This document examines how consumers spend their mornings online and the implications for marketers. Some key points:
1. 58% of online consumers check email first in the morning, followed by 11% checking Facebook.
2. Consumers who check email tend to be more task-oriented and motivated by deals, while those checking Facebook first are more socially-motivated.
3. Marketers should understand consumers' morning online habits to identify the best channels and tones for marketing messages. Balancing entertainment, information and deals across channels is important.
Subscribers, Fans, & Followers #11 The Digital Kingdom(1)sharpm
This document summarizes key findings from a study about how UK consumers engage with brands through email, Facebook, and Twitter. It finds that 93% of online UK consumers are email subscribers, 45% are Facebook fans, and 7% are Twitter followers. Younger consumers aged 18-24 are most likely to be Facebook fans and Twitter followers, while those aged 25-34 are most likely to be email subscribers. The report aims to provide insights for marketers on how to effectively utilize these channels to communicate with their target audiences in the UK.
Social media has reshaped social networks and interactions in advertising. It has transitioned marketing from one-way communication to two-way engagement where consumers can like, share, and comment about brands. While only a small portion of advertising dollars are currently spent on social media campaigns, this percentage is growing. Brands are focusing on cultivating relationships and loyalty through meaningful engagement and content on social platforms like Facebook and Twitter. Hashtags have also become important for increasing visibility and measuring responses to campaigns. Marketers are advised to choose the most appropriate social media for their target audience and build a strong profile through regular posting and interaction.
The document discusses key marketing trends to watch in 2013, including increased media fragmentation with customers using multiple devices, smartphone adoption reaching half the US population, and content marketing remaining important. It also notes that Facebook continues to be dominant but users are seeing more branded content, while Twitter is becoming more popular despite lower usage. Marketers must adapt to reach customers across many platforms and devices with compelling content.
The Twitter campaign run by the organization "Just Label It" aimed to raise awareness about genetically modified foods. An analysis found the campaign correlated with an increase in online conversations about GMOs, especially on Twitter and in traditional media. While the campaign did not directly increase mentions of "Just Label It", it appeared to successfully spark more interest in its issue of labeling genetically modified food ingredients.
1) While email marketing drives nearly half of online purchases, consumers say email only moderately increases purchase likelihood. Email is seen as a reminder of existing brand affinity rather than a driver of new purchases.
2) Consumers are more likely to "like" or follow brands on Facebook and Twitter for social and interest-based reasons rather than purchase influence. These actions increase overall brand affinity and trust more than directly influencing purchases.
3) Direct marketing channels like email and voucher sites have a stronger influence on actual purchases compared to social media. However, social media better increases brand recommendation and overall likelihood to buy in the future through growing affinity and trust.
Alicia uses Facebook to keep track of friends and family and see what is happening in their lives since she is a social person with many relationships. She may be addicted to Facebook because it allows her to maintain connections with her large social network. Deal seekers, who make up 30% of online consumers, actively seek out promotional content, deals, discounts and sales across email, Facebook and Twitter to find exclusive offers and savings. They rely on ratings and reviews on retailer sites when considering purchases.
Subscribers, Fans, & Followers #11 The Digital Kingdom(1)sharpm
This document summarizes key findings from a study about how UK consumers engage with brands through email, Facebook, and Twitter. It finds that 93% of online UK consumers are email subscribers, 45% are Facebook fans, and 7% are Twitter followers. Younger consumers aged 18-24 are most likely to be Facebook fans and Twitter followers, while those aged 25-34 are most likely to be email subscribers. The report aims to provide insights for marketers on how to effectively utilize these channels to communicate with their target audiences in the UK.
Social media has reshaped social networks and interactions in advertising. It has transitioned marketing from one-way communication to two-way engagement where consumers can like, share, and comment about brands. While only a small portion of advertising dollars are currently spent on social media campaigns, this percentage is growing. Brands are focusing on cultivating relationships and loyalty through meaningful engagement and content on social platforms like Facebook and Twitter. Hashtags have also become important for increasing visibility and measuring responses to campaigns. Marketers are advised to choose the most appropriate social media for their target audience and build a strong profile through regular posting and interaction.
The document discusses key marketing trends to watch in 2013, including increased media fragmentation with customers using multiple devices, smartphone adoption reaching half the US population, and content marketing remaining important. It also notes that Facebook continues to be dominant but users are seeing more branded content, while Twitter is becoming more popular despite lower usage. Marketers must adapt to reach customers across many platforms and devices with compelling content.
The Twitter campaign run by the organization "Just Label It" aimed to raise awareness about genetically modified foods. An analysis found the campaign correlated with an increase in online conversations about GMOs, especially on Twitter and in traditional media. While the campaign did not directly increase mentions of "Just Label It", it appeared to successfully spark more interest in its issue of labeling genetically modified food ingredients.
1) While email marketing drives nearly half of online purchases, consumers say email only moderately increases purchase likelihood. Email is seen as a reminder of existing brand affinity rather than a driver of new purchases.
2) Consumers are more likely to "like" or follow brands on Facebook and Twitter for social and interest-based reasons rather than purchase influence. These actions increase overall brand affinity and trust more than directly influencing purchases.
3) Direct marketing channels like email and voucher sites have a stronger influence on actual purchases compared to social media. However, social media better increases brand recommendation and overall likelihood to buy in the future through growing affinity and trust.
Alicia uses Facebook to keep track of friends and family and see what is happening in their lives since she is a social person with many relationships. She may be addicted to Facebook because it allows her to maintain connections with her large social network. Deal seekers, who make up 30% of online consumers, actively seek out promotional content, deals, discounts and sales across email, Facebook and Twitter to find exclusive offers and savings. They rely on ratings and reviews on retailer sites when considering purchases.
This document discusses a research report about consumers terminating their relationships with brands through social media channels like email, Facebook, and Twitter, dubbed "The Social Break-Up." The report explores consumers' motivations and actions for disengaging from brands on these channels. It finds that consumers will unsubscribe, unfollow, or ignore brands' communications if the interactions fail to feel relevant, engaging or respectful of the consumer's privacy preferences over time. The report aims to help marketers better understand relationship building and maintenance across interactive channels from start to finish.
