This document discusses consumers' motivations and actions when terminating their relationships with brands through email, Facebook, and Twitter. It explores why consumers end brand relationships, how they go about terminating these relationships, and the impact of this "social break-up" on consumers' intent to do business with brands in the future. The document analyzes data from surveys on consumers' reasons for unsubscribing from email lists, unfollowing brands on social media, and their expectations of how brands should engage with them after establishing a connection online.
This document examines how consumers spend their mornings online and the implications for marketers. Some key points:
1. 58% of online consumers check email first in the morning, followed by 11% checking Facebook.
2. Consumers who check email tend to be more task-oriented and motivated by deals, while those checking Facebook first are more socially-motivated.
3. Marketers should understand consumers' morning online habits to identify the best channels and tones for marketing messages. Balancing entertainment, information and deals across channels is important.
This document discusses 12 distinct online personas identified in a research study by ExactTarget. It provides details on two of the personas:
1) The "Inner Circle" persona represents consumers who are interested in maintaining existing relationships through social media. They are mostly female and tend to be teens, seniors, or have children. They are heavy Facebook users but less engaged on Twitter.
2) The "Cautious" persona includes consumers who are very selective about what information they share online and who they interact with. They have fewer social media connections and follow brands anonymously. They are most concerned with privacy and security. If brands establish trust, Cautious consumers may provide their email.
Alicia uses Facebook to keep track of friends and family and see what is happening in their lives since she is a social person with many relationships. She may be addicted to Facebook because it allows her to maintain connections with her large social network. Deal seekers, who make up 30% of online consumers, actively seek out promotional content, deals, discounts and sales across email, Facebook and Twitter to find exclusive offers and savings. They rely on ratings and reviews on retailer sites when considering purchases.
Estudio: Porque dejamos de ser fans de las marcas.Concepto05
This document discusses a study conducted by ExactTarget on consumers' relationships with brands through email, Facebook, and Twitter. The study explores why and how consumers engage with brands on these channels, as well as why they decide to end these relationships, which the study refers to as a "social break-up."
Some key findings from the study include:
- Two-thirds of consumers formally unsubscribe from email lists, while only 8% mark emails as spam. This challenges the assumption that consumers use the spam button casually.
- The top reasons consumers stop engaging with brands on a channel include content becoming repetitive or irrelevant, and emails/posts coming too frequently.
- Most consumers do not see their purchasing decisions as
This document examines how consumers spend their mornings online and the implications for marketers. Some key points:
1. 58% of online consumers check email first in the morning, followed by 11% checking Facebook.
2. Consumers who check email tend to be more task-oriented and motivated by deals, while those checking Facebook first are more socially-motivated.
3. Marketers should understand consumers' morning online habits to identify the best channels and tones for marketing messages. Balancing entertainment, information and deals across channels is important.
This document discusses 12 distinct online personas identified in a research study by ExactTarget. It provides details on two of the personas:
1) The "Inner Circle" persona represents consumers who are interested in maintaining existing relationships through social media. They are mostly female and tend to be teens, seniors, or have children. They are heavy Facebook users but less engaged on Twitter.
2) The "Cautious" persona includes consumers who are very selective about what information they share online and who they interact with. They have fewer social media connections and follow brands anonymously. They are most concerned with privacy and security. If brands establish trust, Cautious consumers may provide their email.
Alicia uses Facebook to keep track of friends and family and see what is happening in their lives since she is a social person with many relationships. She may be addicted to Facebook because it allows her to maintain connections with her large social network. Deal seekers, who make up 30% of online consumers, actively seek out promotional content, deals, discounts and sales across email, Facebook and Twitter to find exclusive offers and savings. They rely on ratings and reviews on retailer sites when considering purchases.
Estudio: Porque dejamos de ser fans de las marcas.Concepto05
This document discusses a study conducted by ExactTarget on consumers' relationships with brands through email, Facebook, and Twitter. The study explores why and how consumers engage with brands on these channels, as well as why they decide to end these relationships, which the study refers to as a "social break-up."
