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An Appstore with a twist!
Play It Small Play It Mobile
Introduction
Consumer behaviour is changing the way that online
digital media is being acquired and consumed.
ZGroup-Mobil...
Index
• Introducing ZGroup-Mobile
• Current consumer trends regarding the online
consumption of digital media
• ZGM’s new ...
• The company was established in February 2002 as a pioneer developer in mobile
games/apps. Became a publisher of mobile c...
5,928,000, 38%
1,872,000, 15%
4,992,000, 32%
468,000,…
2,340,000, 12%
Other Mobile Content
Ringtones 38% Wallpapers 15% Vi...
ZGM covers most platforms including Android, BlackBerry, iPhone and Windows
Phone with the best premium games and applicat...
Consumer trends regarding the online acquisition
and consumption of digital media
“As you look at our North American media growth rates, one thing that
we are seeing is certainly a shift from a textbook s...
The Wall Street Journal, citing anonymous sources, reported that digital
music sales on iTunes had declined 13 percent to ...
Tencent’s provisional results were reported in the Business Day
newspaper in September 2015
“Smartphone games, a priority ...
• The main business model for games is pay-per-download.
• Advergaming is also popular. Users hate advertisements as it
co...
• The current model is not suitable to the mass market who purchased
a phone for only 60USD!
• All existing gaming purchas...
ZGM’s new business model that
adapts to these new trends
• Mobile games/apps are becoming an essential part of the daily lives
of up to 40% of mobile users.
• Smartphones are chea...
• The "Eat it all" model.
• It addresses the new trends in consumer behaviour
• A subscription/rental option for gamers. T...
Introducing the ZGM appstore
Store Specifications
• Ability to localize the store & mobile app to local language.
• The Appstore will be accessible from the web and mobile....
• Profile building for users is enabled.
• The store will be like a future HUB between developers and users.
Users can pos...
Store Content
• There would be special package for special occasions (like package for the
Xmas season, valentine. . . Etc.)
• Encourage...
The following categories are available:
• Sport: mostly games and some apps for the sport addict
• Kids: 4-10 years old.
•...
The ZGM Proposal
Key responsibilities – ZGM
• All contractual and other arrangements with developers and for
the continued maintenance, qua...
Key responsibilities – Partner
• Active promote, market and support the appstore to existing and
new subscribers
• Bill, a...
Key responsibilities – Partner
• Periodically communicate to ZGM on matters relating to market
conditions, sales forecasti...
Activity
Responsibilities
ZGM Partner
Customisation R C
Branding R C
Hosting R I
Marketing I R
Payment collection C R
Supp...
Key commercials
- Revenue share model: ZGM shares 50/50 with the partner on net income after
subtracting the costs of mark...
• Finalize contract
• Other key tasks
Task Duration Responsibility
Business Study 3 days ZGroup-Mobile
Negotiation 3 days ...
Questions & Answers
Office: Riad El Solh Square, Esseily Building 7th floor, Beirut, Lebanon.
Tel: +1 (504) 233-2335
www.zgroup-mobile.com or ...
Thank You
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ZGM Appstore Proposal

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ZGroup Mobile is a publisher, developer and aggregator of mobile content (games, ringtones, wallpapers, animations, videos and themes) and services in general. We have established ourselves as leaders in the market of mobile content. We have a wide range catalogue of mobile games covering almost everything, and we added recently several new categories like 3d mobile games, bluetooth mobile games, and network multiplayer mobile games. We are also publishers of mobile content, so if you are a developer of mobile content and would like to have a bigger exposure of your content to new markets, then we can help you with that. As publishers we offer more than 3500 mobile games available to wide range of handsets. We have also developed several bluetooth multiplayer mobile games. Also we developed several famous titles on multiplayer terraplay platform. Our games are also available in more than several langauges: English, French, German, Spanish, Portuguese, Simplified Chinese, Traditional Chinese. We also provide other services for mobile like bluetooth advertising solution (bluemagic), Ad-activator for injecting advertisment into mobile content, Rotto which is an instant messenger client for mobile devices, mslideshow which is a slide show generator suitable for magazines and shows.