Subscribers, Fans & Followers The Social Break UpNina LaRouche
This document discusses consumers' motivations and actions when terminating their relationships with brands through email, Facebook, and Twitter. It explores why consumers end brand relationships, how they go about terminating these relationships, and the impact of this "social break-up" on consumers' intent to do business with brands in the future. The document analyzes data from surveys on consumers' reasons for unsubscribing from email lists, unfollowing brands on social media, and their expectations of how brands should engage with them after establishing a connection online.
The Social Break-Up - FEB2011 (Exact Target)Sociatria.com
La octava entrega de la serie "Suscribers, fans and followers" analiza en esta ocasión los motivos que llevan a los usuarios a darse de baja de una newsletter, Facebook o Twitter.
eMarketer Webinar: Tips for Reaching & Engaging the Elusive MillennialeMarketer
Join eMarketer CEO Geoff Ramsey to learn best practices, case studies and the latest strategies for marketing to millennials online in this eMarketer webinar.
http://www.emarketer.com/blog/index.php/emarketer-webinar-tips-marketers/
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
Understanding the Need
This document analyzes the social media presence of top eCommerce players in India. It examines their performance across platforms like Facebook, Twitter, and YouTube in terms of metrics like reach, engagement, growth, response time and sentiment analysis. Overall, eBay India, Flipkart and Myntra have the strongest social media presence while Jabong and Yebhi need improvements in restricting conversations and keeping profiles protected.
Social Media Health of eCommerce Players in India [Report]Social Samosa
This report considers the top players in the eCommerce industry and seeks to understand their digital presence in terms of social presence and online reputation.
1 Million Twitter Users: New Research on People Who Follow BRANDSMohamed Mahdy
This study analyzed over 1 million followers of the top 10 global brands on Twitter to identify characteristics of brand followers. It found that 14% of users followed more than one of the brands, with 26% of Burberry's followers also following Louis Vuitton. Most users (68%) tweeted at least once per month on average. The study provides insights into common interests of brand followers through their Twitter profiles to help marketers better understand and engage with their audiences.
Social Media can be a confusing and overwhelming medium for marketers. New platforms burst onto the scene and rise (like Snapchat) or fall (like Meerkat, and Ello). Priorities change- engagement was once the gospel of social, now platforms are preaching reach.
This document sets out to cut through the clutter, giving a set of pointers and considerations for how brands can best succeed on social media.
The document outlines a Facebook strategy to promote 3M's Pink Hard Hat initiative for breast cancer awareness. It recommends posting 3-5 times per week, including serious posts about breast cancer and awareness as well as fun posts. It also suggests running a giveaway and adding tabs for breast cancer info, photos of people wearing pink hats, and ordering info. Metrics like likes, shares, comments will measure success. A growth strategy includes ads to boost reach among utility workers. An exit strategy is also outlined should the campaign end.
Tumblr Acquisition - Reactions across Social MediaBrand24
David Karp’s decision of selling Tumblr did not meet with the positive public opinion. Some people cannot understand why he would want to get rid of such a promising business, but he had his reasons. First of all, Tumblr needs a COO and cash to keep running and growing. Moreover, the blogging portal does not generate sufficient revenues. Selling it to Mayer solves all those problems and of course makes David Karp rich enough to live off the interest.
Yahoo! has also broad perspectives after the transaction. Tumblr would allow it to reach huge young audience and reinvigorate the image of the company. It is expected that Tumblr will expand Yahoo!’s audience by 50% and to grow traffic by approximately 20%. What is more, Yahoo! has limited mobile reach and mobile usage and nowadays the trend of accesing the Internet via mobile rather that computer is growing. Having Tumblr gives Yahoo! huge opporunities on that field, because more than half of Tumblr’s mobile users use the mobile app on an average of 7 sessions per day.
Both Marissa Mayer and David Karp want to reasure Tumblr’s users that joining to Yahoo! will give the blogging portal more resources to develop and provide its community the product they love.
Fujitsu Graduate and Industrial Placement Career Opportunities 2013Fujitsu UK
This brochure describes the Fujitsu graduate recruitment programme for 2013. For more information, or to apply, visit our website: http://www.fujitsu.com/uk/about/local/jobs/graduates/
=> L'action sociale dans le labyrinthe
1/ Les années gestion
2/ Les années projet
3/ Les années labyrinthe
4/ Explorer quelques chemins
=> Le projet individualisé: de la mobilisation à la production
1/ Risques de malentendu
2/ L'état des lieux
3/ Des enseignements précieux
4/ Des savoir-faire peu formalisés...
5/...et des freins
6/ La phase de mobilisation
7/ La production méthodologique
8/ Le test de la démarche
9/ L'apport de cette démarche
=> Itinéraire d'un dirigeant gâté
1/ Diriger; une équation à deux inconnues
2/ Public ou privé: l'influence du cadre d'exercice
3/ Des missions...
4/...aux formes de légitimité
5/...et aux modes d'organisation des responsabilités
6/ Au delà des différences, l'unité de la fonction
7/ Un numéro d'équilibriste à haute altitude
8/ L'écriture du dirigeant s'inscrit dans la marge ou l'interligne
www.copas.coop
Copas est une société coopérative de conseil, spécialisée dans le domaine des politiques sociales.
Elle a été créée en 1983, et est composée de 7 salariés associés. Implantés en métropole lilloise et en Ile de France, nous intervenons sur tout le territoire. L’esprit coopératif se traduit dans notre organisation:
- une égalité des statuts : tous les salariés sont associés de la SCOT.
- des prises de décisions collectives : un conseil de direction élu tous les 3 ans, des réunions d’équipe bi-mensuelles.
Nous intervenons en conseil stratégique, recherche et développement, conduite de projets, audit et évaluation, formation et développement des ressources humaines... dans les champs de l’action sociale, du développement local et de l’insertion.
10 outils *tendance* (commentaires et liens en cliquant sur "more" dans la de...Grégoire Japiot
Présentation proposée le 11 décembre 2009 lors du Localcamp au Conseil Général de l'Orne à Alençon avec 5 autres Explorateurs du Web.
Diffusable sous licence Creative Commons by-nc-nd/2.0
http://creativecommons.org/licenses/by-nc-nd/2.0/fr/
-----------------------------------
#1. eyos
Pour accéder à son bureau partout depuis n’importe quel ordinateur, même une vieille machine.
