Feefo spoke at the children's retail exhibition, Bubble London, about enhancing your digital marketing efforts with customer reviews.

1. Customer Reviews
Turbo Boost your Digital Marketing
James Perrin, Digital Communications Specialist, Feefo
Bubble Seminar

2. How much…
£1bn £14bn £23bn

3. How much…
bn
Source: The Competition and Markets Authority (CMA)

4. The power of reviews
89%of Internet users say reviews
influence their purchasing
decision
Source: eTailing Group

5. Types of reviews
Text Picture Video

6. The power of customer reviews

7. The power of customer reviews

8. The power of picture reviews
visuals are processed 60,000x
faster in the brain than text
Source: 3RD-Force

9. of eCommerce shoppers prefer authentic photos
from customers over professional photos.
77%
Source: Yotpo
The power of picture reviews

10. The power of picture reviews

11. The power of video reviews
Video now
appears in
70%
of the top 100
search results
listings

12. Videos are shared
1,200xMore than text and links combined
Source: Simply Measured
The power of video reviews

13. Why only have this…

14. …When this says it better!

15. Or take this simple text…

16. …and bring it to life with video!

17. Go viral?
Source: JukinVideo

18. Chewbacca Mom Candace Payne
• 136 million views in 3 days
• Sold out on Amazon, Walmart, Toys R Us and many more
• Now selling for $300 on Ebay!

19. Why reviews?
Trust
Traffic
Sales
Insights
Traffic
Sales

21. Trust

22. Trust

23. Why reviews?
Traffic
Social &
Content
SEO PPC

24. Traffic – SEO
Sources: Moz, Search Engine Land
Improved
CTR
Reduced
Bounce
Rates
Review
Signals
Algorithm
Updates

25. Traffic - SEO
245%increase in organic traffic Y-O-Y

26. Traffic - PPC
Adding seller ratings to a search ad boosts
CTR by an average of
17%Source: Google AdWords blog

27. Traffic – Google Shopping (PLAs)

28. Traffic – Google Best Adverts (PLAs)

29. Traffic – Social Media

30. Why reviews?
Sales
Reduced
CPCCTR Conversions

31. Sales - Conversions
(175 reviews)
increase in conversion,
just by placing Feefo
scores next to ‘Buy Now’
Source: Feefo

32. Sales – Conversions
2.94% increase in total flight bookings.
3.01% uplift in revenue per visitor.

33. Sales - Reduce CPC
12% decrease in CPC
Bounce Rate decrease of 8%
6.7% increase in Conversion Rate

34. Why reviews?
Business Insights

35. Business Insights

36. Takeaways
Customer Reviews increases:
Trust | Traffic |Sales | Insights
Traffic & sales improve by enhanced:
SEO | PPC |Social | Content

37. The final word…