Some key findings from the study include:
- Two-thirds of consumers formally unsubscribe from email lists, while only 8% mark emails as spam. This challenges the assumption that consumers use the spam button casually.
- The top reasons consumers stop engaging with brands on a channel include content becoming repetitive or irrelevant, and emails/posts coming too frequently.
- Most consumers do not see their purchasing decisions as
NLM & Wikipedia: Finding & choosing info online or at the National Library of...Hilda Bastian
This document discusses finding and choosing reliable health information from the National Library of Medicine and Wikipedia. It recommends using PubMed Health and systematic reviews to find evidence-based information and provides guidelines for participating in Wikipedia from NIH. The document encourages making medical information in Wikipedia as accurate as possible by relying on reliable sources and minimizing bias. It provides an overview of PubMed Health and resources for finding systematic reviews and keeping up with new medical research.
El documento proporciona información sobre el sistema de nomenclatura utilizado para identificar y ubicar vías, edificios y lotes en una ciudad de forma sistemática y ordenada. Explica que las calles, carreras, avenidas y otras vías reciben nombres y números de acuerdo a su ubicación, y que las direcciones contienen esta información junto con detalles adicionales para localizar una propiedad específica. También incluye ejemplos de direcciones reales de lugares en la ciudad.
Este documento presenta el informe anual de 2011 de la Comisión Nacional de Energía de la República Dominicana. Resume las actividades y logros de la CNE en áreas como regulación energética, eficiencia energética, energías renovables, electricidad, planificación energética y transparencia financiera. También describe proyectos relacionados con hidrocarburos, nuclear y asuntos legales tratados por la CNE durante el año.
Este documento presenta una introducción al lenguaje de programación C++. Explica conceptos básicos como programa, función, tokens y tipos de datos. También describe características del lenguaje como compiladores, preprocesadores y librerías estándar. Finalmente, incluye un índice de los temas que se cubrirán en el resto del documento.
1. A segurança e saúde do trabalhador surgiu com a Revolução Industrial na Inglaterra para proteger os trabalhadores das péssimas condições nas fábricas. 2. No Brasil, as primeiras leis surgiram em 1919, mas as condições continuavam ruins, com acidentes frequentes. 3. A legislação brasileira evoluiu ao longo do século XX, porém a maioria dos trabalhadores, especialmente em pequenas empresas, ainda ficava desprotegida.
How To Counter The Ads Of A Stronger Opponentpetiakpetrova
The document discusses a study that tested ways to increase the effectiveness of counterarguments against persuasive messages. In the study, participants were exposed to ads either promoting a company or providing counterarguments against the company's claims. Counterarguments were most effective when paired with elements from the original ad to create mnemonic links. Over multiple exposures, counterarguments paired with these links significantly reduced perceived honesty and persuasiveness of the original ad, while counterarguments alone did not. The study demonstrated that mnemonic links can strengthen resistance to a message each time the audience is exposed to it.
Este documento describe los diferentes tipos de energía, incluyendo energías convencionales como el carbón y el petróleo que no son renovables, y energías alternativas como la solar, eólica e hidráulica que son renovables. También explica conceptos como la energía solar que se usa para calentar agua, la energía hidráulica que se obtiene de presas, y la energía eólica que se captura con aerogeneradores.
El documento describe el origen y evolución del Foro Social Mundial (FSM), un evento anual que reúne a organizaciones de la sociedad civil, sindicatos y movimientos sociales de todo el mundo en oposición a la globalización neoliberal y en defensa de la justicia global. El FSM surgió en 2001 en Porto Alegre, Brasil, a raíz de las protestas contra reuniones de organizaciones como el FMI, el Banco Mundial y la OMC a finales de los 90. Desde entonces, el FSM se ha convertido en un espacio importante
Este documento presenta información sobre energías alternativas como la solar y eólica. Explica que la energía eólica se obtiene del viento mediante aerogeneradores, y la energía solar se captura con paneles fotovoltaicos. También describe brevemente el estado de estas energías renovables en Argentina, Alemania y Uruguay, señalando que Argentina tiene potencial eólico en la Patagonia. Concluye que aunque las energías alternativas no son perfectas, es necesario implementarlas para reducir la contaminación de los combustibles fósiles.
