The technical foundation of a new, decentralized and distributed data economy The recent ruling of Italian State Court to fine Facebook established that consumers’ data has economic value and represents a counter-performance for online services offered by digital platforms. This enables consumers with bargaining power, involving them into the data monetization cycle. However, only by ensuring consumers’ ownership rights over their data can this data be monetized in a straightforward manner. In fact, as a consequence of the widespread adoption of connected devices generating continuous flows of data, the focus should shift from the concept of Data Privacy – protection of data sets from access by unauthorised parties – to the concept of Data Ownership – freely granting and revoking data access to legitimate parties. Consumers’ data is the new oil yet Privacy Laws regarding sharing data with third parties limit Data Monetization opportunities. The reason why compliance is difficult is of a technical nature: all current data sharing platforms are centralized and have exclusive control over third party access to consumers’ data. By decentralizing data access control and putting it back into the hands of legal data owners, Companies can create their own Data Streams Marketplaces involving customers and business partners in a data monetization cycle that is GDPR compliant by design.

1. EcoSteer 2021 all rights reserved
Data Ownership for a new Distributed
and Decentralized Data Economy
Elena Pasquali CEO
elena.pasquali@ecosteer.com

2. What is Personal Data?

8. Apple $2.180T
Microsoft $1.817T
Amazon $1.637T
Alphabet $1.42T
Tecent $916.03B
Tesla $749.93B
Facebook $744.83B
The largest Companies by Market Cap
in the world

9. ....[Fastweb] has violated the data protection discipline by deploying
a plurality of data treatments for marketing purposes – including [....]
the transmission of [consumer] data to its partners [....] in execution
of commercial agreements – in the absence of a valid consent
(9 July 2020, [9435753])
“
The provider of an online service that commercially exploits the data of its users cannot present its services to the public as free; the supplier must provide "sufficient information, in the registration process, about the commer
THIRD PARTY DATA SHARING: GPDP (ITALIAN PRIVACY AUTHORITY) VS.
VODAFONE, WIND-TRE, ENI GAS & LUCE, FASTWEB, IREN MERCATO
Full transparency over data transmission chain is mandatory:
one single consent at the beginning of the chain is not
admissible

10. August 6, 2019

11. The provider of an online service that commercially exploits users’
data cannot present its services to the public as free; the provider
must provide "sufficient information, in the registration process,
about the commercial value of data and the commercial purpose
pursued
(CDS Sez.VI 23/03/21 N.2630)
“
The provider of an online service that commercially exploits the data of its users cannot present its services to the public as free; the supplier must provide "sufficient information, in the registration process, about the commer
DATA MONETIZATION: ITALIAN STATE COURT (CDS) VS.FACEBOOK
The relationship between Platform and User now
becomes a commercial transaction, regulated by
both Privacy & Consumers’ laws

12. How can we reconcile
Privacy Laws with
the Data Economy?

13. We need a Copernican Revolution

14. THEN:
Protect data sets
at the collection point

15. NOW:
protect IoT Data Streams
at the generation point

16. The Data Broker controls Data
Users’ access to data
Data Users request data access
to the Data Broker owner
Not Granted
Granted
Data Owner has NO control over
Data Users access to data
From a Centralized Data Economy

17. To a Decentralized Data Economy
Data Broker cannot control
third-party access to data
Data Users request data access
to the Data Owner
Blockchain-based
Data Ownership Platform
Not
Granted
Granted
Data Owner has FULL control
over Data Users access to data
Data Ownership Platform

20. EcoSteer Technology transforms Data Brokers
into neutral “Data Intermediaries”
EU Data Governance Act

21. User 4
User N
Control access to
Real time data streams
User 3
A multicast end-to-end encryption that enables
GDPR compliant Corporate Data Exchange Hubs
User 2
User 1
GDPR COMPLIANCE BY DESIGN

22. Data Owners
Control access to
their data
Grant and revoke

23. DATA
TOKEN
PRODUCTS & SERVICES
TOKEN
Data User 2
Data User 1
Data User 4
Data User N
Data User 3
Data Streams Tokenization
can incentivize data sharing
GDPR COMPLIANCE AS A BUSINESS OPPORTUNITY

24. Data Owners Get
rewarded for
sharing their data
Exchange data streams with tokens

25. DATA
TOKENS
PRODUCTS & SERVICES
TOKENS
User 2
User 1
User 4
User N
User 3
Data Ownership Platform for Corporate
Data Streams Marketplaces
GDPR COMPLIANCE AS A BUSINESS OPPORTUNITY

26. Data from a single energy meter is worth between €60
(EcoSteer Focus Groups with potential data users ) and
€108 (CUORA CONSULTING) per year/per data user
The Value of Data
Data from a single car is worth between €150 (FIAT 2021)
and €348 (Focus Groups CUORA CONSULTING) per
year/per data user
Training/Mindfulness/Steps Data from a single citizen is
worth ca. CHF600 (CSS Insurance/Sweatcoin) per year/per
data user

27. Revenues for the Data Owner Revenues for the Marketplace
€150 x 10 Data Users = €1500/year €1500 x 10% transaction fee =
€150/year from each consumer
Assumptions: €150 per car per year/per Data User
and 10 Business Partners (Data Users)
Corporate Data Streams Marketplaces generate
value for all stakeholders

28. Individuals should be […] empowered to be in control of their data […] New
decentralised digital technologies such as blockchain offer a further possibility
for both individuals and companies to manage data flows and usage, based on
individual free choice and self-determination […] along with various
compensation models.
“
European Strategy for Data, 19/2/2020 COM (2020) 66 final
EcoSteer Technology is aligned with
the European Data Strategy

29. Our vision is to have
the Data Ownership Platform installed on
every connected device on the Planet
Making multicast end-to-end encryption
the universal means to exercise data access control
OUR VISION
50Bn connected devices by 2030

30. Elena Pasquali CEO
elena.pasquali@ecosteer.com
WE SEEK PARTNERS
To build a new decentralized
data economy, together