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Sex, ties and pornography: a case study in partnership Colin Batrouney Victorian AIDS Council / Gay Men’s Health Centre
Protection campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 1: gathering the evidence ,[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign development
Campaign development
Campaign development
Step 2: implementation strategy ,[object Object],[object Object]
Implementation strategy ,[object Object],[object Object]
Step 3 Organisational endorsement ,[object Object],[object Object],[object Object],Step 4 Departmental and Govt approval. ,[object Object],[object Object]
Step 5 Support from industry partners ,[object Object],[object Object],[object Object],[object Object],[object Object],Step 6 Support from community media
Did it work? The Burnet Institute conducted an independent evaluation of the campaign and found that it had over 90 percent recognition and over 90 percent comprehension.  The majority of the 223 men in their sample had seen the campaign and they understood it.

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  • 1. Sex, ties and pornography: a case study in partnership Colin Batrouney Victorian AIDS Council / Gay Men’s Health Centre
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  • 11. Did it work? The Burnet Institute conducted an independent evaluation of the campaign and found that it had over 90 percent recognition and over 90 percent comprehension. The majority of the 223 men in their sample had seen the campaign and they understood it.