Altera is launching an initiative to help designers more easily create embedded systems using FPGAs. This includes providing a diversity of processor core options that can be integrated with FPGAs, along with a single design flow. Altera will offer devices containing ARM Cortex-A9 and Cortex-M1 processors, an MP32 processor, and will continue to support Nios II processors. A new system integration tool called Qsys will provide a simplified way to assemble full systems. This will help address challenges around cost reduction, flexibility, and power efficiency for embedded system design.
El documento habla sobre varios temas de política en la región de Ayacucho, Perú. Menciona que más de dos millones de soles destinados a la compra de medicinas e insumos veterinarios nunca llegaron a las zonas afectadas. También discute las campañas electorales de varios candidatos y sus promesas. Por último, menciona una reunión entre las autoridades de Huancavelica y Ayacucho para discutir la construcción de un puente entre las dos regiones.
A project report on consumer awareness about nandini milk and milk productsBabasab Patil
This document provides an overview of a study conducted on consumer awareness of Nandini milk and milk products in Dharwad, Karnataka, India. It includes an executive summary that outlines the study's objectives, methodology, findings, and suggestions. Some key findings are that consumers are most aware of standard Nandini milk but less aware of double toned milk. Television, wall paintings, and banners were the most effective promotional activities. Quality and taste are most important factors for customers. Price is the main reason non-customers do not purchase Nandini products. Suggestions include promoting less known products and increasing availability, awareness campaigns, and addressing price concerns.
El documento presenta el diagnóstico de la situación actual de Viladomat en relación a su presencia digital. Describe el entorno en el que opera la empresa, su identidad como líder en la distribución de artículos deportivos en Andorra, y analiza su presencia en redes sociales y opinión de marca. Asimismo, evalúa su competencia en cuanto a tráfico web, reputación y presencia en buscadores. El objetivo es establecer los cimientos para el desarrollo de una estrategia de social media que mejore la vis
La energía se define como la capacidad de realizar un trabajo o causar un cambio y puede manifestarse en diferentes formas como energía mecánica, térmica, eléctrica, química o nuclear. No podemos definirla directamente sino que la medimos a través de las transformaciones y el trabajo que realiza. En todas las transformaciones energéticas, la energía total se conserva aunque su calidad se degrade pasando de formas más útiles a menos útiles.
Coltan is a metallic ore that is a vital component in cell phone capacitors. It is mainly mined in eastern Democratic Republic of Congo, where the mining has negatively impacted gorilla populations and financed civil wars. Companies are now demanding that coltan suppliers certify their sources do not contribute to these issues. Alternative sources are being explored, such as deposits found in Greenland volcanoes.
El documento describe el cruce de heterocigotos y la ley de segregación. Explica que al cruzar dos individuos heterocigotos para un rasgo, los gametos pueden llevar cualquiera de los dos alelos con una probabilidad del 50%, dando como resultado que la progenie muestre una distribución del rasgo de 3:1.
O documento descreve as propriedades da matéria, incluindo que matéria é tudo que ocupa espaço e tem massa. Discutem-se propriedades gerais como extensão e inércia e propriedades específicas como cor e dureza. Também são definidos conceitos como átomo, elemento químico, molécula, substância pura e mistura.
O documento descreve as diferentes categorias de receitas de uma empresa, incluindo receitas operacionais (bruta, líquida e financeiras) e não-operacionais. Receitas operacionais estão relacionadas às atividades principais da empresa, enquanto receitas não-operacionais não estão. Dentro das receitas operacionais, a receita bruta é igual às vendas antes de deduções, e a receita líquida é igual à receita bruta menos deduções como devoluções e impostos.
In February 2013 UBC Library implemented the LibQUAL+® survey for the fourth time, asking a random sample of students and faculty about their experience and expectations of the Library. The LibQUAL 2013: UBC Vancouver survey results report is available now.