Pour mettre créer un bureau personnalisé pour un grand nombre d’utilisateurs qui partagent les mêmes machines.
Bureau en ligne open-source basé sur le concept du "cloud computing" (explication de la notion de cloud computing et pourquoi c’est autant d’actualité maintenant et pour les années qui viennent).
Uniquement besoin d'un navigateur.
Applications de bureautiques (Office), de gestion des informations personnelles (agenda, e-mails, répertoire de contacts, etc.) et beaucoup d'autres mises à disposition par la communauté (open source).
Fonctionne aussi sur des ordinateurs "vieillissants".
Des formules avec installation sur mesure :
=> Pour l'éducation
=> Pour les administrations publiques
Tags : OS embarqué, cloud computing, open source
http://fr.eyeos.org
Démo :
http://eyeos.info/?lang=fr
-----------------------------------
#2 Open Atrium
« Machine à tout faire » en terme de communication interne et de gestion de projets.
Open Atrium est un outil de gestion de projets qui peut servir d'intranet et/ou d'extranet, mais c'est surtout un outil de communication.
Tout tourne autour de la notion de "groupes d'utilisateurs".
Chaque groupe dispose d'outils : gestion de tâches, calendrier, système de création de documents, blog, microbloging
Il est possible de définir des groupes privés et des groupes publiques.
Il est possible aussi au sein d'un groupe de rendre publique uniquement une partie des outils (le blog par exemple).
Tags : intranet, extranet, gestion de projets, blogs, microbloging, open source, drupal
http://openatrium.com
-----------------------------------
#3 Yammer / Hootsuite
L’application web (social) la plus en vogue (twitter et de manière plus générales le microbloggi,g) peut être un outil de travail.
Pour la communication interne et la collaboration avec collègues et clients.
Pour la communication externe, le e-marketing et le community management.
Tags : microbloging, entreprise
https://www.yammer.com
http://hootsuite.com
-----------------------------------
#4 Managing News
« Revue de presse » à partir de divers flux d’information à parcourir par date, par « chaîne » (comme la télé !) ou sur une carte.
A parcourir plus rapidement grâce au tri et aux recherches effectuées par les collaborateurs.
Ajouts de flux (import opml).
Création de "chaines" qui permettent de regrouper des articles en thématiques.
Recherche et sauvegardes des recherches.
Visualisation des nouvelles sur une carte.
Partage d'une nouvelle d'un simple clique (mail, twitter, facebook).
Tags : veille collaborative, cartographie, rss, open source, drupal
http://managingnews.com
Démo :
http://reader.mig5.net/
-----------------------------------
#5 click2map / mapovino
Mettez en valeur vos ressources, vos territoires, vos projets en les représentant sur une carte interactive.
A partir de bases de données existantes (données personnelles ou données disponibles enligne) qu’il est possible de mixer et d’illustrer avec des photos, des vidéos etc.
Ces projets bénéficient aussi de l’aspect ludique de l’expérience utilisateur.
Utilisation de la cartographie interactive pour représenter des données.
A partir de bases de données existantes il est possible avec la cartographie en ligne de mettre en valeur des lieux touristiques, repérer les commerces et les équipements locaux, illustrer un contenu rédactionnel, localiser des partenaires commerciaux etc.
Le concept du mashup est de mélanger des données différentes forme
Este documento describe cómo los estudiantes de 4 años en el Jardín N° 111 Héctor Leis Riccetto en Minas, Lavalleja, Uruguay aprenden geometría utilizando tablets y computadoras. La maestra Sandra Toledo guía a los estudiantes a reconocer las partes de las computadoras y cómo usarlas y el mouse. Los estudiantes visitan sitios web interactivos para arrastrar y encastrar figuras geométricas y jugar juegos educativos. También usan aplicaciones en las tablets para reconocer y aprender sobre figuras
China ha experimentado un rápido crecimiento económico en las últimas décadas luego de implementar reformas de mercado. Actualmente tiene la segunda economía más grande del mundo y se ha convertido en un importante actor global. China tiene una larga historia y cultura, pero su economía moderna se ha desarrollado principalmente desde la fundación de la República Popular en 1949.
Informe 2014 Infoempleo Adecco sobre redes sociales y mercado de trabajoMayte Guillén
En su tercera edición, el Informe Infoempleo – Adecco sobre Redes Sociales y Mercado de Trabajo en España trata de analizar el impacto que estas herramientas están teniendo tanto entre los profesionales de Recursos Humanos como entre los candidatos que buscan empleo.
Este documento describe los diferentes tipos de periféricos de una computadora, incluyendo periféricos de entrada, salida, almacenamiento y comunicación. Los periféricos de entrada permiten introducir datos a la computadora, como teclados, mouses y escáneres. Los periféricos de salida muestran los resultados del procesamiento de datos, como monitores, impresoras y bocinas. Los periféricos de almacenamiento almacenan datos temporal o permanentemente, como discos duros, memorias USB y CDs/DVDs. Final
O documento discute os principais problemas de poluição do solo e do ar no Brasil, citando como causas o acúmulo de lixo, fertilizantes, pesticidas, emissões de indústrias e veículos. Também menciona que a poluição das águas brasileiras aumentou 280% nos últimos anos, principalmente devido a resíduos do agronegócio e da indústria.
This document discusses a research report about consumers terminating their relationships with brands through social media channels like email, Facebook, and Twitter, dubbed "The Social Break-Up." The report explores consumers' motivations and actions for disengaging from brands on these channels. It finds that consumers will unsubscribe, unfollow, or ignore brands' communications if the interactions fail to feel relevant, engaging or respectful of the consumer's privacy preferences over time. The report aims to help marketers better understand relationship building and maintenance across interactive channels from start to finish.
Subscribers, Fans & Followers The Social Break UpNina LaRouche
This document discusses consumers' motivations and actions when terminating their relationships with brands through email, Facebook, and Twitter. It explores why consumers end brand relationships, how they go about terminating these relationships, and the impact of this "social break-up" on consumers' intent to do business with brands in the future. The document analyzes data from surveys on consumers' reasons for unsubscribing from email lists, unfollowing brands on social media, and their expectations of how brands should engage with them after establishing a connection online.
