blazeclan CloudIT Better11
Solution Stack Benefits
 Cloud Advantages: Elastic, Pay as you Go, Scalable,
On demand.
 Modular Solutions: Almost all solutions can function
individually or as a bundle with external(to AWS OR
Blazeclan) solutions.
 External Provisions: Solution stack equipped with
automated scripts & integrated with third party tools.
 Faster Time to Market: Ready templates to deploy
complete media stack.
 Content Distribution Analytics: Using our propriety
SaaS product Cloudlytics
Blazeclan 12 CloudIT Better
Thankyou
www.blazeclan.com
Follow Us On :
Our Blog : http://blog.blazeclan.com/

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Cloud for Media - A Complete Solution Stack for Faster Cloud Adoption

  • 1. Cloud for Media 1 Solution Stack for Faster Cloud Adoption
  • 2. Blazeclan Agenda CloudIT Better2 Media Companies & the Technical Challenges Cloud Solutions with Amazon Web Services (AWS) Endless opportunities with BlazeClan’s Analytics Tool - Cloudlytics Complete Solution Architecture Benefits of adopting our Solution Stack
  • 3. Blazeclan Technology Challenges across various Media Sectors CloudIT Better3 Broadcasters Publishers Studios Gaming • Faster Real time Encoding & Distribution with minimum latency. • Large & unpredictable Storage Capacity Requirement. • Need to Identify Usage patterns. • Variable Storage Requirements for a variety of rich content. • Global Content Distribution requirements. • Faster Content Delivery on multiple platforms & devices a necessity. • End user analysis of content usage patterns • Maximizing UX by minimum time delays both in real time & downloads. • Player behaviour analytics during real time multiplayer gaming.
  • 4. Blazeclan The 5 Major Challenges CloudIT Better4 Large Scale Data Transfer & Storage Content Distribution Analytics Content Distribution Content Transcoding 5 4 1 3 Live Media Streaming 2 Expensive, Slow & Bandwidth Intensive Expensive Infrastructure, Reduced scope of Reusability Expensive for large Data Sets, multiple jobs to be processed in different formats Vendor Lock-ins, Relatively Expensive, Technology Improvement Usage analysis- Expensive & lacks detailed analysis.
  • 5. Blazeclan 1. Large Scale Data Transfer & Storage CloudIT Better5 Large Scale Data Transfer & Storage Content Distribution Analytics Content Distribution Content Transcoding Live Media Streaming Pre-recorded media content File transfer accelerator AWS import / export AWS Gateway  STORAGE Media stored rapidly to S3 Buckets using AWS Gateway or Import/Export along with File Transfer Accelerator
  • 6. Blazeclan 2. Live Media Streaming CloudIT Better6  LIVE STREAM Live media using third party Encoder and file transfer accelerator streamed from streaming servers or EC2 instances Live Media Stream Live Media Encoder File transfer accelerator Streaming Server on EC2 instance Live Streaming Large Scale Data Transfer & Storage Content Distribution Analytics Content Distribution Content Transcoding Live Media Streaming Pre- recorded media content File transfer accelerator AWS import / export AWS Gateway
  • 7. Blazeclan 3. Content Transcoding CloudIT Better7  TRANSCODE Using Amazon’s own Elastic Transcoder equipped with multiple formats content encoded from and to S3 Buckets SQS SQS AWS Elastic Transcoder S3 Bucket transcoded files Cloud Front origin AWS Glacier (Archival) Large Scale Data Transfer & Storage Content Distribution Analytics Content Distribution Content Transcoding Live Media Streaming Corporate Data center Pre- recorded media content Live Media StreamLive Media Encoder File transfer accelerator File transfer accelerat or AWS import / export AWS Gateway Streaming Server on EC2 instance Live Streaming
  • 8. Blazeclan 4. Content Distribution CloudIT Better8 Cloudfront Streaming Distribution Cloudfront Streaming Distribution Edge Locations Cloudfront  CONTENT DISTRIBUTION Transcoded content, streamed to various Edge Locations using Amazon CloudFront Large Scale Data Transfer & Storage Content Distribution Analytics Content Distribution Content Transcoding Live Media Streaming Corporate Data center Pre- recorded media content Live Media StreamLive Media Encoder File transfer accelerator File transfer accelerat or AWS import / export AWS Gateway Streaming Server on EC2 instance Live Streaming SQS AWS Elastic Transcoder S3 Bucket transcoded files Cloud Front origin AWS Glacier (Archival)
  • 9. Blazeclan 5. Content Distribution Analytics CloudIT Better9 Amazon Edge Locations now in Mumbai & Chennai Making 42 Edge locations worldwide!!  CLOUDLYTICS – USAGE PATTERN ANALYSIS • Geographical Distribution of Downloads/Streams • Get Streaming Pattern for Video content • Identify Edge Location Traffic & optimize AWS Billing • Improve User Experience by Optimizing Latencies • Identify Popular Downloads & Streams Large Scale Data Transfer & Storage Content Distribution Analytics Content Distribution Content Transcoding Live Media Streaming
  • 10. Blazeclan Complete Solution Architecture CloudIT Better10 AWS CloudCorporate Data center Pre-recorded media content Live Media Stream Live Media Encoder File transfer accelerator File transfer accelerator AWS import / export AWS Gateway Streaming Server on EC2 instance SQS SQS AWS Elastic Transcoder S3 Bucket transcoded files Cloud Front origin Cloudfront Streaming Distribution Cloudfront Streaming Distribution Live Streaming Cloudlytics – S3 / CloudFront Log analytics Cloudlytics – S3 / CloudFront Log analytics AWS Glacier (Archival) Edge Locations Mobile Devices Gaming Console Web Clients
  • 11. Blazeclan CloudIT Better11 Solution Stack Benefits  Cloud Advantages: Elastic, Pay as you Go, Scalable, On demand.  Modular Solutions: Almost all solutions can function individually or as a bundle with external(to AWS OR Blazeclan) solutions.  External Provisions: Solution stack equipped with automated scripts & integrated with third party tools.  Faster Time to Market: Ready templates to deploy complete media stack.  Content Distribution Analytics: Using our propriety SaaS product Cloudlytics
  • 12. Blazeclan 12 CloudIT Better Thankyou www.blazeclan.com Follow Us On : Our Blog : http://blog.blazeclan.com/