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STRONG SOLDIERS, STRONG TEAMS!
UNCLASSIFIED
STRONG SOLDIERS, STRONG TEAMS! UNCLASSIFIED ANGORA RESOLVE 10
• Theater/Regional Security Cooperation, Ready Forces, Proven Partners
Themes
• Audiences are aware of USAREUR’s current and future value by
highlighting how it supports the National Security Strategy through
mission, roles and responsibilities.
• Audiences are aware of U’R security cooperation, partnership building
activities.
• Audiences are informed of U’R role in preserving and enhancing NATO
interoperability and facilitating multinational training.
Communication Objectives
• (1) BG military, civilian leadership and key stakeholders
• (2) NATO and Regional Partners Key Defense Stakeholders
• (3) U.S. Key defense stakeholders, BG population, and USAREUR
Community.
Primary Audiences
• Opening/Closing ceremonies, DV/Media Day, Senior Leader
Engagements, Cultural day.
Key Engagement Events
SG ‘14 Communication Plan
1
STRONG SOLDIERS, STRONG TEAMS!
UNCLASSIFIED
STRONG SOLDIERS, STRONG TEAMS! UNCLASSIFIED ANGORA RESOLVE 10
• Coordinate with Host Nation and Embassy for potential media
engagements during exercise.
• Micro SG14 website established featuring SG13 content.
Pre-Exercise
• Media Day engagement with national/international media outlets.
• Messaging by senior leaders and participants during media events.
• Internal photo and video coverage. Distribute photos, releases via
social media (Flickr, Facebook, and Twitter) and DVIDS.
• Aggressive Media Outreach/ Releases via traditional media venues,
social media.
Execution
• SG14 video spot rotation on AFN/Pentagon Channel for 90 days.
• Assess impact of communication efforts and refine processes.
Post Exercise
SG ‘14 Communication Plan
2

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Saber Guardian 2014 Communication Plan

  • 1. STRONG SOLDIERS, STRONG TEAMS! UNCLASSIFIED STRONG SOLDIERS, STRONG TEAMS! UNCLASSIFIED ANGORA RESOLVE 10 • Theater/Regional Security Cooperation, Ready Forces, Proven Partners Themes • Audiences are aware of USAREUR’s current and future value by highlighting how it supports the National Security Strategy through mission, roles and responsibilities. • Audiences are aware of U’R security cooperation, partnership building activities. • Audiences are informed of U’R role in preserving and enhancing NATO interoperability and facilitating multinational training. Communication Objectives • (1) BG military, civilian leadership and key stakeholders • (2) NATO and Regional Partners Key Defense Stakeholders • (3) U.S. Key defense stakeholders, BG population, and USAREUR Community. Primary Audiences • Opening/Closing ceremonies, DV/Media Day, Senior Leader Engagements, Cultural day. Key Engagement Events SG ‘14 Communication Plan 1
  • 2. STRONG SOLDIERS, STRONG TEAMS! UNCLASSIFIED STRONG SOLDIERS, STRONG TEAMS! UNCLASSIFIED ANGORA RESOLVE 10 • Coordinate with Host Nation and Embassy for potential media engagements during exercise. • Micro SG14 website established featuring SG13 content. Pre-Exercise • Media Day engagement with national/international media outlets. • Messaging by senior leaders and participants during media events. • Internal photo and video coverage. Distribute photos, releases via social media (Flickr, Facebook, and Twitter) and DVIDS. • Aggressive Media Outreach/ Releases via traditional media venues, social media. Execution • SG14 video spot rotation on AFN/Pentagon Channel for 90 days. • Assess impact of communication efforts and refine processes. Post Exercise SG ‘14 Communication Plan 2