The Social Break-Up - FEB2011 (Exact Target)Sociatria.com
La octava entrega de la serie "Suscribers, fans and followers" analiza en esta ocasión los motivos que llevan a los usuarios a darse de baja de una newsletter, Facebook o Twitter.
eMarketer Webinar: Tips for Reaching & Engaging the Elusive MillennialeMarketer
Join eMarketer CEO Geoff Ramsey to learn best practices, case studies and the latest strategies for marketing to millennials online in this eMarketer webinar.
http://www.emarketer.com/blog/index.php/emarketer-webinar-tips-marketers/
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
Understanding the Need
This document analyzes the social media presence of top eCommerce players in India. It examines their performance across platforms like Facebook, Twitter, and YouTube in terms of metrics like reach, engagement, growth, response time and sentiment analysis. Overall, eBay India, Flipkart and Myntra have the strongest social media presence while Jabong and Yebhi need improvements in restricting conversations and keeping profiles protected.
Social Media Health of eCommerce Players in India [Report]Social Samosa
This report considers the top players in the eCommerce industry and seeks to understand their digital presence in terms of social presence and online reputation.
1 Million Twitter Users: New Research on People Who Follow BRANDSMohamed Mahdy
This study analyzed over 1 million followers of the top 10 global brands on Twitter to identify characteristics of brand followers. It found that 14% of users followed more than one of the brands, with 26% of Burberry's followers also following Louis Vuitton. Most users (68%) tweeted at least once per month on average. The study provides insights into common interests of brand followers through their Twitter profiles to help marketers better understand and engage with their audiences.
Social Media can be a confusing and overwhelming medium for marketers. New platforms burst onto the scene and rise (like Snapchat) or fall (like Meerkat, and Ello). Priorities change- engagement was once the gospel of social, now platforms are preaching reach.
This document sets out to cut through the clutter, giving a set of pointers and considerations for how brands can best succeed on social media.
The document outlines a Facebook strategy to promote 3M's Pink Hard Hat initiative for breast cancer awareness. It recommends posting 3-5 times per week, including serious posts about breast cancer and awareness as well as fun posts. It also suggests running a giveaway and adding tabs for breast cancer info, photos of people wearing pink hats, and ordering info. Metrics like likes, shares, comments will measure success. A growth strategy includes ads to boost reach among utility workers. An exit strategy is also outlined should the campaign end.
Tumblr Acquisition - Reactions across Social MediaBrand24
David Karp’s decision of selling Tumblr did not meet with the positive public opinion. Some people cannot understand why he would want to get rid of such a promising business, but he had his reasons. First of all, Tumblr needs a COO and cash to keep running and growing. Moreover, the blogging portal does not generate sufficient revenues. Selling it to Mayer solves all those problems and of course makes David Karp rich enough to live off the interest.
Yahoo! has also broad perspectives after the transaction. Tumblr would allow it to reach huge young audience and reinvigorate the image of the company. It is expected that Tumblr will expand Yahoo!’s audience by 50% and to grow traffic by approximately 20%. What is more, Yahoo! has limited mobile reach and mobile usage and nowadays the trend of accesing the Internet via mobile rather that computer is growing. Having Tumblr gives Yahoo! huge opporunities on that field, because more than half of Tumblr’s mobile users use the mobile app on an average of 7 sessions per day.
Both Marissa Mayer and David Karp want to reasure Tumblr’s users that joining to Yahoo! will give the blogging portal more resources to develop and provide its community the product they love.
Fujitsu Graduate and Industrial Placement Career Opportunities 2013Fujitsu UK
This brochure describes the Fujitsu graduate recruitment programme for 2013. For more information, or to apply, visit our website: http://www.fujitsu.com/uk/about/local/jobs/graduates/
=> L'action sociale dans le labyrinthe
1/ Les années gestion
2/ Les années projet
3/ Les années labyrinthe
4/ Explorer quelques chemins
=> Le projet individualisé: de la mobilisation à la production
1/ Risques de malentendu
2/ L'état des lieux
3/ Des enseignements précieux
4/ Des savoir-faire peu formalisés...
5/...et des freins
6/ La phase de mobilisation
7/ La production méthodologique
8/ Le test de la démarche
9/ L'apport de cette démarche
=> Itinéraire d'un dirigeant gâté
1/ Diriger; une équation à deux inconnues
2/ Public ou privé: l'influence du cadre d'exercice
3/ Des missions...
4/...aux formes de légitimité
5/...et aux modes d'organisation des responsabilités
6/ Au delà des différences, l'unité de la fonction
7/ Un numéro d'équilibriste à haute altitude
8/ L'écriture du dirigeant s'inscrit dans la marge ou l'interligne
www.copas.coop
Copas est une société coopérative de conseil, spécialisée dans le domaine des politiques sociales.
Elle a été créée en 1983, et est composée de 7 salariés associés. Implantés en métropole lilloise et en Ile de France, nous intervenons sur tout le territoire. L’esprit coopératif se traduit dans notre organisation:
- une égalité des statuts : tous les salariés sont associés de la SCOT.
- des prises de décisions collectives : un conseil de direction élu tous les 3 ans, des réunions d’équipe bi-mensuelles.
Nous intervenons en conseil stratégique, recherche et développement, conduite de projets, audit et évaluation, formation et développement des ressources humaines... dans les champs de l’action sociale, du développement local et de l’insertion.
10 outils *tendance* (commentaires et liens en cliquant sur "more" dans la de...Grégoire Japiot
Présentation proposée le 11 décembre 2009 lors du Localcamp au Conseil Général de l'Orne à Alençon avec 5 autres Explorateurs du Web.
Diffusable sous licence Creative Commons by-nc-nd/2.0
http://creativecommons.org/licenses/by-nc-nd/2.0/fr/
-----------------------------------
#1. eyos
Pour accéder à son bureau partout depuis n’importe quel ordinateur, même une vieille machine.
Pour mettre créer un bureau personnalisé pour un grand nombre d’utilisateurs qui partagent les mêmes machines.
Bureau en ligne open-source basé sur le concept du "cloud computing" (explication de la notion de cloud computing et pourquoi c’est autant d’actualité maintenant et pour les années qui viennent).
Uniquement besoin d'un navigateur.
Applications de bureautiques (Office), de gestion des informations personnelles (agenda, e-mails, répertoire de contacts, etc.) et beaucoup d'autres mises à disposition par la communauté (open source).
