This is a final presentation I showcased in my General Assembly User Experience Design Course. It demonstrates my design process from conceptual to prototype using qualitative research to create a human-centered design approach.

1. NEXT
Basketball Court Locator
Research to Prototype

2. Problem: Pickup Basketball
Culture has been on the decline
since the 90’s.

3. Problem: Ball
Players don’t know if
anyone will actually
be playing when they
show up.

4. Problem: Ball Players seek
new courts and competition to
conquer, but don’t know where
to find them.

5. Solution: An immersive
smartphone app that lets players
discover new courts, see who’s
already playing, and rebuild the
culture and community of the
pickup game.

6. Initial Research
5 Ball Players were
interviewed for 10
minutes about their
preferences for pickup
basketball.
Their info helped create
an affinity diagram to
understand particular
playing habits.

7. Initial Research
From there two
personas were
created to
understand
particular player
habits involved in
playing pickup
basketball.

8. Project Briefs
After creating personas, I wrote out a project brief with a
proposed solution and further investigatory questions.
9/26/2014 Baller Bob Project Brief - Google Docs
https://docs.google.com/document/d/1S727lBnvaXHK3Wyo48L… 1/1
Shane Strassberg
Problem statement
I am Baller Bob. I want to explore and discover new and exciting basketball courts
around the city in order to meet new people and test my skills against different types of
players and competition, but it is time consuming and not always reliable. This makes
me feel discouraged.
Proposed solution to the problem
An app that allows Bob to input his current location and find new courts around the city
with information about the level of competition and the most popular times people play
there.
How this solution solves the problem
The app will have user generated info about the courts around the city, which saves Bob
time and energy while providing him with the new competition he desires and new
people he would like to meet.
Open Questions (for further investigation)
● Does Bob have a phone/tablet for his app?
● Can he invite his friends to follow him on the app?
● Can friends tap into his GPS to locate Bob at a particular court and vice versa?
● Can Bob post his “discovered” courts to other forms of social media?
● Can Bob check-in at a court enough times to become the “King of the Court?”
● Should a companion website exist in tandem with the app?
9/26/2014 Particular Pete Project Brief - Google Docs
https://docs.google.com/document/d/1NoxtAGzPBGMGH3Iwq… 1/1
Shane Strassberg
Problem statement
I am Particular Pete. I am trying to find the “right” basketball court to play on but the
courts around my neighborhood don’t quite fit my criteria because mostly full-court
games are played, they seem very competitive, and I don’t know any of the other
players. This makes me feel intimidated and not want to play.
Proposed solution to the problem
An app that allows Pete to input his current location and search for particular courts
that fit his criteria.
How this solution solves the problem
The app will have user generated info about the courts around the city and allow Pete
to filter his particular interests regarding where and whom he wants to play; as well as
the physical makeup of a court.
Open Questions (for further investigation)
● Does Pete have a phone/tablet for his app?
● Can he invite his friends to follow him on the app?
● Can friends tap into his GPS to locate Pete at a particular court and vice versa?
● Should a companion website exist in tandem with the app?

9. Rough Sketches
I designed several sketches that would
incorporate solutions to these player problems.

10. Paper Prototyping
Paper Prototypes were created to conduct
usability tests on look and function.

11. First Iteration Wireframes

12. First Iteration Wireframes

13. Further Paper Prototyping
After designing initial
wireframes, user testing
was conducted to
determine users basic
understanding of app
functionality and feel.

14. A Golden Path
User testing of paper prototype led
to the creation of a golden path.

15. 2nd Iteration Wireframes

16. 2nd Iteration Wireframes

17. SiteMap
Card Sorting helped to develop
a concrete sitemap.

18. Prototype Wireframes

19. Prototype Wireframes

20. Prototype Wireframes

21. Prototype Wireframes

22. So….
Who’s got
NEXT?