To collect the data to
    find out the
     awareness
         of
   Chinese mobile
          in
   Indian market.
CURRENT SCENARIO OF MOBILE
                             Falling Tariffs and Rising Incomes
    MARKET IN INDIA



        ...
TELEPHONIC INTERVIEW   Q
                       U
DATA COLLECTION        E
                       S
                      ...
NOKIA
                                                    MOTOROLA
           OTHERS, 16.82
                              ...
< 13 YRS
                            1%
              > 40 YRS
                         14-18 YRS               < 13 YRS
 ...
45%
                       CUSTOMER ANALYSIS
40%

35%

30%

25%

20%

15%

10%

5%

0%
      MORE FEATURES   LESS FEATURES...
34%   CUSTOMER ANALYSIS
35%                                          31%


30%
          23%
25%


20%

                  ...
CUSTOMERS FEEDBACK
ABOUT CHINESE MOBILE
QUALITY
                           CUSTOMER FEEDBACK



       POOR                                  21.00%


       FAIR ...
CUSTOMERS FEEDBACK

                35.00%
   25.00%                  30.00%




                                     10.0...
WARRANTY




                                         58%

                             35%

           0%       7%


    ...
70%                               65%

60%
50%
40%                                          30%
30%
20%
10%               ...
40%
40%               35%
35%
30%   25%
25%
20%
15%
10%
5%                                  0%
0%
      EXCELLENT     GOOD...
FARCASTING SALES IN LAKHS
                           FARCASTING SALES IN LAKHS




  4.5    4.75    4.85     5.23     6.32...
Collaborate with small players to gain a
       Provide Service Centers
                                           brand n...
PRESENTED BY
ANKUR ARORA
9953065066
Business Research
Business Research
Business Research
Business Research
Business Research
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Business Research

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A Small Research on the reasons of the failure of chinese mobiles..

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Business Research

  1. 1. To collect the data to find out the awareness of Chinese mobile in Indian market.
  2. 2. CURRENT SCENARIO OF MOBILE Falling Tariffs and Rising Incomes MARKET IN INDIA Explosive Growth 500 Million by 2010
  3. 3. TELEPHONIC INTERVIEW Q U DATA COLLECTION E S T I O N N A I R E ONLINE SURVEY
  4. 4. NOKIA MOTOROLA OTHERS, 16.82 NOKIA, 19.65 SAMSUNG SONY ERRICSON LG TATA, 4.34 RELIANCE TATA RELIANCE, 4.12 OTHERS MOTOROLA, 17.54 LG, 6.45 SONY ERRICSON, 18.32 SAMSUNG, 12.76
  5. 5. < 13 YRS 1% > 40 YRS 14-18 YRS < 13 YRS 8% 12% 14-18 YRS 19-24 YRS 30 - 39 YRS 25-29 YRS 16% 30 - 39 YRS > 40 YRS 19-24 YRS 36% 25-29 YRS 27%
  6. 6. 45% CUSTOMER ANALYSIS 40% 35% 30% 25% 20% 15% 10% 5% 0% MORE FEATURES LESS FEATURES AT MORE FEATURES LESS FEATURES AT AT LOW PRICE LOW PRICE AT HIGH PRICE HIGHER PRICE
  7. 7. 34% CUSTOMER ANALYSIS 35% 31% 30% 23% 25% 20% 12% 15% 10% 5% 0% QUALITY PRICE WARRANTY TECHNOLGY
  8. 8. CUSTOMERS FEEDBACK ABOUT CHINESE MOBILE
  9. 9. QUALITY CUSTOMER FEEDBACK POOR 21.00% FAIR 30.00% SATISFARTORY 20.00% EXCELLENT 29.00% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%
  10. 10. CUSTOMERS FEEDBACK 35.00% 25.00% 30.00% 10.00% ATTRACTIVE AFFORDABLE AVERAGE HIGH
  11. 11. WARRANTY 58% 35% 0% 7% LIFETIME YERALY QUATERLY NO WARRANTY
  12. 12. 70% 65% 60% 50% 40% 30% 30% 20% 10% 5% 0% 0% EXCELLENT GOOD LIMITED NO SERVICE CUSTOMERS FEEDBACK
  13. 13. 40% 40% 35% 35% 30% 25% 25% 20% 15% 10% 5% 0% 0% EXCELLENT GOOD FAIR BAD
  14. 14. FARCASTING SALES IN LAKHS FARCASTING SALES IN LAKHS 4.5 4.75 4.85 5.23 6.32 7.01 8.54 10.65 2001 2002 2003 2004 2005 2006 2007 2008
  15. 15. Collaborate with small players to gain a Provide Service Centers brand name …Ex. FLY, SPICE etc Build trust for the product among the Create awareness through Advertisements consumers and promotions Install a manufacturing unit in India Exclusive Showroom
  16. 16. PRESENTED BY ANKUR ARORA 9953065066

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