Fonctionne aussi sur des ordinateurs "vieillissants".
Des formules avec installation sur mesure :
=> Pour l'éducation
=> Pour les administrations publiques
Tags : OS embarqué, cloud computing, open source
http://fr.eyeos.org
Démo :
http://eyeos.info/?lang=fr
-----------------------------------
#2 Open Atrium
« Machine à tout faire » en terme de communication interne et de gestion de projets.
Open Atrium est un outil de gestion de projets qui peut servir d'intranet et/ou d'extranet, mais c'est surtout un outil de communication.
Tout tourne autour de la notion de "groupes d'utilisateurs".
Chaque groupe dispose d'outils : gestion de tâches, calendrier, système de création de documents, blog, microbloging
Il est possible de définir des groupes privés et des groupes publiques.
Il est possible aussi au sein d'un groupe de rendre publique uniquement une partie des outils (le blog par exemple).
Tags : intranet, extranet, gestion de projets, blogs, microbloging, open source, drupal
http://openatrium.com
-----------------------------------
#3 Yammer / Hootsuite
L’application web (social) la plus en vogue (twitter et de manière plus générales le microbloggi,g) peut être un outil de travail.
Pour la communication interne et la collaboration avec collègues et clients.
Pour la communication externe, le e-marketing et le community management.
Tags : microbloging, entreprise
https://www.yammer.com
http://hootsuite.com
-----------------------------------
#4 Managing News
« Revue de presse » à partir de divers flux d’information à parcourir par date, par « chaîne » (comme la télé !) ou sur une carte.
A parcourir plus rapidement grâce au tri et aux recherches effectuées par les collaborateurs.
Ajouts de flux (import opml).
Création de "chaines" qui permettent de regrouper des articles en thématiques.
Recherche et sauvegardes des recherches.
Visualisation des nouvelles sur une carte.
Partage d'une nouvelle d'un simple clique (mail, twitter, facebook).
Tags : veille collaborative, cartographie, rss, open source, drupal
http://managingnews.com
Démo :
http://reader.mig5.net/
-----------------------------------
#5 click2map / mapovino
Mettez en valeur vos ressources, vos territoires, vos projets en les représentant sur une carte interactive.
A partir de bases de données existantes (données personnelles ou données disponibles enligne) qu’il est possible de mixer et d’illustrer avec des photos, des vidéos etc.
Ces projets bénéficient aussi de l’aspect ludique de l’expérience utilisateur.
Utilisation de la cartographie interactive pour représenter des données.
A partir de bases de données existantes il est possible avec la cartographie en ligne de mettre en valeur des lieux touristiques, repérer les commerces et les équipements locaux, illustrer un contenu rédactionnel, localiser des partenaires commerciaux etc.
Le concept du mashup est de mélanger des données différentes forme
Este documento describe cómo los estudiantes de 4 años en el Jardín N° 111 Héctor Leis Riccetto en Minas, Lavalleja, Uruguay aprenden geometría utilizando tablets y computadoras. La maestra Sandra Toledo guía a los estudiantes a reconocer las partes de las computadoras y cómo usarlas y el mouse. Los estudiantes visitan sitios web interactivos para arrastrar y encastrar figuras geométricas y jugar juegos educativos. También usan aplicaciones en las tablets para reconocer y aprender sobre figuras
China ha experimentado un rápido crecimiento económico en las últimas décadas luego de implementar reformas de mercado. Actualmente tiene la segunda economía más grande del mundo y se ha convertido en un importante actor global. China tiene una larga historia y cultura, pero su economía moderna se ha desarrollado principalmente desde la fundación de la República Popular en 1949.
Informe 2014 Infoempleo Adecco sobre redes sociales y mercado de trabajoMayte Guillén
En su tercera edición, el Informe Infoempleo – Adecco sobre Redes Sociales y Mercado de Trabajo en España trata de analizar el impacto que estas herramientas están teniendo tanto entre los profesionales de Recursos Humanos como entre los candidatos que buscan empleo.
Este documento describe los diferentes tipos de periféricos de una computadora, incluyendo periféricos de entrada, salida, almacenamiento y comunicación. Los periféricos de entrada permiten introducir datos a la computadora, como teclados, mouses y escáneres. Los periféricos de salida muestran los resultados del procesamiento de datos, como monitores, impresoras y bocinas. Los periféricos de almacenamiento almacenan datos temporal o permanentemente, como discos duros, memorias USB y CDs/DVDs. Final
O documento discute os principais problemas de poluição do solo e do ar no Brasil, citando como causas o acúmulo de lixo, fertilizantes, pesticidas, emissões de indústrias e veículos. Também menciona que a poluição das águas brasileiras aumentou 280% nos últimos anos, principalmente devido a resíduos do agronegócio e da indústria.
International Journal of Humanities and Social Science Invention (IJHSSI)inventionjournals
International Journal of Humanities and Social Science Invention (IJHSSI) is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
La distribución en planta se refiere a la disposición de máquinas, departamentos, estaciones de trabajo, áreas de almacenamiento, pasillos y espacios comunes dentro de una instalación de producción para asegurar la fluidez del flujo de trabajo, materiales, personas e información a través del sistema. El documento proporciona enlaces a videos y sitios web que explican más sobre los conceptos y tipos básicos de distribución en planta, así como una presentación en PowerPoint sobre el tema.
This document discusses Matrix's ETERNITY hospitality communication solution for hotels. It can support up to 400 rooms and features integrated call management, PMS/CAS interfaces, digital key phones, IP phones, and software to help with front desk operations like check-ins, wake-up calls and occupancy reports. The solution aims to improve staff efficiency, customer service and increase revenue through enhanced communication.