International Journal of Engineering and Science Invention (IJESI) is an international journal intended for professionals and researchers in all fields of computer science and electronics. IJESI publishes research articles and reviews within the whole field Engineering Science and Technology, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
The document discusses consumers' relationships with brands through social media channels like email, Facebook, and Twitter. It explores reasons why consumers may "break up" or disengage with brands on these channels.
For email subscribers, the top reasons for unsubscribing included emails coming too frequently, content becoming repetitive or boring over time, and receiving too many emails. For Facebook fans, around half have "unliked" a company and over half expect marketing messages after liking a brand, though expectations vary by age and gender. The document advises brands to respect consumers' expectations and preferences on different channels to build lasting relationships.
This document discusses why email continues to be an effective marketing channel despite its age. It identifies five "x-factors" that set email apart: familiarity, manageability, privacy and trust, relevancy, and exclusivity. Consumers are familiar with email and find it manageable due to its flexibility. They trust email more than social networks for private communications. Relevant content and exclusive offers keep consumers engaged with email marketing.
NLM & Wikipedia: Finding & choosing info online or at the National Library of...Hilda Bastian
This document discusses finding and choosing reliable health information from the National Library of Medicine and Wikipedia. It recommends using PubMed Health and systematic reviews to find evidence-based information and provides guidelines for participating in Wikipedia from NIH. The document encourages making medical information in Wikipedia as accurate as possible by relying on reliable sources and minimizing bias. It provides an overview of PubMed Health and resources for finding systematic reviews and keeping up with new medical research.
El documento proporciona información sobre el sistema de nomenclatura utilizado para identificar y ubicar vías, edificios y lotes en una ciudad de forma sistemática y ordenada. Explica que las calles, carreras, avenidas y otras vías reciben nombres y números de acuerdo a su ubicación, y que las direcciones contienen esta información junto con detalles adicionales para localizar una propiedad específica. También incluye ejemplos de direcciones reales de lugares en la ciudad.
Este documento presenta el informe anual de 2011 de la Comisión Nacional de Energía de la República Dominicana. Resume las actividades y logros de la CNE en áreas como regulación energética, eficiencia energética, energías renovables, electricidad, planificación energética y transparencia financiera. También describe proyectos relacionados con hidrocarburos, nuclear y asuntos legales tratados por la CNE durante el año.
Este documento presenta una introducción al lenguaje de programación C++. Explica conceptos básicos como programa, función, tokens y tipos de datos. También describe características del lenguaje como compiladores, preprocesadores y librerías estándar. Finalmente, incluye un índice de los temas que se cubrirán en el resto del documento.
1. A segurança e saúde do trabalhador surgiu com a Revolução Industrial na Inglaterra para proteger os trabalhadores das péssimas condições nas fábricas. 2. No Brasil, as primeiras leis surgiram em 1919, mas as condições continuavam ruins, com acidentes frequentes. 3. A legislação brasileira evoluiu ao longo do século XX, porém a maioria dos trabalhadores, especialmente em pequenas empresas, ainda ficava desprotegida.
How To Counter The Ads Of A Stronger Opponentpetiakpetrova
The document discusses a study that tested ways to increase the effectiveness of counterarguments against persuasive messages. In the study, participants were exposed to ads either promoting a company or providing counterarguments against the company's claims. Counterarguments were most effective when paired with elements from the original ad to create mnemonic links. Over multiple exposures, counterarguments paired with these links significantly reduced perceived honesty and persuasiveness of the original ad, while counterarguments alone did not. The study demonstrated that mnemonic links can strengthen resistance to a message each time the audience is exposed to it.
Este documento describe los diferentes tipos de energía, incluyendo energías convencionales como el carbón y el petróleo que no son renovables, y energías alternativas como la solar, eólica e hidráulica que son renovables. También explica conceptos como la energía solar que se usa para calentar agua, la energía hidráulica que se obtiene de presas, y la energía eólica que se captura con aerogeneradores.
