Sheet1General Communication PlanInternal CommunicationGoalsIdentify/Profile AudienceDevelop MessageSelect ChannelsChoose ActivitiesChoose MaterialsEstablish PartnershipsImplement PlanEvaluate and Correct* help build company culture*employees*Company picnics and dicuss diversity. Stress the importance of respecting each other.*Visual - Department heads*Info Board*Flyers*Insurance Providerscommunication that moves*build brand from inside out*management*Brainstorm new ideas and discuss building the brand with new ideas.*Verbal or face to face - president or CEO*Conferences*Intranet*Suppliersthroughout the organization*maintain consistency*contractors*Review future and present plans.*Verbal or face to face - department heads*Meetings*emails*Distributorsand is used to relay process,*determine processes/procedures*stakeholders*Discuss the appropriate process that work for the business at the time.*Verbal or face to face - president or CEO*Announcements*employeesstrategic changes, employee*describe expectations*partner businesses*Dicuss what is expected of their partners and what the partners need to accomplish to grow the business.*Verbal or face to face - president or CEO*Emailsrelations messages, and*manage issues*servicers*Discuss what is expected and stress the importance of time management.*Email or verbal - Leader of the projectculture…etc*enact changes*suppliers*Discuss what is expected and stress the importance of time management.*Email or verbal - Leader of the projectExternal CommunicationGoalsIdentify/Profile AudienceDevelop MessageSelect ChannelsChoose ActivitiesChoose MaterialsEstablish PartnershipsImplement PlanEvaluate and Correct*marketing base / promotions*customers*Advertise monthly sales promotions with discounts or specials on product.*Advertisement/marketing*News conferences*News releases*News Stationscommunication that moves*promote and explain mission/vision*potential customers*Give the history of the company on the compnay website and promote how the compnay interacts and help the community.*Advertisement*Editorial board meetings at newspapers*Fliers and brochures*Radio Stationsfrom the firm outward*gain market recognition*shareholders*Advertise the benefits of the franchise.Advertisement*Radio talk or call-in shows*Opinion editorials (op-eds)*Local Businessesto shareholders, clients,*expand in markets*competitors*Advertise monthly sales promotions with discounts or specials on product.*Advertisement/marketing*A benefit race*Letters to the editor*Churchpotential customers, and the*gain customers*partners*Advertise monthly sales promotions with discounts or specials on product.*Advertisement/marketing*Parades*Posters*Schoolsgeneral public regarding*maintain customers*general public*Advertise monthly sales promotions with discounts or specials on product.*Advertisement/marketing*Web links*Public service announcements (PSAs)*Miilitarypurpose, mission, marketing,*interact with competitors*Conferences*Bookmarks*hospitalsetc.*On.

1. Sheet1General Communication PlanInternal
CommunicationGoalsIdentify/Profile AudienceDevelop
MessageSelect ChannelsChoose ActivitiesChoose
MaterialsEstablish PartnershipsImplement PlanEvaluate and
Correct* help build company culture*employees*Company
picnics and dicuss diversity. Stress the importance of
respecting each other.*Visual - Department heads*Info
Board*Flyers*Insurance Providerscommunication that
moves*build brand from inside out*management*Brainstorm
new ideas and discuss building the brand with new
ideas.*Verbal or face to face - president or
CEO*Conferences*Intranet*Suppliersthroughout the
organization*maintain consistency*contractors*Review future
and present plans.*Verbal or face to face - department
heads*Meetings*emails*Distributorsand is used to relay
process,*determine processes/procedures*stakeholders*Discuss
the appropriate process that work for the business at the
time.*Verbal or face to face - president or
CEO*Announcements*employeesstrategic changes,
employee*describe expectations*partner businesses*Dicuss
what is expected of their partners and what the partners need to
accomplish to grow the business.*Verbal or face to face -
president or CEO*Emailsrelations messages, and*manage
issues*servicers*Discuss what is expected and stress the
importance of time management.*Email or verbal - Leader of
the projectculture…etc*enact changes*suppliers*Discuss what
is expected and stress the importance of time
management.*Email or verbal - Leader of the projectExternal
CommunicationGoalsIdentify/Profile AudienceDevelop
MessageSelect ChannelsChoose ActivitiesChoose
MaterialsEstablish PartnershipsImplement PlanEvaluate and
Correct*marketing base / promotions*customers*Advertise
monthly sales promotions with discounts or specials on
product.*Advertisement/marketing*News conferences*News

2. releases*News Stationscommunication that moves*promote and
explain mission/vision*potential customers*Give the history of
the company on the compnay website and promote how the
compnay interacts and help the
community.*Advertisement*Editorial board meetings at
newspapers*Fliers and brochures*Radio Stationsfrom the firm
outward*gain market recognition*shareholders*Advertise the
benefits of the franchise.Advertisement*Radio talk or call-in
shows*Opinion editorials (op-eds)*Local Businessesto
shareholders, clients,*expand in markets*competitors*Advertise
monthly sales promotions with discounts or specials on
product.*Advertisement/marketing*A benefit race*Letters to
the editor*Churchpotential customers, and the*gain
customers*partners*Advertise monthly sales promotions with
discounts or specials on
product.*Advertisement/marketing*Parades*Posters*Schoolsgen
eral public regarding*maintain customers*general
public*Advertise monthly sales promotions with discounts or
specials on product.*Advertisement/marketing*Web
links*Public service announcements (PSAs)*Miilitarypurpose,
mission, marketing,*interact with
competitors*Conferences*Bookmarks*hospitalsetc.*One-on-one
meetings*Video presentations*open houses*web
pages*Speeches*A float in a parade*Hotlines*Buttons, pins,
and ribbons*Listservs*Promotional items and
giveaways*Information Fair
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