Shell is a global energy and petrochemicals company that explores, produces, refines, and markets oil and gas. It has a large market share and seeks to meet energy needs sustainably now and in the future. Shell focuses on customer service, brand image, and quality to guide its strategy and compete against other oil companies in Pakistan like PSO and CALTEX.

2. Abbas jani
Reg#016

3.  Shell is a global group of energy and
petrochemicals companies.
 Shell is basically an oil company. Its products
include oils, fuels, and card services as well as
exploration, production, and refining of
petroleum products.

4.  The Shell brand is one of the most familiar
commercial symbols in the world. Royal Dutch
Shell is the world's largest private sector oil
company by revenue.

5.  In 1833 Marcus Samuel a shopkeeper
opened a small shop in London, selling
seashells .It soon became a thriving import-
export business which is now the shell oil
company.

6.  In 1907 Royal Dutch Petroleum Company
merged with Shell Transport and Trading
Company. Though the two companies
originated from different positions – Royal
Dutch as an upstream producer and
refiner, and Shell Transport a midstream
transporter and wholesaler of oil – because
both companies were focused on Asian
markets, they were able to combine their
marketing operations in Asia to form a joint
venture called Asiatic Petroleum

7.  Our aim is to meet the energy needs of
society, in ways that are
economically, socially and environmentally
viable, now and in the future.”

8.  Our vision is to reinforce our position as a
leader in the oil and gas industry in order to
provide a competitive shareholder return
while helping to meet global energy demand
in a responsible way”.

9.  Shell match each individual to a particular
role based on their personal skills and
potential. Then we provide a unique, ongoing
training program me to help develop
graduates into future leaders.

10.  shell Pakistan’s competitors are like;
 1. PSO
 2. TOTAL
 3. ATTOCK
 4. CALTEX
 5. ADMORE

11.  The current strategy of shell is concentrate on
its business and selected market areas. By
using this strategy company expands its
business by upgrading petrol pumps in the
country.
 Especially they are concentrating in the
following three areas:
 Customer Services
 Brand Image
 Quality and quantity

12.  Shell Pakistan Ltd is working for customer
satisfaction because customers play a very vital
role in the prosperity or failure of a particular
company.
 That is the reason that shell is operating with
the basic aim to satisfy its customers and
provide better and better service to its
customer. In brief it can be said that shell gives
a strong emphasis on customer services.

13.  The Second strategy of shell is creating a strong
Brand image of the company in the customer
mind. In Visual terms, the installation of Shell’s
Retail Visual Identity (RVI) makes a striking
and immediate difference between shell’s
gasoline stations and those of its competitors

14.  Shell uses different motivational theories
which may include Alderfer’s ERG
Theory, McClelland’s Theory of
Needs, Equity Theory, Expectancy
Theory.
 These are the following motivational factors
that these departments practice continuously to
motivate employees.
 Employee Appraisal
 Intrinsic Awards

15.  Employee Involvement
 Benefits programmed
 Training provision
 Sports and social activities
 Listening to our employee

16.  SWOT stands for Strengths, Weaknesses, and
Opportunities &Threats.
 In which, Strengths and weaknesses are
related with internal environment of the
organization and opportunities and threats are
related with external environment of the
organization.

17.  Managers use participative approach.
 Their employees are highly motivated.
 They hire local employees.
 Shell provides in time deliver to their petrol
pumps.

18.  They are not offering any package to their
regular customers.
 They are not offering any bonus package
scheme.
 They have no proper shades and sitting
arrangement at the filling stations.

19.  Shell is an international company so it should
introduce packages.
 Company has an opportunity to give special
packages to its employees.
 Company has opportunity to install more
petrol pumps in rural areas of Pakistan.

20.  Threats are actually competitors.
 PSO and CALTEX improvement.
 Installation of stations by TOTAL.
 The smuggling of petrol in Baluchistan from
Iran.
 Entry of new companies in the refinery sector.

21.  Shell in BCG Matrix
 We put Shell in Stars in the BCG Matrix
because shell has a good market share and it
has the opportunities to grow more.

22.  Shell is a global group of energy and
petrochemicals companies.
 Its products include oils, fuels, and card
services as well as exploration, production, and
refining of petroleum products .
 As like other organizations Shell has its own
Mission, Vision, ways of carrying out the all
the marketing functions.