El documento describe el origen y evolución del Foro Social Mundial (FSM), un evento anual que reúne a organizaciones de la sociedad civil, sindicatos y movimientos sociales de todo el mundo en oposición a la globalización neoliberal y en defensa de la justicia global. El FSM surgió en 2001 en Porto Alegre, Brasil, a raíz de las protestas contra reuniones de organizaciones como el FMI, el Banco Mundial y la OMC a finales de los 90. Desde entonces, el FSM se ha convertido en un espacio importante
Este documento presenta información sobre energías alternativas como la solar y eólica. Explica que la energía eólica se obtiene del viento mediante aerogeneradores, y la energía solar se captura con paneles fotovoltaicos. También describe brevemente el estado de estas energías renovables en Argentina, Alemania y Uruguay, señalando que Argentina tiene potencial eólico en la Patagonia. Concluye que aunque las energías alternativas no son perfectas, es necesario implementarlas para reducir la contaminación de los combustibles fósiles.
Altera is launching an initiative to help designers more easily create embedded systems using FPGAs. This includes providing a diversity of processor core options that can be integrated with FPGAs, along with a single design flow. Altera will offer devices containing ARM Cortex-A9 and Cortex-M1 processors, an MP32 processor, and will continue to support Nios II processors. A new system integration tool called Qsys will provide a simplified way to assemble full systems. This will help address challenges around cost reduction, flexibility, and power efficiency for embedded system design.
El documento habla sobre varios temas de política en la región de Ayacucho, Perú. Menciona que más de dos millones de soles destinados a la compra de medicinas e insumos veterinarios nunca llegaron a las zonas afectadas. También discute las campañas electorales de varios candidatos y sus promesas. Por último, menciona una reunión entre las autoridades de Huancavelica y Ayacucho para discutir la construcción de un puente entre las dos regiones.
A project report on consumer awareness about nandini milk and milk productsBabasab Patil
This document provides an overview of a study conducted on consumer awareness of Nandini milk and milk products in Dharwad, Karnataka, India. It includes an executive summary that outlines the study's objectives, methodology, findings, and suggestions. Some key findings are that consumers are most aware of standard Nandini milk but less aware of double toned milk. Television, wall paintings, and banners were the most effective promotional activities. Quality and taste are most important factors for customers. Price is the main reason non-customers do not purchase Nandini products. Suggestions include promoting less known products and increasing availability, awareness campaigns, and addressing price concerns.
El documento presenta el diagnóstico de la situación actual de Viladomat en relación a su presencia digital. Describe el entorno en el que opera la empresa, su identidad como líder en la distribución de artículos deportivos en Andorra, y analiza su presencia en redes sociales y opinión de marca. Asimismo, evalúa su competencia en cuanto a tráfico web, reputación y presencia en buscadores. El objetivo es establecer los cimientos para el desarrollo de una estrategia de social media que mejore la vis
La energía se define como la capacidad de realizar un trabajo o causar un cambio y puede manifestarse en diferentes formas como energía mecánica, térmica, eléctrica, química o nuclear. No podemos definirla directamente sino que la medimos a través de las transformaciones y el trabajo que realiza. En todas las transformaciones energéticas, la energía total se conserva aunque su calidad se degrade pasando de formas más útiles a menos útiles.
Coltan is a metallic ore that is a vital component in cell phone capacitors. It is mainly mined in eastern Democratic Republic of Congo, where the mining has negatively impacted gorilla populations and financed civil wars. Companies are now demanding that coltan suppliers certify their sources do not contribute to these issues. Alternative sources are being explored, such as deposits found in Greenland volcanoes.
El documento describe el cruce de heterocigotos y la ley de segregación. Explica que al cruzar dos individuos heterocigotos para un rasgo, los gametos pueden llevar cualquiera de los dos alelos con una probabilidad del 50%, dando como resultado que la progenie muestre una distribución del rasgo de 3:1.
O documento descreve as propriedades da matéria, incluindo que matéria é tudo que ocupa espaço e tem massa. Discutem-se propriedades gerais como extensão e inércia e propriedades específicas como cor e dureza. Também são definidos conceitos como átomo, elemento químico, molécula, substância pura e mistura.