Este documento resume un artículo original de 1960 titulado "La Miopía del mercado" y una revisión de 2009. Explica que las industrias definen estrechamente sus objetivos y mercados, centrándose en el producto en lugar del cliente, lo que lleva a su declive. Analiza ejemplos como los ferrocarriles estadounidenses y Hollywood, que no evolucionaron para satisfacer las necesidades cambiantes de los clientes. Concluye que el éxito depende de comprender las oportunidades de crecimiento mediante la creación de nue
Una visión nueva sobre resiliencia comunitaria CARE Nicaragua
El documento discute la necesidad de adoptar un enfoque integral para fortalecer la resiliencia de las comunidades ante desastres. Propone cuatro bloques de construcción (anticipación, respuesta, adaptación y transformación) aplicados a tres niveles (hogar, comunidad y paisaje) y guiados por ocho principios como trabajar en diferentes escalas de tiempo y reconocer amplias escalas geográficas. El objetivo es romper el ciclo de pobreza, riesgo y vulnerabilidad mediante la reducción de riesgos de desastres, adapt
El documento presenta las conclusiones de la VII Reunión del Comité Regional Intergubernamental del Proyecto Principal de Educación en América Latina y el Caribe (PROMEDLAC VII), celebrada en Cochabamba, Bolivia en marzo de 2001. Los ministros de educación aprobaron la Declaración de Cochabamba y una recomendación sobre políticas educativas. La declaración reconoce que no se han logrado las metas del PROMEDLAC y compromete a los países a acelerar las reformas educativas para mejorar la calidad, con un enfo
This document discusses strategies for saving struggling quality teams. It defines a quality team and identifies common reasons they may struggle, such as lack of clear objectives or interpersonal conflicts. The document emphasizes that conflict is inevitable but can be addressed constructively through training teams and facilitators in conflict resolution. It provides an example of a successful labor union that adopted a cooperative "consensus bargaining" approach to reduce conflicts compared to their previous adversarial approach.
Este documento resume la historia de innovación de Ultramar Agencia desde 1952 hasta la actualidad. Comenzó con la creación de subsidiarias en diferentes países de América Latina para expandir sus operaciones portuarias y logísticas. Más recientemente, Ultramar estableció un equipo dedicado a fomentar la innovación interna a través de nuevos proyectos. De nueve proyectos iniciales, tres tuvieron éxito porque respondieron a necesidades del mercado de forma diferenciada. Ultramar continúa trabajando para institucionalizar procesos
Opportunités et coopérations pour prospérer dans un monde incertain.
Ce livre blanc a été remis au Sénat pour sensibiliser nos sénateurs aux opportunités de la coopération Sino-Française.
Construccin de equipos_de_trabajo_eficaces_para_un_mejor_funcionamiento4Néstor Sarmiento
1) El documento habla sobre la construcción de equipos de trabajo efectivos y la importancia de estos para el buen funcionamiento de una empresa. 2) Describe tres escenas de competencias entre equipos japoneses y colombianos donde los equipos colombianos tienen demasiados jefes y poca gente haciendo el trabajo real. 3) Concluye que para tener éxito se necesitan equipos con roles bien definidos y donde todos aportan al objetivo común en lugar de tener demasiada burocracia.
O documento descreve a transformação estética na venda de cosméticos, com lojas criando ambientes que representam a marca e estilo de vida. Marcas como Aesop, Cowshed e Malin & Goetz projetam lojas inspiradoras com materiais naturais e design criativo para oferecer uma experiência que vai além da compra.
O documento apresenta o Código de Ética Profissional do Técnico de Segurança do Trabalho, definindo seus deveres e proibições, como zelar pela segurança no trabalho, não facilitar o exercício da profissão para não habilitados e manter sigilo profissional. Também estabelece normas para publicações, perícias, honorários, conduta com colegas e atribuições privadas.
UK consumers are highly engaged with email, social media, and brands online. While email is checked first each morning by 73% and seen as universal, younger consumers increasingly start their day on Facebook. Consumers provide email addresses primarily to receive discounts, freebies, and stay up-to-date with trusted brands. However, consumers also show wariness of excessive emails and are more selective about online interactions. Understanding why and how consumers engage online helps brands develop truly effective cross-channel strategies.
Social media is a journey, not a destinationRichard Meyer
There is a disconnect between marketer and consumer attitudes towards social media marketing. While 92% of marketers are enthusiastic about social media, 92% of consumers ignore various types of ads, including social media ads. Consumers prefer recommendations from peers over branded social media advertisements. Additionally, social media success is difficult to achieve and measure, and many marketers are dissatisfied with the business results attained from social media platforms like Facebook and Twitter. Proper research on customers and clear objectives are needed before brands invest significant resources into social media marketing.
The Digital Marketing Down Under - AustraliaRyan Bonnici
The document discusses a study conducted by ExactTarget on Australian consumers' usage of email, Facebook, and Twitter. Some key findings from the study include:
- Australians are more likely to "like" brands on Facebook (55% of Australian Facebook users) compared to consumers in the US and UK.
- Young adults ages 18-24 are more likely to interact with brands via social media, with 68% being Facebook fans and 11% being Twitter followers.
- The vast majority (96%) of online Australian consumers of all ages receive at least one commercial email per day.
- Australians are most likely to check their email first thing in the morning (71%) and email also remains a popular last check
Integrando Facebook, Twitter y el E-Mail en las estrategias de Marketing DigitalCésar Zamorano Valenzuela
This document discusses how consumers communicate across email, Facebook, and Twitter and don't isolate one channel from the others. It notes that consumers treat friends differently than marketers and want marketing to respect those differences. The document analyzes key differences between email subscribers, Facebook fans, and Twitter followers in terms of motivations, reach, and effectiveness for retention and acquisition. It advocates for an integrated strategy across channels rather than isolating them, to better meet consumer preferences for consistency across platforms.
This document summarizes social media trends in 2013, including:
1) Smartphone adoption in the US reached half the population, leading to increased mobile usage and e-commerce.
2) Content marketing continues to be very effective, especially social updates, emails, and articles.
3) While Facebook remains dominant for user numbers and time spent, more users are noticing branded content in their news feeds and on platforms like Twitter, which is gaining popularity despite smaller user numbers.
This section relates to social media. Why businesses should not avoid social media for marketing their business. There are certain ways to improve the branding of your organization.
This document discusses 12 distinct online personas identified in a research study by ExactTarget. It provides details on two of the personas:
1) The "Inner Circle" persona represents consumers who are interested in maintaining existing relationships through social media. They are mostly female and tend to be teens, seniors, or have children. They are heavy Facebook users but less engaged on Twitter.
2) The "Cautious" persona includes consumers who are very selective about what information they share online and who they interact with. They have fewer social media connections and follow brands anonymously. They are most concerned with privacy and security. If brands establish trust, Cautious consumers may provide their email.
