D                                            e                                            s                               ...
@WhosYourAnnie               Confidential@ababbie         © 2011 GoSeeTell Network
Tweets                 Meeting planners want                  more social media@WhosYourAnnie                             ...
Opportunity for DMOs: Providesocial media assistance tomeeting planners to:                       Create Buzz             ...
Tweetable moment  •     1.8 million meetings take place in the US each        year, involving 250 million overnight hotel ...
“Social is the new green.”@WhosYourAnnie                                       Confidential@ababbie                       ...
Drive attendees… … to early arrivals and longer stays and return trips@WhosYourAnnie                                      ...
Why is social media for meetings            differentfrom brands?• Time-phased messaging• Logistics posting• Live-event po...
Event MatrixSize     big           2              4small              1              3                                    ...
Size = small            2              4    1             Social interest = low                                     1     ...
2              4             Size = big    2             Social interest = low                                     1      ...
Size = small             2              4    3             Social interest = high                                      1  ...
4        Size = big               2              4             Social interest = high                                     ...
The DMO Tackle Box@WhosYourAnnie                           Confidential@ababbie                     © 2011 GoSeeTell Network
Facebook Bait                 •   Photos for content                 •   Content related to destination                 • ...
Map bait      “Best of _____” Custom Maps   • Hotels                                    • Event                           ...
Photo bait                 • Meetings Toolkit                 • Venues and                   attractions@WhosYourAnnie    ...
Twitter bait                 • Lists:                   restaurants, hotel                   s, nightlife, meeti          ...
LBS bait@WhosYourAnnie                Confidential@ababbie          © 2011 GoSeeTell Network
Video bait                   • Stock                     destination                     video                   • Customi...
Teach planners how to fish@WhosYourAnnie                                   Confidential@ababbie                           ...
The lures@WhosYourAnnie                 Confidential@ababbie           © 2011 GoSeeTell Network
Trolling@WhosYourAnnie                Confidential@ababbie          © 2011 GoSeeTell Network
Secret fishing holes                 Reaching out to “ambassadors” and encouraging  Influencer  Outreach       conversatio...
Catch of the day@WhosYourAnnie                         Confidential@ababbie                   © 2011 GoSeeTell Network
Don’t throw them back yet@WhosYourAnnie                                  Confidential@ababbie                            ©...
Go fishin’• Develop a services plan• Document the services you can provide in  language that planners can understand• Give...
The ones that didn’t get away  • @sparkloft’s List of CVBs with Meetings accounts:  http://twitter.com/sparkloft/lists  • ...
Gone fishin’@WhosYourAnnie                        @ababbie                 sparkloftmedia.com@WhosYourAnnie               ...
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Aaron & Anne/ Sparkloft Media: SoMeT social meetings breakout

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Aaron & Anne/ Sparkloft Media: SoMeT social meetings breakout

  1. 1. D e s S t C o i r c n e i a a a t t l i e o n s@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  2. 2. @WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  3. 3. Tweets Meeting planners want more social media@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  4. 4. Opportunity for DMOs: Providesocial media assistance tomeeting planners to: Create Buzz Increase Attendance Improve Experience or just get their feet wet@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  5. 5. Tweetable moment • 1.8 million meetings take place in the US each year, involving 250 million overnight hotel stays. (via @smartmeetings) #SoMeT • The US meetings industry directly supports 1.7 million jobs. (via @convindustry) #SoMeT • Meetings contribute $263 billion to the US economy. (via @smartmeetings) #SoMeT@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  6. 6. “Social is the new green.”@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  7. 7. Drive attendees… … to early arrivals and longer stays and return trips@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  8. 8. Why is social media for meetings differentfrom brands?• Time-phased messaging• Logistics posting• Live-event posting• Shorter time period @WhosYourAnnie Confidential @ababbie © 2011 GoSeeTell Network
  9. 9. Event MatrixSize big 2 4small 1 3 Social interest low high@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  10. 10. Size = small 2 4 1 Social interest = low 1 3 Don’t bother?@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  11. 11. 2 4 Size = big 2 Social interest = low 1 3 Tactics• Social ads• Social sponsorship packages• Tweet-ups• Influencer outreach@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  12. 12. Size = small 2 4 3 Social interest = high 1 3 Tactics• Social contests• Conference wiki• Social Agenda• Video@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  13. 13. 4 Size = big 2 4 Social interest = high 1 3 Tactics• Social dashboards• Live streaming apps• Social contests/scavenger hunts• Influencer outreach and activation@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  14. 14. The DMO Tackle Box@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  15. 15. Facebook Bait • Photos for content • Content related to destination • “Like” sponsor or exhibitor pages • Check-ins@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  16. 16. Map bait “Best of _____” Custom Maps • Hotels • Event Locations • Restaurants • Public Transportation • City Hotspots • Photo Spots@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  17. 17. Photo bait • Meetings Toolkit • Venues and attractions@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  18. 18. Twitter bait • Lists: restaurants, hotel s, nightlife, meeti ng venues • Welcome Tweets • Engage with Hashtag(s)@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  19. 19. LBS bait@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  20. 20. Video bait • Stock destination video • Customized welcome video@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  21. 21. Teach planners how to fish@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  22. 22. The lures@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  23. 23. Trolling@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  24. 24. Secret fishing holes Reaching out to “ambassadors” and encouraging Influencer Outreach conversation amplifies reach and lends authentic and authoritative influence.@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  25. 25. Catch of the day@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  26. 26. Don’t throw them back yet@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  27. 27. Go fishin’• Develop a services plan• Document the services you can provide in language that planners can understand• Give planners strategies and tactics to think about• Ensure that sales and services can read• Make them read the same documentation you give to planners @WhosYourAnnie Confidential @ababbie © 2011 GoSeeTell Network
  28. 28. The ones that didn’t get away • @sparkloft’s List of CVBs with Meetings accounts: http://twitter.com/sparkloft/lists • Stats about the Meetings Industry: http://budurl.com/MeetStats • Creating a Hashtag for your Event: http://budurl.com/CreateHashtag • Sparkloft Case Studies: BMES: http://budurl.com/CaseStudyBMES ILGC: http://budurl.com/CaseStudyILGC@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network
  29. 29. Gone fishin’@WhosYourAnnie @ababbie sparkloftmedia.com@WhosYourAnnie Confidential@ababbie © 2011 GoSeeTell Network

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