Published in: Business

ZGM Appstore Proposal

  1. 1. An Appstore with a twist! Play It Small Play It Mobile
  2. 2. Introduction Consumer behaviour is changing the way that online digital media is being acquired and consumed. ZGroup-Mobile (ZGM) is introducing a new business model to mobile operators that addresses these new trends and ensures that growth in the gaming business does not slow down but accelerates!
  3. 3. Index • Introducing ZGroup-Mobile • Current consumer trends regarding the online consumption of digital media • ZGM’s new business model that adapts to these new trends • The ZGM Appstore • The ZGM Proposal for partner • Key components of project plan and timings • Q & A
  4. 4. • The company was established in February 2002 as a pioneer developer in mobile games/apps. Became a publisher of mobile content in 2005. • ZGM is a leader in the mobile content publishing business. • ZGM has one of the biggest catalogue in the industry. +800,000 games and applications on different platforms. This includes:  Games: +600,000 games: different genres including branded games, multiplayer games, Bluetooth games, 3G games, Hollywood games, Bollywood games. . . etc.  Applications: +200,000 applications: browsers, dictionaries, chatting, educational, health and beauty, business, social, books, services, travel. . . ZGroup-Mobile
  5. 5. 5,928,000, 38% 1,872,000, 15% 4,992,000, 32% 468,000,… 2,340,000, 12% Other Mobile Content Ringtones 38% Wallpapers 15% Videos 32% Themes 3% Animations 12% ZGroup-Mobile
  6. 6. ZGM covers most platforms including Android, BlackBerry, iPhone and Windows Phone with the best premium games and applications. ZGM – Platform Supported
  7. 7. Consumer trends regarding the online acquisition and consumption of digital media
  8. 8. “As you look at our North American media growth rates, one thing that we are seeing is certainly a shift from a textbook standpoint, from purchase to rental,” Amazon CFO Tom Szkutak told analysts on Thursday. “More customers also are renting rather than buying digital media”, Szkutak said. … Amazon has made streaming media so easy that the practical incentive to buy diminishes….. You never really have to “have” it. http://www.wired.com/2014/10/apple-amazon-problem-people-dont- want-buy-stuff-anymore/ Current consumer trends - Amazon
  9. 9. The Wall Street Journal, citing anonymous sources, reported that digital music sales on iTunes had declined 13 percent to 14 percent since the start of the year. This worries the music industry, the Journal said, because Apple is the world’s biggest seller of music. If fewer people are buying music from Apple, fewer people are probably buying music, period. The reason is obvious, and much as with Amazon, it’s a problem Apple is largely responsible for creating. The rise of streaming music apps wouldn’t be possible without powerful, portable, connected digital devices that have access to significant bandwidth for transferring data quickly http://www.wired.com/2014/10/apple-amazon-problem-people-dont- want-buy-stuff-anymore/ Current consumer trends - Apple
  10. 10. Tencent’s provisional results were reported in the Business Day newspaper in September 2015 “Smartphone games, a priority for the company as it seeks to offset declining popularity of PC gaming, appeared to be hardest hit. Mobile gaming revenue grew by only 11% year on year………………. Growth is well below expectations… Current consumer trends - Naspers
  11. 11. • The main business model for games is pay-per-download. • Advergaming is also popular. Users hate advertisements as it consumes their bandwidth! To get rid of it they have to pay so we get back to pay-per-download model! • In-app purchase is popular (but less so) but many users complain that it is more expensive than pay per download. • In many cases users have to buy 4 or more different applications before they find the one application that they enjoy. • Users want to try and replace applications quickly without it costing them a lot of money! Current consumer trends - Gaming
  12. 12. • The current model is not suitable to the mass market who purchased a phone for only 60USD! • All existing gaming purchase options are expensive! • Users are unable to explore and have fun with the store. They always have to pay and they take more time to buy a product. • Users go to piracy sites. • All of the above means less income to operators and less value for money for end-users! • Something has to change! Current consumer trends - Gaming
  13. 13. ZGM’s new business model that adapts to these new trends
  14. 14. • Mobile games/apps are becoming an essential part of the daily lives of up to 40% of mobile users. • Smartphones are cheap and prices continue to fall. • Pay per download model is no longer suitable: You cannot expect a user who paid 60USD for a phone to pay up to 2USD for a game or an app! • Pay per download model is obsolete! • ZGM will provide the partner with a tailored appstore for it to run and manage based on a flat subscription model. ZGM’s Solution for Operators and Users
  15. 15. • The "Eat it all" model. • It addresses the new trends in consumer behaviour • A subscription/rental option for gamers. The target market is the mobile users between the ages of 16 and 42. • Users can download as much as they want during the subscription period. • The subscription can be as low as 2USD per month. • ZGM is offering an appstore with thousands of games/apps on a weekly/monthly subscription basis. ZGM’s Solution for Operators and Users
