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FINDING AND ANALYSIS

QUESTION-1): ARE YOU USING MOBILE PHONE.



                                0        0

                    20%



                                                                      YES
                                                                      NO



                                               80%




Interpretation

     I surveyed 100 respondent out of which 80% (80 respondents) were using the
     mobile phones and 20% (20 respondents)were not using any mobile phones




                                    80
QUESTION-2): WHICH MOBILE PHONE DO YOU USE FOR BETTER

SERVICE?




                        10%
              10%


        20%                                               NOKIA
                                                    60%
                                                          SAMSUNG
                                                          SONY
                                                          OTHERS




Interpretation

In 100 sample       60 respondent were using Nokia ,20 respondent were using Samsung
,10respondent were using other companies mobiles.




                                        81
QUESTION-3) WHICH COMPANY ‘S MOBILE HAS BETTER PERFORMANCE.




                     0
                   5%
                                                       NOKIA
        30%                     40%
                                                       SONY

                                                       MICROMAX
                    20%
                                                       SAMSUNG
       5%
                                                       TATA




Interpretation

Out of 100 sample 40 respondent were looking to Nokia 20 to sony ,30 to Samsung

and 5-5 were looking to micromax and Tata docomo for better mobile performance.




                                  82
QUESTION-4):     WHICH       COMPANY        HAS      BETTER      CUSTOMER

RELATIONSHIP


                              0   0



                                                    40%                  SAMSUNG


         60%                                                             NOKIA




Interpretation

     When I surveyed out of 100 respondents 40(40%)were giving advantage to
     Samsung and 60(60%) were going to Nokia for better customer relationship.
83


QUESTION-5): WHICH ONE OF THE FOLLOWING OPTION YOU CHOOSE

WHEN PURCHASING A MOBILE PHONE.




                                 0

                            5%
                  10%



                                                              MULTIMEDIA
                                                              INTERNET OPTION
                                                              OTHERS
                                          85%




Interpretation

     Out of 100 respondents (85%) were using the multimedia, 10% respondents
     were using the internet option and respondents (5%) were using the simple
     or other mobile set.
84
  QUESTION-6) FOR WHAT REASON YOU CHOOSE THE MOBILE BRAND




                                0

                    15%
                                                                CONVENIENCE
                                            45%                 HANDSET
        20%                                                     COST CONTROL

                                                                MULTI OPTIONAL
              5%
                          15%                                   VALUE AND
                                                                SERVICES
                                                                DISCOUNT




Interpretation


      Out of the 100 respondents 45%were preferto convenience handset, 15%
      were looking for cost control, 5% were going for multioptional , 20% were
      wishing for value and services and 15% were want to discount.




                                     85
QUESTION-7) DO YOU FACE ANY DIFICULTY IN YOUR MOBILED PHONE

SEVICES.



                                   0     0


                                                  25%




             75%
                                                                        YES
                                                                        NO




Interpretation

     Out of 100 respondents 25% were      not facing the any problem and 75%
     were facing the problem with the services.




                                   86

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Mobile Phone Usage Survey Analysis

  • 1. FINDING AND ANALYSIS QUESTION-1): ARE YOU USING MOBILE PHONE. 0 0 20% YES NO 80% Interpretation I surveyed 100 respondent out of which 80% (80 respondents) were using the mobile phones and 20% (20 respondents)were not using any mobile phones 80
  • 2. QUESTION-2): WHICH MOBILE PHONE DO YOU USE FOR BETTER SERVICE? 10% 10% 20% NOKIA 60% SAMSUNG SONY OTHERS Interpretation In 100 sample 60 respondent were using Nokia ,20 respondent were using Samsung ,10respondent were using other companies mobiles. 81
  • 3. QUESTION-3) WHICH COMPANY ‘S MOBILE HAS BETTER PERFORMANCE. 0 5% NOKIA 30% 40% SONY MICROMAX 20% SAMSUNG 5% TATA Interpretation Out of 100 sample 40 respondent were looking to Nokia 20 to sony ,30 to Samsung and 5-5 were looking to micromax and Tata docomo for better mobile performance. 82
  • 4. QUESTION-4): WHICH COMPANY HAS BETTER CUSTOMER RELATIONSHIP 0 0 40% SAMSUNG 60% NOKIA Interpretation When I surveyed out of 100 respondents 40(40%)were giving advantage to Samsung and 60(60%) were going to Nokia for better customer relationship.
  • 5. 83 QUESTION-5): WHICH ONE OF THE FOLLOWING OPTION YOU CHOOSE WHEN PURCHASING A MOBILE PHONE. 0 5% 10% MULTIMEDIA INTERNET OPTION OTHERS 85% Interpretation Out of 100 respondents (85%) were using the multimedia, 10% respondents were using the internet option and respondents (5%) were using the simple or other mobile set.
  • 6. 84 QUESTION-6) FOR WHAT REASON YOU CHOOSE THE MOBILE BRAND 0 15% CONVENIENCE 45% HANDSET 20% COST CONTROL MULTI OPTIONAL 5% 15% VALUE AND SERVICES DISCOUNT Interpretation Out of the 100 respondents 45%were preferto convenience handset, 15% were looking for cost control, 5% were going for multioptional , 20% were wishing for value and services and 15% were want to discount. 85
  • 7. QUESTION-7) DO YOU FACE ANY DIFICULTY IN YOUR MOBILED PHONE SEVICES. 0 0 25% 75% YES NO Interpretation Out of 100 respondents 25% were not facing the any problem and 75% were facing the problem with the services. 86