Shape custom clothiers
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Designers: Ross Dansby, Stephanie Hertel, Karen Jantz, Buck Wimberly
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Shape custom clothiers
- 1. Designing Services & Experiences: Ross Dansby, Stephanie Hertel, Karen Jantz, Buck Wimberly
- 2. HOW THEY SHOP Specific Broad Gift Card/ Needs Needs Promo Hobby Social Involuntary Shopper Shopper Shopper Shopper Shopper Shopper Find my desired color. — — — — Find what fits my body. — — Entertain me. — — Show me options. — Show me what’s new. — Show me what coordinates? —
- 3. WHAT THEY WANT ‣ Educate Me ‣ Make me feel good about myself ‣ Entertain me ‣ Show me what’s new
- 4. WHO THEY ARE Eric Jae Lindsay Tyler ✤ Broad Needs ✤ Needs Based ✤ Hobby/Social ✤ Involuntary Shopper Shopper Shopper Shopper ✤ Upgrading ✤ Budgeter and ✤ Shops for fun ✤ Needs to be wardrobe trend follower ✤ Shops with entertained ✤ Shops alone ✤ Shops alone friends ✤ Shops with girlfriend
- 5. STORE CONCEPT Co-creation + Local Production + Modern Technology _______________________ 21st Century Tailor
- 6. production commercial public semi private private se pr pr pr pu pr mi od iva od b od pr uc te uc lic uc iva tio tio n tio te n n se pr pu m re bli i re iva ta te ta c re pri il il ta va il te
- 9. WELCOME
- 17. WHAT THEY WANT ‣ Educate Me: teaches consumers about their personal style and proper fit ‣ Make me feel good about myself: builds confidence through personal expression ‣ Entertain me: uses digital technology to keep customers engaged ‣ Show me what’s new: being a trusted trend expert
- 18. TECHNOLOGY: Interactive Wall ‣ HD projection technology ‣ Simple software rotates stills, videos, and shows “Now Playing” music
- 19. TECHNOLOGY: High-Tech Dressing Room ‣ Augmented reality technology ‣ Innovative software allows customization ‣ 3D body scanning technology provides accurate measurements
- 20. TECHNOLOGY: Production ‣ Laser cutting technology offers quick and accurate turnaround ‣ Industrial grade sewing machines assemble cut pieces ‣ Industrial grade steamers ensure the clothing looks ready to wear
- 21. TECHNOLOGY: Database-driven offerings ‣ Online quiz and appointment scheduling ‣ Website with a design tool facilitates user-created content ‣ Customers’ style choices are stored to provide suggestions
- 22. OUR BANKROLL ‣ Large initial investment in technology ‣ Low fixed costs over time ‣ High price-point clothing ‣ Low clothing inventory ‣ Few customer refunds
- 23. INVITE THEM IN ‣ Advertising through word of mouth: FB, delivery, quality ‣ Online design studio gets customers excited about their clothes ‣ Making high quality, custom clothing accessible
- 24. KEEP THEM COMING BACK ‣ Value increases as they form a closer relationship ‣ Personal shopper, personal interaction, thank you notes, etc. ‣ Customer involvement in design process ‣ Perfect fit and style ‣ High design with a local experience
- 25. SOURCES: technology ‣ Cornell University College of Human Ecology, “Made to Measure” http://www.bodyscan.human.cornell.edu/scenefe80.html ‣ Zugara http://www.zugara.com ‣ Absolutely Digital, “Tobi.com Augmented Reality Dressing Room” http://absolutelydigital.com/2009/11/tobi-com-augmented- reality-dressing-room/ ‣ Astor and Black Custom Clothier http://astorandblack.com/ab/bepokevisualizer/
- 26. SOURCES: image credits ‣ Dress fabric and base: www.anthropologie.com ‣ Men’s fabric samples: http://astorandblack.com/ab/bespokevisualizer/ ‣ Delivery Truck: http://www.sallyjshim.com/blog/2011/5/13/eat- sweet-lucies.html ‣ Hanger: www.everydayhangers.com ‣ Tag: www.creaturecomfortsblog.com ‣ Misc: http://www.blanklabel.com, http://astorandblack.com