  16. 16. Introducing the ZGM appstore
  17. 17. Store Specifications
  18. 18. • Ability to localize the store & mobile app to local language. • The Appstore will be accessible from the web and mobile. • The content in the store will be chosen wisely from our huge catalog to be specific to the targeted market. • Surely we will find lot of suitable content for the targeted market since we have huge number of games/apps which help us find new content every while to add and keep the user attracted to explore the treasure every time he subscribe to the store. • It integrates with different payment methods: premium SMS, USSD payment, credit cards ..etc. Store Specifications
  19. 19. • Profile building for users is enabled. • The store will be like a future HUB between developers and users. Users can post ideas on the forum and local developers can implement them into apps and upload them to the store • The store have a local category that might be interesting/relevant only to people in one country • There is a native android/iPhone mobile application. Store Specifications
  20. 20. Store Content
  21. 21. • There would be special package for special occasions (like package for the Xmas season, valentine. . . Etc.) • Encourage local developers to add apps to the store! • Multiple pricing points are possible (weekly/monthly). • Store content will be updated on a weekly basis (50 new games added). • All mobile apps will be automatically updated to latest versions. • Store will start with a package of 2000 to 3000 apps. • Users can rate the content in the store which help us find the suitable content to the market and keep it in the store while changing those who get low rating. Store Content
  22. 22. The following categories are available: • Sport: mostly games and some apps for the sport addict • Kids: 4-10 years old. • Education: for universities and students targeted • Teens/boys • Teens/girls • Women • Men • The Elderly • Business: for companies • Religious: for church groups • Lots more…. Store Content
  23. 23. The ZGM Proposal
  24. 24. Key responsibilities – ZGM • All contractual and other arrangements with developers and for the continued maintenance, quality and growth of the appstore • The design, development, production and performance of the games and other apps and the appstore. • The legal protection of its trademarks, trade names, copyrights and patents. • Enable the partner to run the appstore and control it and to change and activate/deactivate products for customers. • The technical operation of the appstore, games and other apps, including such issues as hosting, updating and operation. The ZGM Proposal
  25. 25. Key responsibilities – Partner • Active promote, market and support the appstore to existing and new subscribers • Bill, activate, collect subscriptions, provide credit management services, deactivate non-payers and provide customer care services to appstore subscribers. • Assist ZGM locally with the legal protection of ZGM’s trademarks, trade names, copyrights and patents. The ZGM Proposal
  26. 26. Key responsibilities – Partner • Periodically communicate to ZGM on matters relating to market conditions, sales forecasting, product planning and updates, promotional and marketing strategies and content. • Provide monthly reports on the performance of the appstore and provide financial reconciliations supporting the monthly remittance of net subscriptions to ZGM. The ZGM Proposal
  27. 27. Activity Responsibilities ZGM Partner Customisation R C Branding R C Hosting R I Marketing I R Payment collection C R Supplying with content R C Selling I R Tech support R I R: Responsible A: Accountable C: Consulted I: Informed ZGM Proposal – Responsibility Matrix
  28. 28. Key commercials - Revenue share model: ZGM shares 50/50 with the partner on net income after subtracting the costs of marketing (that partner pays) and the costs of hosting (that ZGM pays). This provides a equitable and balanced relationship. - Partner once-off investment: There will be once-off setup fee for to launch the store. This is paid to the developers to guarantee that content on the store will be reserved and maintained on the store! This is to ensure that developers do not withdraw their games/apps from the store after all advertising and the costs of other efforts in setting up the store and the business by both parties have been incurred. The ZGM Proposal
  29. 29. • Finalize contract • Other key tasks Task Duration Responsibility Business Study 3 days ZGroup-Mobile Negotiation 3 days Both Signing Contract 3 days Partner Games/App Selection 7 days Both Branding of the store 7 days Partner Billing Integration (SMSC or USSDC) 4 days ZGroup-Mobile Early Launch (Beta) 15 days Both Official Launch 30 days Partner Key components of project plan & timing
  30. 30. Questions & Answers
  31. 31. Office: Riad El Solh Square, Esseily Building 7th floor, Beirut, Lebanon. Tel: +1 (504) 233-2335 www.zgroup-mobile.com or www.zg-m.com or www.zgmob.com Emails:  Mr. Jan Sharbel (Product Manager of AppStore): jan@zgroup-mobile.com  Mr. Zaher Tello: zaher.tello@zgroup-mobile.com  Ms. Nadia Rezq: nadia@zgroup-mobile.com  Mr. George Shareef: goerge.shareef@zgoup-mobile.com  Mr. Paul Khatib: paul.khatib@zgroup-mobile.com Contact Us
  32. 32. Thank You

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