O documento descreve as diferentes categorias de receitas de uma empresa, incluindo receitas operacionais (bruta, líquida e financeiras) e não-operacionais. Receitas operacionais estão relacionadas às atividades principais da empresa, enquanto receitas não-operacionais não estão. Dentro das receitas operacionais, a receita bruta é igual às vendas antes de deduções, e a receita líquida é igual à receita bruta menos deduções como devoluções e impostos.
In February 2013 UBC Library implemented the LibQUAL+® survey for the fourth time, asking a random sample of students and faculty about their experience and expectations of the Library. The LibQUAL 2013: UBC Vancouver survey results report is available now.
International Journal of Engineering and Science Invention (IJESI) is an international journal intended for professionals and researchers in all fields of computer science and electronics. IJESI publishes research articles and reviews within the whole field Engineering Science and Technology, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
The document discusses consumers' relationships with brands through social media channels like email, Facebook, and Twitter. It explores reasons why consumers may "break up" or disengage with brands on these channels.
For email subscribers, the top reasons for unsubscribing included emails coming too frequently, content becoming repetitive or boring over time, and receiving too many emails. For Facebook fans, around half have "unliked" a company and over half expect marketing messages after liking a brand, though expectations vary by age and gender. The document advises brands to respect consumers' expectations and preferences on different channels to build lasting relationships.
This document discusses why email continues to be an effective marketing channel despite its age. It identifies five "x-factors" that set email apart: familiarity, manageability, privacy and trust, relevancy, and exclusivity. Consumers are familiar with email and find it manageable due to its flexibility. They trust email more than social networks for private communications. Relevant content and exclusive offers keep consumers engaged with email marketing.
Las ventajas del email marketing con respecto a otros medios 2.0. Más del 93% de los consumidores online están suscritos a boletines o newsletters de compañías de servicios.
Las ventajas del email marketing de cara a los usuarios es su familiaridad, la privacidad y la confianza que trasmite, la relevancia, su exclusividad y sobretodo su fácil manejo.
The document discusses best practices for effective email marketing, including getting permission from subscribers, delivering emails through an email service provider, optimizing open and click rates, tracking metrics, avoiding spamming or renting lists, and using email as a regular touchpoint to support sales rather than direct selling. It also addresses whether email is still an effective marketing channel compared to social media and argues that email remains highly used and preferred for commercial communications.
Principles Of Effective Email MarketingEric Salerno
Email provides one of the best returns on investment in the standard marketing arsenal, but are you doing all you can to get the most out of this medium? This presentation was developed for a workshop hosted by the Enterprise Center at Salem State College in Salem, MA. It is geared towards small businesses seeking to improve their email marketing techniques and maximize the return on their email investments.
Topics:
1) Why Email Marketing?
2) Trust, Reputation & Permission
3) Authentication
4) Know Thy Audience
5) Goals & Creating Calls to Action
6) Layout & Design Considerations
7) Testing & Real Experiments
8) Monitoring Performance
9) List Building Techniques
10) Ideas & What’s Next
Supernova Media presents Email Marketing 101. Tips including: building your mailing list, preventing unsubscribers, integrating email and social media, SEO and mobile devices.
This document summarizes key findings from a 2014 digital research report on creating effective brand communication. It found that consumers are sensitive to high volumes of marketing messages and will take actions like deleting apps or closing accounts if they feel overwhelmed. While consumers will share some data in exchange for relevant personalized content, too many messages can cause "Deletist" consumers to cut off that data sharing and relationship with the brand. The report provides insights into message volumes, consumer preferences and privacy concerns in different countries.
The document discusses why email marketing often fails and how to improve its effectiveness. While some had predicted email's demise, it remains one of the most important communication channels. However, traditional "batch-and-blast" email marketing is no longer effective as buyers are more empowered, have higher expectations, and will quickly opt out of irrelevant emails. To improve email marketing, companies must send personalized emails that engage each recipient and use marketing automation software to track campaign performance and engagement over time.
Driving email engagement for non-profits.Sophia Latto
What is the role of email with constituents these days? Are people reading them at all? Should we be emailing and how does mobile fit in? In an ever-shifting online communications landscape, this session will explore where e-mail still has the greatest value in your marketing and fundraising efforts and will show you tips on how to optimize your email efforts.
1. The document discusses trends affecting email marketing in 2009, including customers expecting more control over their email preferences and experiences, the proliferation of communication channels, and the growth of social networks.
2. It emphasizes embracing customer expectations by enabling preference centers, focusing on long-term prospect conversion through behavioral campaigns, and minimizing churn through welcome programs and easy unsubscribing.
3. The document also stresses designing emails for multiple devices and platforms, and exploring opportunities in social media to extend the reach of emails.
The Hidden Metrics of Email Deliverability WebinarReturn Path
Are your marketing emails ending up in the spam folders at Gmail, Yahoo or Outlook.com? It could be due to subscriber engagement. Check our webinar to learn about the engagement metrics mailbox providers use - and don’t use - to determine if an email should be delivered to the inbox or spam folder.
The document summarizes the results of a consumer retail survey of over 1,000 Americans regarding their thoughts on marketing emails from retailers. Key findings include:
- Consumers only open 1 in 4 emails and find 1 in 20 emails personally relevant, showing emails are often not relevant or targeted.
- Most consumers receive over 6 emails per week from retailers, which two-thirds say is too many.
- Nearly half of consumers have unsubscribed from retailer emails in the past 6 months due to irrelevant content and high volume.
- To improve engagement, the document recommends retailers better segment consumers and tailor emails based on individual interests, passions and purchase behaviors.
This document discusses the results of a survey of over 3000 loyalty program members. It finds that:
1) Customers want relevant communications from brands on their own terms, rather than frequent emails, and will disengage if their expectations are not met.
2) Younger customers prefer rewards like prize draws and partner offers, while older customers prefer exclusive access and previews.
3) Not all customers are active on social media, so brands should use a variety of channels for communications.
4) Loyalty programs are still effective at increasing customer spending, though the relationship varies by age.
Tips And Information To Make Marketing Via Email Work For Your Businessdavidr77478
Tailor email messages to your audience and include calls to action to encourage signups and sharing. Get permission from subscribers and respect their preferences to avoid spam complaints. Use feedback from subscribers to improve future emails and make them more relevant on both computers and mobile devices. Address subscribers by name for a more personal touch. Vary email formats and include calls to action to keep subscribers engaged. With the right strategy, email marketing can continue to be an effective way to reach customers for years.
1. Effective email marketing requires permission, segmentation, and avoiding overuse to maximize deliverability and response rates.
2. Obtaining permission is important both for legal compliance and performance. Lists should be segmented by interest to personalize messages.
3. Regular communication is needed to maintain subscribers' interest while reminding them why they opted in and highlighting the privacy policy. Unsubscribe requests should be handled promptly and professionally.
Richard Evans: Social Media Integration into eMail MarketingLIFT Summit 2009
This document discusses how email marketing is integrating with social media. It notes that marketing has shifted from companies pushing messages to customers engaging in conversations and sharing on social platforms. The document presents a case study of a train company that saw success by allowing email recipients to easily share messages on social media. It provides tips for making emails shareable, such as including relevant content and making sharing options visible. Data shows that emails with brand messaging and offers in the subject line see more sharing and engagement. Overall, the document advocates for combining email and social media to extend reach, generate buzz, and identify influencers.
Updated Silverpop presentation outlining how social media is not replacing email marketing, but in fact integrating email marketing and social media is very powerful. Key, however, is not just adding "share" links but creating email content that is very "shareworthy."
Integrated Email Marketing Best PracticeCFL Marketing
This document provides an overview of best practices for integrated email marketing. It discusses the importance of data hygiene, avoiding blacklists, being relevant, timing, testing, targeting, simplicity, subject lines, retention, analytics, and integrating email with other marketing channels. Integrating email with websites, print collateral, and other media can increase impact, attention, and response compared to standalone email campaigns. Consistency and avoiding conflicting messages across channels is key.
Similar to Subscribers, Fans & Followers The Social Break Up (20)