This document summarizes findings from a study on how online consumers in France interact with email, Facebook, and Twitter. Some key findings include:
- Email is the most widely used and consistent channel, with 90% of French online consumers receiving emails daily. Younger consumers are more likely to use social media.
- Facebook and Twitter usage is skewed towards younger consumers, similar to other countries studied. 60% of French consumers use Facebook compared to 69% in Australia.
- French consumers are more cautious online than other countries, and value is important for gaining subscribers, fans, and followers across channels.
- Email is the most effective direct marketing channel, while social media has less impact on direct purchases
After all, 67% of all Internet users use social networks, according to Pew Internet research. Indeed no online marketing strategy is ever complete without it. But at the end of the day, its sales—not likes, retweets, or repins—that keep the business going. So the question now is…
FEED: The Razorfish Digital Brand Experience Report 2009 Key FindingsRazorfish
This document summarizes the key findings of the 2009 Razorfish Digital Brand Experience Report. It found that digital experiences have a significant influence on brand opinion and purchasing behaviors. 65% of consumers reported a digital experience changing their opinion of a brand, and 97% said such an experience influenced a purchase. The report also found that consumers are highly engaged with brands online, with 97% searching for brands and over 70% participating in various digital activities. Brands that excel at digital experiences, like Nike, Uniqlo, and Virgin America, are creating more customers through these interactive brand touchpoints.
Beyond the Press Release: Bringing PR to Life with Social MediaNational Life Group
The document discusses the growth of social media and its importance for public relations and marketing. It provides tips on how to use social media to listen to customers, engage with them and others online, and develop an effective social media strategy. Specific metrics for tracking the success of social media efforts are also outlined.
Your Brand Sux - Turning Social Sentiment into OpportunityMicrosoft India
This document provides tips and best practices for brands to effectively manage social media engagement and sentiment. It discusses tracking brand sentiment, product feedback, and social media ROI. It emphasizes the importance of listening to customers on social media and using that feedback to improve products, marketing and customer service. It also provides advice on mitigating social media meltdowns, managing risk, and having practices in place to respond to emergencies or controversies on social media.
Customer Engagement is now becoming a widely used term within Marketing, but what does it actually mean? This presentation aims to clarify what customer engagement is and reinforce the importance of cross-channel collaboration. It focuses on identifying the challenges faced by organisations striving to achieve this level of engagement and how they can be addressed.
This document provides tips for engaging audiences on social media. It discusses why social media is important for marketing and engagement. Specific platforms like Facebook, Instagram, and Twitter are analyzed in terms of their user demographics and levels of engagement. Tips are provided for utilizing content, hashtags, influencers/advocates, and timing to improve engagement. The importance of curating others' content and promoting enthusiasts is emphasized.
Most consumers say that social media does not influence their purchasing decisions. While companies spend billions on social media advertising each year, the majority of consumers use social media primarily to connect with friends and family rather than to engage with brands. Even those who follow brands on social media often report that it has little to no influence on what they buy. To be more effective on social media, companies need to focus less on sales and marketing and more on building genuine, responsive communities that provide compelling content to engage customers.
The document discusses the importance of social media and networking for businesses. It provides statistics on social media usage and advises businesses to communicate directly with customers through blogs, social networks, photos and videos. Businesses are encouraged to provide value for customers through these channels by sharing information, events and discounts to build loyalty and drive sales.
This is an overview of research conduced to help businesses understand the impact content has on the experience of the consumer, and the importance of content in increasing life time customer value.
Marketing to Humans: Is Content Still King? --> B2B Sales & Marketing Forum -...Ryan Bonnici
This document summarizes Ryan Bonnici's presentation on content marketing trends. Some of the key trends discussed include creating personalized content tailored to specific buyer personas, gathering both explicit and implicit data on website visitors to personalize their experience, and optimizing the marketing funnel for conversion by using tactics like opt-in forms, exit popups, and ensuring landing pages are optimized to convert traffic into leads and leads into marketing-qualified leads. Bonnici provides examples of how to create content tailored to different stages of the buyer journey and the types of content and calls-to-action needed to convert traffic, leads, and leads into sales.
Grow with HubSpot - Hong Kong - August 2016Ryan Bonnici
This document summarizes a presentation on attracting website visitors through content marketing. It discusses creating content for specific buyer personas, deciding what types of content to create based on their goals at different stages of the buyer journey. It also covers optimizing content through testing headlines, writing compelling copy, and leveraging the curiosity gap. The presentation emphasizes listening to customers to generate new content ideas and optimizing existing blog posts and other content.
Grow with HubSpot - Auckland - July 2016Ryan Bonnici
Join local marketers in your area for Grow with HubSpot, an event series that will teach you how to use inbound marketing to help your business achieve remarkable growth.
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...Ryan Bonnici
How do some businesses manage to grow and scale their content and marketing like rocket ships and other companies can barely get someone to share it? This presentation will go through the key components of a content marketing growth strategy that are leveraged by some of the most successful brands online. It will explore how to leverage content to grow your web visitors, leads and customers - that businesses of all sizes can learn from and implement immediately to help them grow their business fast.
Grow with HubSpot - Sydney - June 2016Ryan Bonnici
The document appears to be a summary of a marketing event hosted by HubSpot. It includes an agenda for presentations on attracting website visitors through content, converting visitors to leads, and turning leads into customers. There are also presentations from HubSpot customers and partners, as well as a fireside chat with the HubSpot CMO. The event promotes HubSpot's inbound marketing approach and software platform to help companies attract, convert, and close customers through content and personalised experiences.
Grow with HubSpot - Singapore - June 2016Ryan Bonnici
There’s no doubt that you have ambitious growth plans for your business, but is your digital marketing strategy set up to propel you towards meeting and exceeding those goals?
Grow with HubSpot Singapore is about helping you learn how to use inbound marketing to grow your business online. Learn how to create a robust inbound strategy to attract, convert, close and delight your prospective customers.
Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing MasterclassRyan Bonnici
There’s no doubt that you have ambitious growth plans for your business this year, but is your digital marketing strategy set up to propel you towards meeting (and hopefully exceeding) those goals?
