death is one of the
certainties of life
and the industry is not immune
it’s time for a shift
you have developed services for families
…but haven’t done your own pre-need?
don’t be the last to react
it’s a great time for innovation
the survival of your business
could hinge on your ability to




          receive, grasp and act
listen to your families, employees
& suppliers
can you hear me now?
what am I doing differently
tomorrow that will obtain better
results than I achieved today?
profit margins cut in half
more families are




     choosing cheaper options
more families are shifting to cremation
it’s                      clear--
dying isn’t cheap these days
redefine what you offer as standard options
what else should you offer?
$11 Billion industry can be slow to change
a few have been quicker
some have diversified
and have found a niche
pet death care options
green sustainable burial practices
don’t forget your tech savvy customers
create a way to attract & interact with them
Use Technology


Could you use
 Bar Codes
  or RFID?
make traditionalists squirm
technology can’t truly replace
personal service
ignoring change makes you look antiquated
obesity has forced a shift
use this obstacle as a
 new business model
develop robust solutions that suit your families
visiting hours have shifted
casket purchase is down
casket rental is up
less flowers
more memorial donations
you are conducting more events
how are you shifting?
focus on service
families want bright & inviting
change is the key to success
genuine wins. uncommon wins.




                  original wins.
stop doing it the old way
start doing what works
don’t slow down
speed up
don’t panic
stay cool
don’t just get ready
get going
don’t waste energy on emotions
spend energy on solutions
don’t just play it safe
take more risks
Again, ask yourself…
   What am I doing differently
tomorrow that will obtain better
 results than I achieved today?
when they give you paper
stop ‘shoulding’ all over yourself
experts have their knowledge in order
do ordinary things in an extraordinary way
create your own bucket list
create your own bucket list
You PROVIDE Solutions
You CREATE Value
You ENGAGE your Families
You REWARD Loyalty
You Reach them while you Teach
them
You Teach through their heart
You do not Major in minor things
You remain passionate about OFSA
Innovate

Initiate
Evaporate
©2011 James Feldman. All rights reserved.
Talk To Me
Twitter: @ShiftHappensNow
Hashtag: #shifthappens
LinkedIn: www.linkedin.com/in/jamesfeldman
www.shifthappens.com

Shift Happens! for OFSA - Manage Change

Editor's Notes

  • #53 Is the focus on you or your services?Are you listening and observing?Are you informative or persuasive?Do you provide adequate support?Did you create magic in your message?Did you engage your policy manual?