DATA DRIVEN MARKETING IS NOT INNOVATIVE! People-based marketing and Data Everywhere moves to the center Personal Data Bank

1. Personal Data Banking
Powered by Private
Blockchain
Monitored by TÜV

2. What is idento.one?
2
A blockchain based infrastructure for exchanging data
between consumers and companies, on terms defined by
consumers.
Register
Add
accounts
Procure
Consent
Control
transaction

3. Creating a new data
ecosystem
Combining the personal data from United Internet with those
of major publisher and adding offline data to it…
…and this all controlled by the consumer in a system
designed to comply with the strongest GDPR and ePrivacy
regulations.
White Label Solution - operated by United Internet.
Value proposition

4. Offering complete new B2B
services
GDPR as a Service – securing compliance to the new
European data protection regulations as a service for all of
United Internets B2B customers.
Blockchain as a Service – providing secure data storage
and distribution to all of United Internets B2B customers.
Value proposition

5. The new ecosystem
Telco
Consumer
Companies
wanting data
Marketplace
Smart
contract
Request
Publisher
Offline data
Which additional players are
crucial for this ecosystem?
Bank Insurance
Having United Internet and major
publisher in this ecosystem, the other
participants will join automatically!
idento.one Blockchain

6. Business model
Monetizing on sale of data and services.
1 Provide GDPR compliance for companies as a Service
2
Consumer
Companies
wanting data
or providing
services
60 %
40 %
€
Companies

7. Business model
What is actually in it for the consumer?
Consumer
Company
€
• Mobile contract
• Subscription
• Bank loan
• Insurance policy
• E-Commerce purchase
• Electricity contract
• Car
The consumer will earn himself a kick-back in exchange of his
data for everyday transactions: