Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

2010.gada IGAUNIJAS mediju reklāmas tirgus un 2011.gada prognozes

689 views

Published on

ESTONIA: Y2010 media advertising market overview

Igaunijas mediju reklāmas tirgus apjomi, sākot no 2005.gada līdz 2010.gadam. Apkopoti TNS Igaunija, publiskotie tirgus dati un mediju aģentūras Starcom 2011.gada prognozes.

Published in: Business
  • Be the first to comment

  • Be the first to like this

2010.gada IGAUNIJAS mediju reklāmas tirgus un 2011.gada prognozes

  1. 1. EStONIA: Media adVerTisingmarkeT oVerVieW Y2010
  2. 2. Estonia media advertising marketdeclined by 6,8% in 2010 vs. 2009
  3. 3. Media billings declining by 6,8% +29,7% 150 Difference in Net spending, EUR -3% Y2010 vs. Y2009 +20,6% 125 -36,2 Media 114,5 % 111,1 +15,5% TV +1,4%Net EUR, millions 100 Radio - 6,9% 88,3 -6,8% Newspaper - 19,8% 73,2 70,9 75 66,0 Magazine - 13,8% 63,4 OOH +1,3% 50 Internet +6,6% Cinema not available 25 Total Market - 6,8% 0 2004 2005 2006 2007 2008 2009 2010 • Decline in advertising net spending for non-TV media: highest drop in newspapers (-19,8%) followed by magazines (-13,8%) and radio (-6,9%) • TV (+1,4%), outdoor (+1,3) and internet (+6,6%) managed to increase their investments vs. last year Data source: TNS Emor
  4. 4. TV increases market share by ~2pp,reaching 31% SOS Y2009 Y2010 Internet Internet 13% 15% Newspapers Outdoor Newspapers 29% 8% 33% Outdoor 9% Radio 10% Radio 10% M agaz ines 6% M agaz ines 7% TV TV 31% 29% • Changes in ad spending share: TV (+2pp) and print (-5pp). Other media SOM fluctuations are within range of ~2 pp • First time in the history TV media gained higher SOS than Newspapers and became 1st top media by SOS (31%) Data source: TNS Emor
  5. 5. Starcom forecasts Y2011Estonian advertising marketwill grow by 12%
  6. 6. Starcom forecasts Y2011 Estonia advertisingmarket will grow by 12% 150 -3% +29,7% 125 -36,2 114,5 % 111,1 +20,6% Net EUR, millions 100 -6,8% +15,5% 88,3 +12 % 73,2 70,9 74,0 75 66,0 63,4 50 25 0 2004 2005 2006 2007 2008 2009 2010 2011* • Estonian advertising market is expected to grow in 2011 - at the moment estimated increase for 2011 is 12%. Data source: TNS Emor, Starcom predictions
  7. 7. Estonia advertising market is expected torecover slightly better than Central & EasternEurope markets in Y2011 50%Year on year % change for media billings Central & Estern europe Estonia 40% 30% 20% 12% 13% 10% 7% 8% 0% Y08 vs. Y07 Y09 vs. Y08 Y10 vs. Y09 Y11 vs. Y10 -10% -7% -3% -20% -30% -25% -40% -36% -50% Data source: TNS Emor, Starcom preditions Zenith Optimedia market predictions
  8. 8. © Starcom

×