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Mobile Phone Usage Survey Analysis
1. FINDING AND ANALYSIS
QUESTION-1): ARE YOU USING MOBILE PHONE.
0 0
20%
YES
NO
80%
Interpretation
I surveyed 100 respondent out of which 80% (80 respondents) were using the
mobile phones and 20% (20 respondents)were not using any mobile phones
80
2. QUESTION-2): WHICH MOBILE PHONE DO YOU USE FOR BETTER
SERVICE?
10%
10%
20% NOKIA
60%
SAMSUNG
SONY
OTHERS
Interpretation
In 100 sample 60 respondent were using Nokia ,20 respondent were using Samsung
,10respondent were using other companies mobiles.
81
3. QUESTION-3) WHICH COMPANY ‘S MOBILE HAS BETTER PERFORMANCE.
0
5%
NOKIA
30% 40%
SONY
MICROMAX
20%
SAMSUNG
5%
TATA
Interpretation
Out of 100 sample 40 respondent were looking to Nokia 20 to sony ,30 to Samsung
and 5-5 were looking to micromax and Tata docomo for better mobile performance.
82
4. QUESTION-4): WHICH COMPANY HAS BETTER CUSTOMER
RELATIONSHIP
0 0
40% SAMSUNG
60% NOKIA
Interpretation
When I surveyed out of 100 respondents 40(40%)were giving advantage to
Samsung and 60(60%) were going to Nokia for better customer relationship.
5. 83
QUESTION-5): WHICH ONE OF THE FOLLOWING OPTION YOU CHOOSE
WHEN PURCHASING A MOBILE PHONE.
0
5%
10%
MULTIMEDIA
INTERNET OPTION
OTHERS
85%
Interpretation
Out of 100 respondents (85%) were using the multimedia, 10% respondents
were using the internet option and respondents (5%) were using the simple
or other mobile set.
6. 84
QUESTION-6) FOR WHAT REASON YOU CHOOSE THE MOBILE BRAND
0
15%
CONVENIENCE
45% HANDSET
20% COST CONTROL
MULTI OPTIONAL
5%
15% VALUE AND
SERVICES
DISCOUNT
Interpretation
Out of the 100 respondents 45%were preferto convenience handset, 15%
were looking for cost control, 5% were going for multioptional , 20% were
wishing for value and services and 15% were want to discount.
85
7. QUESTION-7) DO YOU FACE ANY DIFICULTY IN YOUR MOBILED PHONE
SEVICES.
0 0
25%
75%
YES
NO
Interpretation
Out of 100 respondents 25% were not facing the any problem and 75%
were facing the problem with the services.
86