The document presents insights on millennials' purchasing behavior, emphasizing their preference for convenience and the influence of user-generated content (UGC), particularly reviews and videos, in their decision-making process. It highlights case studies from brands like Burberry and Starbucks that have successfully leveraged UGC to boost sales and emphasizes the importance of visual content in marketing strategies. The document concludes by urging businesses to adapt to millennials' preferences by incorporating images and engaging customers in creating content.

1. Reviews in 2016
Matt Eames, CCO

2. My talk today
• What ‘millennials’ want
• Evolving content
• Taking advantage

3. A bit about us…

4. Who are ‘millennials’ ?

5. We are!

6. Convenience is king
1/3of millennials agree that
smartphones will become their
main purchasing tool
Source: PwC

7. The power of feedback
29%Of millennials age 18-24 cite
reviews as one of their most
important decision factors
Source: Barclays Feedback Economy Report

8. Millennials don’t queue

9. McDonalds are moving with the times
Source: McDonalds
“To improve the overall customer
and employee experience:
…self-ordering kiosks, handheld
terminals and cashless
payments.”

10. Disruptive technology
…lose contact…

11. A helping hand

12. iBeacon
Source: iBeacon.com

13. Post purchase feedback request

14. User Generated
Content
The voice of the customer, working for
your business

16. The Evolution of Content

17. WikisQ and A sites Blogs
Video ReviewsCompetitions
Social
Media
Photos
Forms of UGC

18. Benefits of UGC
UGC videos get
more views than brand owned content10x

19. Benefits of UGC
of search results for the world’s 20
largest brands are linked to UGC
25%

20. Case Study: Burberry
Sales surged 50% Y-O-Y following launch of site

21. Case Study: Starbucks
Starbucks earned publicity and proved that they
strongly value customer feedback

22. Case Study: Coca-Cola
Increase in US sales
2%

23. Keep it 2016 - Millie's

24. Keep it 2016 - Millie's

25. Taking
advantage
The power of the play button

26. Bring Reviews to Life!
90%of information transmitted to the
brain is visual.

27. Bring Reviews to Life!
visuals are processed 60,000x
faster in the brain than text

28. Benefits of Video
video now appears in 70% of the top
100 search results listings

29. Benefits of Video
85%of customers are more likely to
purchase after watching a
product video.
Source: Kissmetrics

30. Bring Reviews to Life!
increase in views on content that
has relevant images
94%
Source: Kissmetrics

31. Red Bull space jump

32. Clever stunt!
• 52m live views
• $64.8m cost
• $100m + of exposure

33. Or…
Source: JukinVideo

34. Or…
Source: JukinVideo

35. Chewbacca Mom Candace Payne
• 136 million views in 3 days
• Sold out on Amazon, Walmart, Toys R Us and many more
• Now selling for $300 on Ebay!

36. Customers will give you video reviews…

37. Customers will give you video reviews…

38. …even for the strangest of things!

39. …even for the strangest of things!

40. The final word
•Adapt to the millennial method
•Think images
•Involve your customers

41. Bring reviews to life!

42. Bring reviews to life!

43. Any
Thank you!
matt.eames@feefo.com