Join us and learn how to use inbound marketing to grow your business online. In half a day, you’ll learn how to create a robust inbound strategy to attract, convert, close and delight your prospective customers.
http://offers.hubspot.com/grow-with-hubspot-melbourne
HR Summit Singapore 2016 - Inbound Recruiting and The Rise of the Transparent...Ryan Bonnici
The document discusses inbound recruiting versus outbound recruiting. It states that inbound recruiting focuses on attracting candidates through content creation rather than interrupting potential candidates with ads. Specifically, it recommends that companies create a career website rich with content about the company culture to attract both active and passive job seekers. It also suggests nurturing leads over time with relevant content so that when they are ready to switch jobs, they will think of that company. The document uses Hubspot as an example and provides links to their career page and blog as models of effective inbound recruiting content.
The Regional Marketer's Playbook - Asia Pacific - 2016Ryan Bonnici
Regional marketing is not just marketing at a regional level. It’s a highly nuanced discipline which involves combining hard data with soft skills, top-down strategy with grassroots customer engagement, consistent branding with uniquely local tonality.
The playbook provides insights from some of Asia's leading marketers, including:
- Paula Parkes, Mktg Director, Adobe
- Sandeep Pal, Mktg Director, Oracle
- Ryan Bonnici, Mktg Director, HubSpot
https://business.linkedin.com/marketing-solutions/c/16/4/regional-marketer-playbook
Top 5 Content Marketing Trends - ad:tech AustraliaRyan Bonnici
Marketing is a fast-moving industry by nature. Like most years, a whole lot has happened in the marketing world in 2015 – and we’re already seeing new trends emerge for 2016.
Not only is content marketing is becoming more localised and more personalised – new channels are revolutionising the way customers experience your brand. For example, Snapchat has exceeded many marketers’ expectations, now getting 4 billion video views per day — the same number as Facebook. We’re seeing a rise in wearable tech, which is giving marketers much more consumer data to work with.
It’s time to put these changes into perspective as we enter 2016. Join HubSpot marketing director Ryan Bonnici as he shares his insights around inbound marketing, and the top 5 content marketing trends he’s seeing in Australia.
Key Takeaways will include:
- How to create a killer on-page and off-page content strategy that can increase your quality website traffic by 3x.
- How personalised content can increase your traffic to lead conversion rate by 500%.
- How to nurture leads with real time content that can increase your average sale price, and decreases the length of your sales cycle.
In 2013, email marketing will focus on making a great first impression with consumers. As mobile becomes the primary platform for reading email, marketers will need to focus on responsive design and adaptive HTML to optimize the email experience across devices. Inbox organizers, which automatically sort and prioritize emails, will also change how consumers view and interact with emails. Finally, testing will become more important, as marketers test different subject lines, content, images and layouts to determine what drives the best results for different audience segments. The changing email landscape opens opportunities for innovation in how marketers design emails and engage with consumers.
In 2013, email marketers will focus on optimizing the first impression of emails by:
1. Recognizing that mobile will become the dominant platform for viewing emails.
2. Leveraging inbox preview technologies that automatically organize and display email content based on consumer rules to impact how emails are viewed.
3. Extensively testing email content, design, and subject lines to improve open and click-through rates given the importance of the first impression on mobile and with inbox preview technologies.
Retail Marketing Touchpoints OptimisedRyan Bonnici
The document discusses optimizing retail marketing touchpoints. It identifies cart abandonment as a major challenge and opportunity for retailers. While some retailers have cart abandonment programs, many are missing opportunities to improve messaging, timing, personalization and incentives. Successful programs utilize integrated consumer data to send relevant, timed messages across channels encouraging purchase of abandoned items. Overall, retailers should continuously analyze consumer behavior to identify and reengage potential customers.
The document analyzes how the 100 fastest growing retail chains in the US are engaging consumers across various touchpoints, including in-store, websites, email, mobile, and social media. The summary examines:
1) In-store signage - Only 2% promoted email opt-in and 8% promoted social media engagement. Most did not leverage signage to promote digital engagement.
2) Employee engagement - 44% asked for email addresses at checkout but personalization of communications was lacking.
3) Sales receipts - Only 2% offered digital receipts via email, missing out on immediate communication opportunities.
The document finds that while retailers collect consumer data, many are underutilizing their touchpoints
The 2012 Channel Marketing Preference SurveyRyan Bonnici
This document summarizes the key findings of a research report about consumers' preferences for different communication channels. The report studied consumers' use of channels like direct mail, email, Facebook, text messaging, and others. It found that while the number of devices people use has increased, email remains the most preferred channel for marketing messages. Younger consumers, in particular teens, have different channel preferences than older groups. The report also provides analysis on which channels are best for different types of common marketing communications like promotions, alerts, receipts and customer service.
Over-communication is the top reason consumers disengage from email and Facebook marketing. 46% of UK consumers unsubscribed from email and 42% "unliked" brands on Facebook because they felt bombarded with messages. Consumers also disengage when messages become irrelevant (45% from email, 36% from Facebook) or they lose interest over time (35% from email, 39% from Facebook). Interestingly, consumers tend to be more selective about following brands on Twitter, and cite changed personal circumstances as the top reason for "unfollowing" (29%). Marketers can help avoid consumer disengagement by respecting preferences on communication frequency, ensuring relevance, setting clear expectations, keeping content fresh and interesting, and
1) The document discusses the meaning and use of the "Like" button on Facebook. It was originally called the "Become a Fan" button but was renamed in 2010 to be more lightweight.
2) While the name changed, the core functionality remained the same - to connect with brands. However, surveys found that "Like" seemed less significant than "Become a Fan" and most people do not think it means they are a fan of the brand.
3) The document analyzes how different types of Facebook users utilize the "Like" button in different ways and contexts, such as with posts by friends, on external websites, or on brand pages.
The document discusses the rise of mobile dependence among consumers as smartphones have become ubiquitous. It notes that over 40% of the US population has experienced their personal "Year of Mobile" with their first smartphone purchase. However, the true revolution has been the gradual rise of "Mobile Dependence Day" for each individual. The mobile market has seen tremendous growth, with smartphone usage up 60% in the past year alone, and worldwide smartphone growth expected to be 4x the overall mobile phone market growth. Currently 41% of online US consumers own a smartphone, with Android being the most popular platform at 33% of owners, followed by iPhone. This new mobile dependence has major implications for how marketers must engage with consumers across channels and platforms