The document discusses how three different festivals and events use social media to engage audiences and share their stories. [1] The Western Minnesota Steam Threshers Reunion uses platforms like YouTube and forums to allow people interested in antique farming equipment and techniques to connect and discuss topics. [2] The Brady, Texas Goat BBQ Cook-Off relies on Facebook to showcase the local barbecue and have residents promote the event. [3] The Kansas State Fair sees its manager actively participating on social media to get feedback from audiences and help crowdsource new ideas, showing that high-level support is valuable for an event's social media presence.